Zhou Xuan soldiers: marketing training can be measured by how much laughter?

Nowadays, many engage in marketing or business management training for companies or individuals to pursue their laughter or applause size and number of times to measure training results (many of the current trained staff who give applause and laugh on course practical effect of identity is not much difference), or even openly called for "a training applause (laughter) less than 30 times," promotional slogan. While many enterprises also need training to follow the trend and have an appointment to these training companies, fear, not such a "training master". This wind is playing more columns, or even some weekdays meticulous and widely respected "the magician" type of people have started wondering did point "said science douchang" "marketing training to how to measure the effect of laughter" phenomenon become industry findings. Ah!, marketing training how to applause (laughter) how to measure? Let's take a look at this phenomenon causes and underlying causes.

Strange anomaly

There is such a strange phenomenon, when market demand appears normal, the supply is often occurs in an orderly, gradual, until the supply exceeds demand, and finally stabilize; exception occurred when market demand (bad, the total value of the Community contribution is negative), the supply is unordered, burst, and this demand is often a geometric series of amplification until outside intervention, their bubble burst or burst events affect it and make it stop clamoring. Marketing training also failed to get rid of this anomaly.

At the present stage in China, where there is more to staff training companies often are enterprise fast growth or development good enterprise, the enterprise employees work intensity is high, work time compact, pressure, so the time pressures of sales staff is eager to have the charge, can in theory system height and skills to enhance opportunities for yourself. Enterprise decision-makers want their employees to grow as quickly as possible, employ external lecturers also can't wait. But all in battle to fight against the Warriors is a rare opportunity to discover this, hope, humor, funny, lecturer of jokes constantly can easily even entertainment at also logical. As for the actual benefit to yourself in a short time-resolved, of course.

After the training, the trainees to lecturers and this training arrangements do score is each training must be done, the final result can be imagined, the more jokes, applause more training, General, the higher the total score also (because few business people will use the "expert" in the eyes of the score, the enterprise and its really help and benefit also cannot assess the). Organization of corporate training human resources Department for "loud" marketing departments are also happy to be a parallel to human feelings, because that other departments on their satisfaction is high. Of course, each year looking for training instructors and the selected course content becomes a very easy plum.

Enterprise and trainees have such potential demand, since there is a super market sensitive Zhou, vision training company and trainer nature is "not to drill the hole does not have" their brains to find jokes, cute music search, a small case, some even arranged some "Tommy" in a speech during an atmosphere of movements resulting in applause. He was responsible for "missionary educationist, puzzlement," Mission of marketing training into laughter, applause "essays" performances, lecturers also cater to the corporate or student's appetite, change their professional ethics and practice makes training become vulgar, and even some training is a good take off into the "mice" MLM Assembly.

So strong after the training come from all parts of the country's marketing staff is busy busy chongchong inputs to the "peace" marketing in World War II, the training of small jokes into gossip, entertainment, and other inherently Mosha depth, lack of market and problem-solving tools training content already forgot. Such training to the participants of the useless, enterprise was also hurt the labour life, finally pays only the enterprise bosses and the students themselves at their own expense. Unfortunately business owners or shareholders in a tangle, don't understand a lot of training costs, marketing personnel's professional skills and loyalty as though still in the making.

Obviously such a vicious cycle, the cycle of bad ring is not conducive to the development of the industry, many enterprises in China's overall business level, marketing innovation is a restriction. But such a phenomenon or how to suppress the tide? I think should be the following areas to:

Whoever needed to end it

First enterprise boss, General Manager or marketing director needs training decision-makers should clearly know their own business and employee needs knowledge and ability, and hope that the staff to the direction of career planning and development. This way you can know what your employees need training. Of course limited to various reasons, the decision makers sometimes cannot accurately define what kind of training employees, but can provide expert and experienced colleagues for advice or internal discussion, in fact on a number of management levels needs to be improved in terms of the enterprise, the choice of what kind of courses and lecturers is itself a requires careful research. Because of this need and enterprise's development stage, the staff's knowledge structure, industry characteristics, even with the company's strategic direction and steps to maintain a consistent pace. For enterprises, curriculum should be considered include: theoretical levels for employees, management level, the correct moral and values guide the marketing methodology and practical skills, analytical market or problems of methods and tools for different students focus their course.

Followed by training of sales staff, should be sober know what kind of content on their own are useful, such benefits in the short term and long term. To the author's experience, good marketing training courses should be "situational background + case + theory refining + application conditions" in four parts. Background is in order to describe the incident or the case of the time, place, person, the environment and related factors to define the case of the "specific

Situation. " The actual case is to have a representative or the splendid case to interpret results from causes to the entire process, with the figure of the intervention makes the whole process more fresh activity, so it is easy to understand and remember. While the theoretical abstraction in such a way as to include many things in common phenomenon to summarize into fixed frame with the system in order to guide future action. But theoretical systems or methods in continuity and dissemination, the how to guide action and become difficult to operate, because often the theory of the founder of the scope of application of the theory is defined using the "exhaustive enumeration method," but we know that with the passage of time and space are constantly "exceptions" appears, so this is an endless problems. This is why when theory isolated to guide practice is often the main cause of an error. For important ideas and methods of teaching and explaining that the "four steps" is the most perfect combination.

In their future professional to have a clear understanding and positive marketing personnel and focused only on short-term benefit and sensory stimulation of sales staff, their training needs and evaluation is absolutely not the same. The former are more like training can give yourself brings theory system enhancement, grasp the analysis and problem-solving methods and ideas, on their own doubts about inspired, etc., instead of a ready-made answer (since they know their hopes on the "idiot"-out-of-the-box solution is unrealistic). Before a person's professional Outlook and values will have a problem, the enterprise must first settle its professional Outlook and attitude problem, otherwise it is a good training on it is "casting pearls before swine", white waste of money.

Next is our enterprise administration or human resources department, because you're responsible for the enterprise's human resources development, career planning, the company's overall quality and ability to raise major mission, instead of a simple intermediary organizations and "peacemaker". This requires us to be able to guide employees in proper training needs, on the training market there is a comprehensive study to choose as the most important training. Even during the critical time can withstand the pressure from the surrounding, the company's training needs to really contribute to the development of enterprises, companies of every training costs play a greater value.

The last is our training companies and lecturers, as "teacher" of the teacher, it is our responsibility and obligation to boots the industry towards a healthy and orderly development, instead of "killing" of plunder; our different businesses and students should be based on their actual circumstances take a different approach and content, the so-called abilities, instead of the "sameness" of trafficking; everywhere on trainees help should be useful in their work and thinking about the problem, instead of non-payment of duty "coming out"; otherwise you stained the lecturer's innocence, and the mistreatment of persons youth. Course lecturer of mocking form, to humor enliven classroom atmosphere, increased student participation, must we exaggerate with primary and secondary.

Any one of the industry are not plain sailing, marketing training industry too, believe that through our joint efforts and market, marketing training industry will have a better future, it is the marketing profession. (Author: Chun soldiers master of Economics, MBA, Shanghai guobang management consulting partner, strategy and marketing consultant, marketing, and management training of lecturers. Its programming and the speaker of the regional market precision marketing and management, Terminal war "," the art of negotiation and win-win strategy "," industrial marketing "and many other marketing courses for experienced market analysis and marketing management tools combined with specific cases, so that participants can quickly master the methods and tools, which in practice be effectively utilized by students of high praise and recognition.

New Zealand Kiwifruit: Manager team to create a unified brand

This is a story of a legend, of course, it is not just a story.

In the 400 million population of New Zealand, from 1904 a chance from the introduction of exotic fruit (Kiwi fruit in China is called), after 80 years of idyllic pastoral type of natural development, formed the last century 80 's 2000 more fruit farmers planting situation.

But in that century, its disorderly competition, the international marketing of huge expenditures, United States anti-dumping, almost all New Zealand Kiwi fruit industry; voluntary organization in fruit farmers and Government, 2000 multiple fruit farmers cancelled business decades of brand, deactivate the old sales channels, entirely from the very beginning, give all the power that work together to form a unified sales window — New Zealand Kiwifruit Marketing Bureau (NewZealandKiwifuitMarketingBoard) – ZESPPI (Chinese name better phai, hereinafter referred to as ZESPPI) New Zealand Kiwifruit international marketing the company predecessor to a unified brand, in the face of the global market, this seems incredible in China, but the initiative to bring the action.

This new business model changed 2000 more fruit farmers as well as a national of a fruit varieties of destiny, now not only solved the problem of survival, this mode is territorial conquests, the occupation of its new market.

This business model in global fruit cultivation and marketing field is unique.

In just the past week, ZESPRI Guangzhou first station officially lands China fruit market, regional manager and ZESPRI China Taiwan district, market development manager-Chung-Yon such comments.

In his introduction, the journalists were able to restore this seems very simple business model of growth course, and in the future, it will be in the Chinese market ambitions and dreams. Natural disaster management

A hundred years ago, New Zealand headmistress Isabel to visit China, visited her in Yichang missionary teacher sister, and therefore to: Blueberry China's "goose", "Kiwi" seed to travel back to New Zealand, started this fruit in the New Zealand Immigration career.

Talk story, tour Chung-Yuan this 3 years ago to join ZESPPI and makes Taiwan region development to become the world's first 7 market Taiwan people looked very old, it is clear that he is not the first time the story, however, he said this was the first opportunity and journalists to share.

Back to New Zealand, Isabel will seed to a local fruit expert. Since then, New Zealand's first strain "Kiwi" tree by local famous gardening expert Alexander foster success.

Because the appropriate climate and soil conditions, with its delightful and unique flavor, many farmers have begun planting, yield up to a certain quantity, in 1952, began this kind of fruit from New Zealand Export around the world.

After several years of international market of sales, in 1959, this kind of Chinese descent fruit in it of "internationalization" in the first challenge: sold to United Kingdom, where to: Blueberry (berry) is the name of the export declaration, to cover the fruits very high tariffs, as reasonable tax avoidance, this fruit has been renamed as their own local name — Kiwifuit (Chinese name of the fruit).

Renamed the kiwifruit successfully avoided the exports of tariff, the next after 20 years of development, Prime time formed the 2000 more fruit farmers planting situation become New Zealand's largest fruit industry, and long term in a natural state of competition.

In 1988, kiwifruit industry once again encountered the situation facing death.

This year, the New Zealand Kiwifruit unreasonably high yield, when the harvesting of fruit farmers are hoping for a good harvest, but from that time the largest foreign market United States, on New Zealand's kiwifruit implementation of anti-dumping.

They have 2 to 5 hectares of fruit growing area, simply do not have the power to establish a strong overseas sales team, and a lawyer team go for anti-dumping proceedings.

But for New Zealand domestic itself only 400 million of sales market, the consumer is not the fruit of these mountains, unique approach is to put these fruit to pigs.

Contact in travel Chung-Yuan's old New Zealand many farmers planting a decades-old fruit farmers left the industry, the remaining fruit farmers are also hard to support from the Bank loan, the debt that they have three or four years. Established marketing Council

Self-help and support of the kiwifruit industry saved.

In 1988 the fruit harvest season into the ground, to consolidate existing respective export of industrial organization, distributed brand strength, as well as overseas market channels, in hundreds of farmers, a single export integration situation started to become apparent.

For this kind of spontaneous acts of self-help, New Zealand Government has come forward to support the eventual "New Zealand Kiwifruit Marketing Council," 2000 more fruit farmers full join, Marketing Board to own land as fruit farmers to join, and in accordance with the number of shares pursuant to the land, and on the basis of the number of shares in marketing Council decision established process funding, and the year-end dividends.

This is equivalent to 2000 more shareholders hire a team of professional managers, tour Chung-Yuan said, this team is the task of formulating planting programme, brand promotion, channel construction, complete each of the 70 million boxes of fruit in global sales.

This initiative strengthens the Orchard from varieties, production, packaging, storage, transport, placing and advertising, links, and set the original each fruit farmers single strength to a unified brand and a single window, unified in global marketing.

In the unified organization, under the leadership of the New Zealand Kiwi fruit farmers gradually restored

Production, and succeeded in fruit sales to the United States other than the global more than 70 countries and regions.

In 1997, as renewed consumer on New Zealand Kiwifruit impression marketing Council decided it was renamed ZESPPIINTERNATION (New Zealand Kiwifruit international marketing company), and decided to launch "ZESPRI as unique brand, responsible for New Zealand Kiwifruit global marketing.

As the New Zealand Government's support, through the relevant regulation, any fruit farmers in their own brand of export sales is considered illegal; but in Australia and New Zealand in some places, there are very few allowed private brands in sales, but this international market structure does not make any threat, Chung-Yuan said.

Tour Chung-Yuan, up to now, in New Zealand, there are 2700 more fruit farmers have planted an orchard with 10580 hectares, 2 to 5 hectares of 45%, 5 to 10 ha of 15%, more than 10 hectares is 5%.

Make up of the kiwifruit international marketing company has become the world's largest Kiwifruit Marketing company, 100% of all New Zealand fruit farmers, each year, with nearly 70 million boxes of ZESPRI kiwifruit, 99% for export, marketing to nearly 70 countries and regions of the world's total production of the fruit market and the marketing of 28%.

This mode also has the advantage of the first addresses the anti-dumping issues, set a national one fruit species in upstream and downstream industry's collective strength to fight against anti-dumping from other countries.

Moreover, in scientific research into the cost-sharing on, as well as collecting feedback from the global market for information on becoming a fast and accurate.

In the channel and brand, visit Chung-Yuan, mainly rely on a single window, ZESPRI this by marketing Council dispatch area manager in different markets looking for general agents, such as in mainland China, ZESPPI in Beijing, Shanghai and Guangzhou total found three agents that rely on their channels, products to supermarkets and traditional shops.

Tour Chung-Yon believes that doing a regional market, actually only need control over the selection and training of the big dealers, benefits of this is that you can always know sales, cargo requirements.

For brand communication, because the entire New Zealand Kiwifruit uses one unified brand foreign export sales ZESPRI, in the same circumstances, the promotion of capital compared with other fruits, it is sufficient.

The brand in mainland China, visit Chung-Yuan, mainly to transfer previously in other countries and regions, through television advertising, public relations, cooperation and stores try to eat.

In fact, this is the different levels of demand for TV advertising aims to have recourse to the consumers of such fruit brand to enter the market; public relations activities with local public relations companies to attract target consumers; stores try to eat is directly facing the end consumer, in the supermarket fruit regional promotion, let the consumer decide to purchase or not.

For experience, visit Chung-Yuan said, in fact, this is a quirk of things, this world just have some opportunities for those who do not have to back off and way out of the people, the key is that it was at this point the road occurred to survive.

In 2004, the global sales reach ZESPRI 10 million New Zealand dollars, the equivalent of 7 billion RMB. In New Zealand, in the export of vegetables and fruits, whether from the quantity or value of rank, all the sounds.

Now, those who have been on the verge of bankruptcy, the farmers of New Zealand workers to plant, annual profits from the marketing board from dividends, most people have their own estate, or even a yacht, live a comfortable life.

Qingdao Beer, Yan beer capital peak on summary

Huge Beijing beer market make Tsingtao bait, Tiger wins food both might give life again after the success.

Qingdao Beer Northern sales company General Manager sui draw understand that captured the market, must swallow Beijing yanjing beer market territory, unplug it in Beijing.

From January 9th to bring "big plus" massive attack in Beijing market, sui draw have been plotting break yanjing strong sales network.

Just a few months, Qingdao Beer big-you have a firm foothold in Beijing market. After entering the season June, Qingdao Beer blitzes to further strengthen the community.

Winner sui draw is given: "according to this trend, the whole year is expected only one large superior products are expected to achieve 10% market share. "10% in a market share is not prominent, but in Beijing beer market, the market share of 10% has a special significance, this marks the Beijing market competition has changed dramatically.

For Qingdao Beer aggressive offensive, yanjing nature cannot sit back and launch a counterattack. Yan beer Chairman Li fucheng in late May of yanjing Beer Festival Press Conference, saying: "we have Qingdao Beer fire pressure to the intersection of urban and rural areas. "He even assert Qingdao Beer's strategy will fail.

Low-priced "Qingdao big u" deductive street fighting storm

In Beijing yanjing beer takes up most of the low-end market, in, into a local one. Other beer brand both motherfuckers on Beijing market sentiment, and are unable to compete with positive, have adopted different strategies of market segments, attacking niches.

While this attack of Muscovy, Qingdao Beer capital market, has continued the Qingdao Beer's ambitious, high-profile entry, fully under way, to humans and to a "decisive battle", a big event.

January 9, siege high-sounding sui draw plans, announced and issued swear "in 10 days after the occupation of 3 000 retail outlets", the time in the beer market in failing to wind the crane.

Sui's voice did not fall, Beijing market, coming from Qingdao Beer mid-market yanjing base camp news.

Qingdao Beer of heavy weapon is a "for yanjing beer, Qingdao big u" in Beijing comprehensive distribution, its flagship classical product "Qingdao Beer" are removed from the past, high-end into high, medium, low floor city, occupying the city streets. This will no doubt declare two Chinese beer giant foot soldiers in the city for the first time.

At the same time, 500 van delivery vehicles and 1000 tricycle quietly through the streets of Beijing, production in Beijing, Qingdao Beer big u start in Beijing market distribution, products to the community. This means that, in brewing 3 years later, Qingdao Beer finally began to proclaim the yanjing beer.

Especially the low-end market, Qingdao Beer launches $ 1 more than the price of beer, for the occupation of local low-end market yanjing beer run, this is a black tiger took heart.

This is Qingdao Beer second storm of Beijing. In August 2000, brandished a knife leaping into the country's "passion" period, Qingdao Beer to 2250 million holdings Beijing five star and three-ring, one foot into the door of the swallows beer. In April 2001, Beijing five star brewery and three central brewery was formally named Beijing five star Qingdao Beer and Beijing, Qingdao three rings of beer.

Five star and three-ring two brands make Tsingtao in Beijing has a production capacity of 40 000 tonnes, but the layout is focused primarily on middle and high-end markets. 3 years, Qingdao Beer in Beijing market did not play much spray. This time, Qingdao Beer on the two plant redesign, Yan beer the mainstream products, promotion of low-price strategy in Beijing, a bottle of wine sold in $ 1 $-1.5.

Market strategy in the war. Season coming, Qingdao Beer Beijing Raiders quietly transformation. Sui draw introduction, with effect from May 31, Qingdao Beer has changed the original 3000 more distribution officers simply attack Terminal mode, switch to the "direct + direct for" strategy, the desire to Yan beer launched a new round of attacks.

For the current policy, sui draw explained that progress against market, Qingdao Beer has been gradually replaced by the pure marketing MLM and direct for the combination of channel strategy, wholesalers not directly through the intermediate links will be greatly superior beer delivered to sales terminal. Some overlook the small community of yanjing wholesale points will become a large community of Qingdao Beer launching the strategy's main strength.

Most bragging or in the capital market to obtain the results of the stage. Sui draw, Qingdao beer sales in Beijing the "incredible", from January to may, Qingdao Beer launched in Beijing new large superior sales have reached last year's sales doubled. "The entire may, Qingdao beer sales every day at around 4 million boxes." Moreover, Qingdao Beer big you have successfully entered the Beijing 1500 more residents of the community.

Sui said, in order to seize on the base of yanjing market, Qingdao Beer has established its own "special forces" — 3 000 retail Terminal sales team, and be prepared to show profits throughout tens of millions mad hit Beijing market.

More than 3000 dress uniform with "Qingdao Beer" of Courier is undoubtedly the most beautiful capital this year, the scenery line. Qingdao Beer launched in Beijing on 4 large superior new months, to allow for direct in Beijing has more than 600, for distribution of far more than 3000 people early estimated. So staffing is to complete its elaborate set of community projects.

To make Community green beer works smoothly, sui also describes road, Qingdao Beer for Beijing beer consumption characteristics, this summer will be held in various communities, various activities, including the beer to a consumer's door, to taste and buy, buy 5 bottles of Grand superior beer spot free 1 bottle. In addition to activities, consumers can also buy beer integral, play games, etc. It is expected that as at the end of September this year, Qingdao Beer will hold similar events around 1500-2000 field.

So dedicated

, Qingdao Beer storm mind is very straightforward. Sui draw, Qingdao Beer big u "community projects" is Qingdao Beer expanded Beijing market share important strategy, current 4 million boxes is only the beginning of the season, if sales further sales growth, Qingdao beer market share in the community will certainly be more than 10%.

Sui draw even called for tapping the Beijing market, Qingdao Beer headquarters is planned for today and tomorrow two years regardless of income, as long as the market.

"Exclusive" Protocol to suppress Qingdao Beer storm

Qingdao Beer to more than 10 per cent of Beijing market share, it is clear to the "dynamic-beer cheese." To this end, Yan beer is clearly unacceptable.

Li fucheng witnessed Qingdao Beer in the capital, and launched a counterattack.

Most irritated, Li fucheng solely through two months of distribution, in Beijing, many communities of commissary had already can see "Qingdao big u" figure, they and yanjing 11 ° cleanlily type beer pendulum and slightly lower 1.5 RMB/bottle price competition for markets.

And consolidate the Beijing yanjing beer market, the most important weapon is 630ml Pack 11 ° cleanlily type of beer. Yanjing 11 °-refreshing beer has 18 years of history, today it has become China's biggest selling single varieties, is the market leading product of beer.

In the face of Qingdao Beer of an inch into the best offensive, yanjing decided to 11 ° refreshing beer do some small "contour surgery": all 11 ° cleanlily type beer trademark from the original simple oval all replaced with square top brand, and increase. Prior to this, the yanjing beer also put this trademark printing methods changed by offset printing flexographic printing, the bottle from the original instead single ring double ring, resistance to internal pressure from the original 6 kg to 10 kg; in beer bottles, all along, 11 ° cleanlily type beer bottles mainly revolving cylinder production.

Yanjing beer to make a full charge in the low-end Bowen, "We hope to foster a real fast, convenient way to purchase, so that different consumers on different occasions to his own want of yanjing beer. "Li fucheng said that, in order to launch a cool beer like 11 ° in the low-end market that survive of high-end beer, yanjing beer started to focus on the development of new products, such as the true color of beer to specialize in bar, suitable for fashion people Party beer.

In the sales channel, does not shy away from yanjing yanjing and dealer between "exclusiveness" of the agreement. Currently, there are 160 in Beijing yanjing level merchants, 900 + secondary wholesalers, distributors, and yanjing stable cooperative relationship, and the Qingdao Beer is the most deadly combat is in agreement reseller does not sell other brands of beer.

Starting from February, yanjing beer wholesalers from straight tube level to straight tube secondary wholesalers; and secondary wholesalers signed an agreement in Beijing: don't sell competitive products. The channel central administration gradually down to yanjing beer on channel control will be further strengthened.

It is obvious that strengthening cooperation with L2 dealer is targeted at Tsingtao in Beijing.

Direct marketing strategy for Tsingtao, yanjing beer does not abandon direct sales channel on this important battle. Yanjing beer of two sales departments also deployed sales in supermarkets, restaurants in these terminal care. Before, a large number of quality-type of Terminal is already firmly in control in the hands of the yanjing beer, in the future there will be more high quality terminal into yanjing network. Li fucheng said yanjing beer sales department, sales of five of the more than 300 sales quantities in further expansion.

In advertising, in the face of the "greater good" aggressive assault situation, Yan beer is further strengthened "fresh" yanjing features; and advertising, further stabilize the original policy, continue to consolidate the existing market.

"Competition, operating pressure, every day. "Li fucheng said that 20 years, yanjing beer has undergone more than 20 domestic and international brands of attack but Beijing from 1999 up to 50 per cent market share, to 92 per cent of the share of last year, yanjing beer from beginning to end, would" firmly consolidate Beijing market "as the most basic of marketing strategies.

Big mudslinging

Beijing beer wars from channels, products, advertising, and so increase the tit-for-the war of words, more is hostile.

For the opponent's attack, in Yin beer appears to be at the rally, done a little. Li fucheng think, Qingdao Beer so-called change sales model, competing for market share is in the "bluff". He also said that their information is "Tsingtao direct sales team only 800 people, and this 800 direct sales teams are unstable, and there are a lot of people have been quietly withdraw." He thought: "Qingdao Beer of direct marketing tactics has been confronting the threat of failure. ”

But now that sui draw Tsingtao direct sales team has 1500 people, and strongly deny Qingdao Beer had withdrawn chengbaqu market.

In Beijing the "production" beer, Qingdao big u at the beginning of the year announced in 10 days after the occupation of 3 000 retail outlets, remain silent-beer challenge in early June that Qingdao Beer is in.

For the "3 million retail outlets" this very sensitive digital, Li fucheng evaluation was very positive: "this is not possible, Beijing has also not so many retail outlets".

Qingdao Beer, tit, Qingdao Beer in the hands of the 3 000 outlets are precise to the site, the owners name, phone number, however, Qingdao Beer believe Beijing dot far more than the 3 000, and in the development and expansion. At the same time, sui draw said: "If the yanjing suppose Beijing market retail Terminal is also less than 3 000, that we are a very good thing, because it means that it is willing to give up most of the outlets, not competition. ”

For Qingdao Beer selection direct sales model, sui draw view, mainly in

The client and the Community market expanded comprehensive offensive. Qingdao Beer in Beijing to form their own professional team, thus sending wine firmly live sales channels.

For this, is trying to say Li fucheng, Qingdao Beer selection direct sales in fact there are many potential causes, their original dealer has arrears of agents at all levels, an enterprise should be faith, otherwise, the company did not good. Moreover, this mode is not new.

For anyone who wants to make a difference in Beijing market of beer manufacturers who must face of yanjing is a powerful opponent. By virtue of the landlord's advantage and 25 years of local reputation, has been living in Beijing yanjing beer market with comprehensive sales of beer. In 2004, statistics show that yanjing beer with annual sales of more than 280 million tons, up Beijing market ordinary beer 92% market share.

Qingdao Beer this year in Beijing is filled with gunpowder, and declared that "no one brand over 90 per cent of the market share is not normal," which targeted yanjing beer.

For sui draw declared war, Li fucheng counterattack: Qingdao Beer to say our monopoly, monopoly prices you to competition, 90 per cent of the market share is a long-term focus on product quality dry out, do not "eat no sour grapes."

Qingdao Beer this punch Beijing choose selling point is the raw material, they will be a new product named "greater good". To this end, a senior disdain yanjing to think "big plus" might become "big bad", in 2005, yanjing beer and again in cleanlily type product water to increase the pace of technical update.

In order to concentrate on the market in Beijing, Qingdao beer from Headquarters or even in February stopped another low-end beer — "Qingdao mass production".

The end of may, yanjing Vice Chairman Dai Yung full disclosure, in fact, early in 2000 the young beer is successively in Beijing is pushing "Qingdao Beer 1903 (Special Beijing)" and "Qingdao mass" and not "Tsingtao-Qingdao beer at the end of 2004 before realizing Beijing, Qingdao Beer production" has been called to enter into Beijing, continue until now, these two beer had barely arrived, the rest is now "big plus" (Qingdao Beer big bottle), it is Qingdao Beer against Beijing's third-generation products.

For yanjing executives questioned, after a day, Qingdao Beer's reply stated that "' Qingdao Beer 1903 ' and ' Qingdao mass ' these two products are Qingdao brand umbrella brand, Vice-President of product trademarks are different, this and we use the launch of the trade mark ' Qingdao Beer big u ' absolutely not the same. ”

In Yan beer amidst questioned, no disguising the sui draw Qingdao Beer of ambitious goals, by 2008, to the high-end market share from the current 10% to 40%, the low end market is up to the present, less than 5% growth to more than 30%.

In the face of the opponent's impact, Li fucheng just light drawing dimmed to indicate that in Beijing beer market, and not who wanted to do was done.

For Qingdao Beer recently on different occasions and yanjing par approach with regard to think someone is yanjing "hype" and as "the use of the media's attention to the campaign."

Nozzle war escalation of signs, with the arrival of the peak season beer sales, Beijing beer market in this field and defensive wars seems to be difficult to avoid at any moment.

Fight for the just beginning

In Tsingtao in Beijing after 4 months, the Beijing beer market of offensive and defensive wars just.

As hotly contested military strategist, Beijing while gathered in over 20 international and domestic brands in contention, but in addition to the high-end market, Qingdao, Budweiser, Corona over yanjing, low-end market yanjing almost a Commission.

2005 beer market competition will focus on Enterprise reorganization and subdivides the market street fighting and expand, Beijing as a strategic city, will lead the national beer predators ' attention.

Yanjing Beijing takes up the weather, its location and personal connections, all entrants before forming an impregnable fortress. China resource snow though Marketing Center moved to Beijing, but has yet to launch Beijing Raiders. Beijing beer early last year in Japan Asahi beer's support, also claimed that enter the household consumption, but also the current strength and yanjing far cry.

The Qingdao Beer run, the current market share is higher in the South and Northwest, in Beijing's market share is relatively low. The Qingdao Beer and yanjing Beijing, determined to hunt.

Compared with three years ago, today the national beer pattern has undergone major changes, although to Qingdao Beer, yanjing beer giant China largest domestic market in the main lead of uncertain situation has not changed, but the inner strength between beer giant comparative has quietly change, Qingdao Beer basically completed the layout of the national strategy.

Comparison with the previous, Qingdao Beer and yanjing, actually just a location. In the last three years, the Harvard-Yenching busy "catch up"-the ring, the acquisition of yanjing invest a great deal throughout the brewery; from the geographical point of view, the yanjing also has developed into a real national beer company. But this time the yanjing, and three years ago in Qingdao Beer, large-scale mergers, there is an urgent need for internal consolidation.

However at the end of 2004, Qingdao Beer is pronounced on the consolidation of subsidiaries throughout has been brought to a paragraph, according to reports, "three years of systems integration" road, Qingdao Beer has completed the "adjust the subgrade and the track" task, and entered a fast track. At this point, perhaps Peng zuoyi said "adjustment" has ended, but the big jinzhiguo plate collision has arrived.

Today, perhaps in Tsingtao, storm is ripe for Beijing.

As far as domestic consumption research institutions published survey data show that in Beijing, Qingdao beer brand awareness was slightly higher than the yanjing, both sides

All 95 per cent, but the penetration rate reached 80 per cent and the Harvard-Yenching Qingdao Beer less than 10 per cent. "The contrast is in fact an opportunity," industry analysts believe that this means that the Qingdao Beer as soon as you address the channels and positioning of the product, you have the initiative.

Currently, Qingdao Beer in the Beijing area already have their own stable of a group of consumers, many people recognized five star beer's taste is very new, but according to reports, the three-ring production of Qingdao landscape of middle market sales in Beijing is very good brand.

One hundred years of history, is China's first beer brand, one is the absolute leader in beer market. For Tsingtao, Beijing is offensive, as long as the input of the likelihood of its success is high, while the defensive of yanjing, although with up to 92% market share, but it is too high market share to their great psychological burden, if the product positioning is accurate, its market share increase in space is not large, but once the promotional tools do not have access to the vast number of consumers agree that will directly lead to sales, then the landslide of Coca-Cola in painful problems.

Compete in the market easily, Paul exalted position difficult. Yanjing maximum advantage to become its future market is easiest to invasive soft ribs, which will allow to take into account the developments in the yen-beer.

Nevertheless, sui draw has admitted, Qingdao Beer in Beijing market share of less than 10%, for a controlled by Yan beer firmly in the hands of the market, Qingdao Beer to go is not easy.

Visit to Beijing, Qingdao Beer is the potential to be, but from Qingdao Beer of policy and market competitors, Qingdao Beer also passing the three gateways.

First of all, from Qingdao Beer strategic point of view, in the low end market and yanjing collision directly, thus the formation of yanjing direct threats to the advantage of by preemption yanjing market, the brand of yanjing, thus forming the destruction in the capital market formation pressure on yanjing. In fact Qingdao Beer more wunaizhiju, because five star beer and three rings in Beijing has been difficult. But directly take Qingdao brand play low-end market, Qingdao brand resulted in self-injury, one brand image from high to low, the second is if in Beijing market failure, the Qingdao in capital market formation in an unfavourable situation. How to attack Beijing market, not to hurt and their brand is Qingdao Beer to the first one.

Secondly, Qingdao Beer's main competitors yanjing Beijing well-grounded. The 90 per cent of market share for yanjing beer was calm, Deputy General Manager for yanjing Ding Guang learn words, is the market share is quality. At the same time there in Beijing yanjing 3000 + Terminal, become yanjing bridgehead. Qingdao Beer to Beijing market increase market share, large-scale shop alone is not enough, in the key of paved, the consumer is not recognized. After all, yanjing Beijing or the consumer's choice.

In addition, the Beijing beer market will grow as the 2008 Olympic Games draws near, the competition will become red-hot. Beijing for any brewery is a big market, especially the Beijing 2008 Olympic Games to bring more business opportunities, and also the brewery to show the world a good brand image. CRC has a factory in Tianjin, Tianjin gradually monopoly, it has long been coveted for Beijing, and this year the Jinwei plant in Tianjin announced that their target market would aim at Beijing, aiming at the 2008 Olympic Games, numerous competitors join also the cross in front of Tsingtao.

Qingdao Beer this guru is the capital city, but in the next few years, the capital of the beer market war skirmish.

Past quiet city beer market, are lifted, a rough wind farm in the beer market of fierce battle already. Qingdao Beer three years practicing the availability of "deliberate", you can see.

From ye maozhong fat forecast 2007 marketing trends

World marketing comments (http://mkt.)

In 2006, ye maozhong pudgier, this may be a precursor to a good year. Dairy industry, household appliance industry, digital industry, film industry, the mobile phone industry in the wake of the 2006 marketing after World War II. In 2007, of the choice of what kind of marketing tool?, through 2006 summary and reflections, then observe that ye maozhong this importance and plump 2007, marketing forecast, 2007 are as follows: 1) charity marketing is hot. The 2006 as the new century's charity of the year, without exaggeration. Bill Gates declared · will donate a Buffett, Warren Buffett has also pledged to donate a huge wealth of Chinese magnates countered, said to be donated enormous wealth do good, the whole of 2006 has bursts of donation. According to research, the enterprise is engaged in charity activities and the company's products, services, and marketing strategies for highly relevant. Therefore, the 2006 charity activities will lay a foundation for 2007, charity marketing will become the 2007 marketing activities of the main theme, business, advertising and public relations sector caused widespread impact.

2) non-Olympic marketing 2007 is an Olympic year of acceleration before the arrival. The majority of Enterprise 2007 s Olympic Games will have a direct impact on the 2008 Olympic Games brand marketing warfare. As the Olympic sponsorship threshold is very high, therefore, the author and the industry talking about the most is still non-Olympic marketing, is not a "sponsor" than to sponsor results. Non-Olympic marketing playing while it is too close, but must be on the entire Olympic activities and events and media broadcast features have a profound understanding of, for example, note the marketing communication activities, scope, audience and population characteristics and other factors.

3) blog marketing after the rise of 2005, 006 years of popularity, 2007 blog marketing renders comprehensive startup. And shall blog of middle-class concept, Ali blog network commercial Lake, Sina Blog, financial, information, Sohu blog fashion sense ... Each portal blog has its own characteristics, if each bokequn subdivided, there will be more accurate positioning. Blog marketing for its accurate and active by the majority in hot pursuit of linking advertisers. The 2006 controversy over a year of blog value will go out of heavy fog, 2007 blog marketing gaining momentum.

4) thawing of direct marketing direct marketing ban on mobile market has become increasingly standardized, 2007 national direct marketing will have strong blooming. This is mainly from third-party power game results. In direct marketing, foreign-funded enterprises intent on maintaining a vested interest in the market continues to expand market share, the Government hopes to expand the market share of both the growth of national direct selling company. The Government wants to regulate the market, to support the local national direct marketing company's rapid growth. Author and national direct marketing enterprise "mice" interview with the President who, because of their origin, in particular, they hope to find some State-owned enterprises or to obtain licences for direct integration into the enterprise "," above board do national direct selling company. While the authors participating direct marketing system that incorporated the Assembly, you do see some influence, appeal and effectiveness of strong local marketing system was incorporated into the relevant institutions. It is expected that the national direct marketing enterprise will catch up, through the promotion of quality and human resources to build brand.

5) active marketing author participate in an industry marketing Conference, a reporter asked: "now this forum with the participation of many, many people, if you linked to is not a media?" media publishing with continuous and can store and a wide range of public opinion. These are not available in the Forum. Marketing in General that these activities are called "active marketing." Active marketing, often through invitation or direct selection in the flow of traffic in several places in product promotions, to its specific boundary County forms can either be singing and dancing performances, and is highly correlated with the product's guessing game activities, often in holiday or celebration held, because of its atmosphere with activities, sales achieved significant results, and often have compulsive buying or fashion of consumer products in use. Active marketing also often combined with experience marketing, by letting consumers in the event of the actual perception of the products and services that our customers desire. "Customers can forget what you said, forget what you did, but never forget how you made them experience. ”

Applicable Chinese marketing strategy

Combining 10 years marketing practice, I passed on consumer behavior patterns and consumer psychology and some well-known enterprises successfully experience of research, summarizes the applicable to citizens of the ten marketing strategy.

A priority policy, efficacy

People buying motives are listed in the first place is seeking motivated. In a survey of thousands of consumers, as can be seen in the consumer is the most important factor in the purchase of the product's effectiveness, recognition as the effectiveness and decide whether buyers account for 86 per cent, well above the price, packaging, and other factors.

From current marketing work better products, is the effect of good products, in particular stand to live market long-term test products. Red peach K after less than six years from scratch, from small to large, marketing amounting to billions of times survey showed that 85 percent of consumers think that red peach K good effect.

Any marketing to be successful, the primary function is to have a good product. Therefore, the first for marketing strategy is effective priority strategies, that is, the efficacy of the product you want to be seen as affecting the marketing effect of the first factor, the preferred product quality and effectiveness optimization.

Second, price adjustment in public policy

Price positioning, is also an important influence on the success of marketing. For a realistic, inexpensive psychological heavy Chinese consumers, price level directly affect their buying behavior.

For a product, price stability has a direct bearing on the product's reputation. In General, price changes, should not, therefore, the initial pricing is critical. Visionary, a long-term undertaking wishes to determine prices, both should overcome the quick success, should also be overcome price drill empty mind. Reasonable price in favour of marketing should be adequate public price point.

The so-called Shi Zhong, the price of a product to get the product positioning of consumer groups recognised by the public; the second is the product of value to the same type of numerous product price equivalent; third, after determining the selling price to the profit margin to and similar products is the large number of operators.

Third, the brand promotion strategy

Consumer purchase decision process has four steps that need to be aware of, information gathering, brand evaluation, selection decisions. An important aspect is the brand review. Choose from consumer goods brands of pattern analysis, purchase products, brands must be its know brands, but rather to let consumers know that will promote the brand. People buy goods have fame, motivation, therefore adapt its fame motivation, should continue to enhance the brand.

The so-called brand promotion strategy is to improve and enhance the impact of brand elements, through various forms of publicity, increase brand awareness and reputation of the policy. Enhance the brand, the amount of existing requirements, requirements for quality. Order quantity, which is constantly expanded visibility and quality, continuously improve the reputation.

Brand channels, inner product of quality and effectiveness, used consumer brand with praise; external rely on marketing campaigns.

IV. stimulating source strategy

Some consumers have needs, based on the consumer needs to develop and produce all types of products, which in turn have promotional activities. Therefore, the consumer is the source of marketing activities. Marketing activities focus is not on-sell, and buy, to stimulate consumers ' desire to buy. The so-called stimulus source policy, that is the source of the consumer as marketing, through marketing activities, continually stimulate consumer demand and the desire to achieve maximum service consumer policy.

Many successful marketing company, is focused on buy, through awareness-raising activities to stimulate consumers ' desire to buy. Although the Red peach K shengxue agent, marketing for billions, but hearts K company not directly to the consumers have a box of product sold, they will be primarily energy use in publicity. Through advocacy, introduces the product, efficacy, and enhance the brand, which continually stimulate consumers ' desire to buy, and guide consumers ' purchasing behavior. As long as consumers are willing to purchase, the retailer will sell; as long as the dealership sales, wholesale business, wholesalers, hearts K shengxue agent can continuously to export. Red peach K company marketing tool is a typical example of stimulating source strategy.

V. Manulife policy

Stimulate consumer awareness of the need to purchase desire. As a marketing-oriented, large enterprises, hearts K company in order to stimulate consumer demand for blood products, red peach K sheng Xue of desire to buy, use the TV ads, radio ads, car stickers, poster, releasing pin, outdoor posters, tabloids, and other forms of publicity. In the form of various types of publicity, the role of the tabloids propaganda works best. Its market levels employees reflect sales for the tabloids and promoting the most. Through numerous market research, in urban tabloid on sales of 68.8 percent, in rural tabloid on sales of 75.6 percent. By the market of various types of advertising and sales of correlation analysis, tabloid charges associated with the sales of investment the most. Why the tabloids largest role? after investigation analysis, because each of the tabloids have taken to gain good results resting on the case, in the form of product effectiveness with Manulife's photos and ID number. These real-world case studies on the impact of the consumer. Research also shows that those tabloids case resting on the units or neighbouring regional personnel impact than on other units or distant regional personnel. Red peach K company's marketing efforts have achieved national a townships are resting on the case.

With consumer psychology and behavior theory explains, in consumer purchase decision process, completed with four points, the case can stimulate consumers aware of the needs of their own products, and to gather information for the consumer to provide information, especially around or someone's true story of consumer advocate is great. When consumers collected such information, and hearts K brand evaluation determined that the brand is good, you have made the purchase of select K hearts.

Their strategy is to use a real person using a product produced good results for

Indeed, as the case, through advocacy means to spread to other consumers, stimulate the desire of consumers to purchase. Usually use their minds and policy forms a tabloid, releasing sales activities, case TV topic.

6. media mix strategy

In the form of various types of publicity, that are able to use their minds and form works best, but other forms of interaction is also very important. Because the information collected also brand assessment phase, some consumers are often not from a channel after you collected information to make the selection decision. Brand assessment phase, including other information collected after comprehensive evaluation brand.

Establish the brand, brand, not a single promotional forms can do well. Resting on the case can be impressive, but only the first case is hard to enhance the brand image. Only the bright hopes, ideals into brand image in order to make the brand more perfect. Therefore, to establish and enhance the brand image requires a combination of various forms of advertising.

Media mix strategy is to promote the brand's various advertising media at the appropriate scale reasonably combine to stimulate consumers ' desire to buy, build and enhance the brand image.

7. single request policy

In the product information, to consumer groups, and accurate request.

Red peach K shengxue agent suitable for the various groups, their single aspiration points are lost. If more appealing, not only are not conducive to the promotion, but also lose the trust of consumers. Many products made many, many to consumers, to the consumer the impression of a universal panacea of medicine or, as a result, lose the trust of consumers leads marketing fails.

A single request policy is the efficacy of the product characteristics, accurately the consumer groups submitted that accurately reflect product effectiveness and the satisfaction of the demands of consumers.

VIII. Terminal packaging policy

The Terminal is directly with the consumer commodities trading sites, therefore, there should be a stimulating the desire of consumers to purchase positions.

Market research shows that consumers 51.8 per cent of health care is to make the purchase of the scene before the purchase decision of the selection. This describes the Terminal at least 51.8 percent of consumers are still gathering information, assessing brand. Then in the Terminal to pass information to the consumer at least can affect 51.8 per cent of consumers ' purchasing behavior, and therefore to the Terminal for packaging.

The so-called Terminal packaging, accordance product performance, efficacy, directly with consumers-trading places for various forms of publicity. The main form of Terminal packaging: an introduction to the terminal post product or brand of posters; the second is in terminal effectiveness of pulling up promotional products; 3-banner is printed in Terminal hanging branded storefront sign or billboard in front of light boxes, etc.; the fourth is on the Terminal sales for emotional communication, influence, improve sales salesperson on product publicity describes the recommended level. Survey shows that 20 per cent of health care purchasers to solicit the views of the salesperson.

9. network organization policy

Various marketing strategies have to rely on people to implement, for the region a wide range of marketing, you must have proper scale and stable marketing team. Organizations up-scale and stability of the marketing team, the best way is to establish marketing networks. Network organizational strategy, is based on the marketing of regional scope, establish a stable and orderly mutual support coordination of marketing organizations at all levels.

A large number of marketing companies in the marketing area in joint establishment, in the establishment of marketing offices at the provincial level, the establishment of marketing offices in the city, in the County to establish a marketing subsidiary, established in townships, in the village of publicity workstation-class establishment propaganda task force, in sets up publicity team, connect with national marketing headquarters, eight levels, the Organization of workers more than men, across the country. Due to a tight network of organizations, a directive in 24 hours can be highly accurate, from Headquarters to the country villages, and marketing personnel supervising check dual-circuit, to ensure that every implementation.

10. dynamic marketing strategy

Marketing jobs in the face of the market in a combination of various elements, and the various factors affecting market is changing, therefore, the marketing activities must be dynamic. Only dynamic marketing to ensure marketing results.

The so-called dynamic marketing strategy is based on market changes in a variety of factors, and constantly adjust marketing ideas, improvement of marketing measures for the marketing campaign to dynamically adapt to changes in the market.

The core of dynamic marketing strategy is to master the market changes in a variety of factors, but to master a variety of factors will have to conduct research. Factors affecting market mainly: the Constitution and psychology of consumers, resellers, cooperation and support, competitive product strength and dynamic, administrative policy regulations and controls, macro-economic situation and development, the stability of their own team and optimization, and so on. Therefore research categories: consumer survey, survey, competitive product dealers and enterprise surveys, administrative policies, macro-economic surveys, staff survey, etc.

Only in-depth investigation, scientific research, to a thorough grasp of the market for scientific and reasonable marketing strategy. In the investigation, on the basis of scientific research to develop marketing strategies that may be the right strategy. Continuously research, constantly adjust marketing ideas, this dynamic marketing can make enterprise invincible.

Dumbo: 20 year mystery of the brand's departure

World marketing comments (http://mkt.) Following a small nurse, domestic and a first-line brand independent daily chemical the roots being "pulled"

Taiho also to "run away".

This has more than 20 years history of State-owned brand cosmetics production operator, has long been regarded with foreign cosmetics brand is the counterpart of a national "banner", even in the most intense competition at the beginning of the century, Beijing Dabao cosmetics co., Ltd. (hereinafter referred to as "the big treasure") product market share is as high as 10%. See "Taiho tomorrow, Taiho everyday," "to the skin well, sooner or later with Trafalgar" and other well-known advertisement at CCTV channels of prime time repeatedly.

However, 27 February, Taiho officially announced its 100% shares in China Beijing equity exchange (hereinafter referred to as "beijiaosuo") listed for sale, price 23 billion. An uproar in the industry.

Although Dabao aspects yet positive motivation to quit, but the market generally believe that this industry is highly competitive, Taiho development stagnation and management initiation; and took over the tuiyi, general indications, few determines to be from the United States by the Johnson group.

From 51% to 100%

In fact, things in a year there before.

Initial entry of sight is Johnson. At the end of July last year, about Johnson's acquisition of 51% stake in Dumbo rumor spreads. At this point the Dabao also to people outside the company intends to sell shares of intention, but on the sale of the object remains noncommittal, Taiho Party Secretary Wang Huai Yu said: "we are now waiting for approval by the Government. ”

But after a few months, there will be no acquisitions. Until February 27, the Dumbo Beijiaosuo formally, only 51% of the equity transfer also upgraded to become a comprehensive transfer, including Johnson, Unilever, Avon and domestic a cosmetics enterprises have become potential transfer object.

26 March, in the agreed upon expiration of one month of trading, Dumbo withdrawn the sale of the beijiaosuo. This means that the target has already occurred.

Beijiaosuo insiders explain to the reporter, if no one store, sell information will still be renewed (unless the tags people change sold will), but if you have more than two or more of the bidder, you will delegate to the relevant intermediaries public tendering or auction, this means the end of qualified persons to have one.

The only bidder is not Johnson? Dumbo and Johnson on this are unwilling to disclose more specific content. Taiho website for acquisitions news. "Now it is also inconvenient to say. "Taiho Wangxuebing, Director of the Office. But Johnson who are not directly within the deny, means only that does not make any assessment.

It is understood that, are interested in Dumbo and ultimately submit bid information is not a home, a cosmetics company Unilever is coming to submit related materials beijiaosuo, but because of the constraints to finalists. To this end, Unilever insiders in the interview, said: "we have always said that the concern about Taiho, this does not mean we're going to buy it. ”

"In fact, the real strength of the acquisition of just a few. "An insider, the several enterprises and Taiho has some degree of exposure, but will intervene in time and depth, Johnson is no comparison to other enterprises.

But if this is Johnson, why not a few months ago that completion of the acquisition? of the industry in General is, Dumbo on existing staff to maintain the status quo of precondition is that the parties could not contract. This is a direct result of a few months later, the proportion of large treasure from 51% of the stock rises to 100%.

Acquisition of key employees to stay as

Compared to other State-owned enterprises (SOEs), subordination of home industry Corporation Beijing Dabao strong color home welfare. In all of 1182 employees, approximately 400 000 people with disabilities, many for the deaf, the senior management of the company in and Taiho grow up people with disabilities. Enterprises enjoy preferential tax policies. Employee benefit wage per capita in 1990 to more than 300 yuan, rising to $ 2600 in 2003.

In August last year, Taiho proposed joint ventures, acquisitions to ensure that Taiho brand continues to develop, placement of disabled employees is a prerequisite. Taiho Wangxuebing told reporters, Director of the Office, at the request of last year and continues to be a basic condition for the acquisition of now.

Obviously, this part will likely become the ultimate ownership of foreign acquisitions. Thus, in the final design will be adjusted to the great treasure, transfer hold 16.58% employee shares (according to the listing notice display, Taiho existing equity including Beijing San Lu factory holds 83.42% State-owned shares, and Taiho employee stock will hold 16.58% shares) of the part can discount 2 million – this seems to be the future staffing to lay a foundation.

Who is to pipe the Li Ka Shing viral influenza farce

World marketing comments (http://mkt.) Beijing recent viral flu is very fierce, a people get ill, the whole family suffers. Influenza a pledge, the pharmaceutical enterprises promote dignity that objective, this disease drugs; but let not hate it thing is root Tickle, stir up trouble, misfortune. Sadly, the most despised things not walking Lake playing the Coachman medicine, not the remote areas of the humble small workshop, and is famous, Chinese tycoon Li Ka-Shing Hutchison Whampoa's pharmaceutical companies — — Guangzhou baiyunshan Hutchison Whampoa Limited and herbs. January 22, 2007, the Beijing evening news, "Second Edition has a column advertisement domestic pharmaceutical companies advertising on the popular La tiger skin bravado, covertly, nonsense," three-way ", old drunk was also a silk nianxiang, Li old man in Phoenix, Hutchison Whampoa, never have to talk to some domestic to parents that the abuse of three playing some tricks, even if you do have to make a seamless, an exhibition of the Fortune 500 level.

But unfortunately, Hutchison Whampoa is a virtue of advertising. The start is an inflammatory, fueling the mouth of the borrower's expert says: "the experts reminded: influenza calamity, double defense, triple effect". The previous two days, after publishing news that flu decline but is still at the calamity. So, with most of the conclusions, and yellow used for the very prompt, quick references in the advertising Board concluded, to continue to engage the purpose of influenza, it is very simple to take interested robbery.

Immediately following the advertising content, that is, pull tiger skin bravado, covertly, nonsense, "three-way" is used.

La tiger skin, this old man Lee, Hutchison Whampoa is not white, so the advertising in the "world's top 500 member enterprises"; there is a tiger skin and background are quite large, and that is the Olympics. In the advertisement content kouyanqing, appeared in national Olympic Sports Center for the exclusive use of the product. National Olympic Sports Center, the Olympic Stadium; National Olympic Sports Center for the exclusive use of the product, and galanz exclusively, baonasi socks as title sponsor of the Olympic tactic, to take the "Olympic" car.

However, the problem here is, who wants you to arbitrarily change approval of advertising content. In kouyanqing drug advertising approval numbers for Guangdong medicine widely Tribunal (article) 2006040219 approval (approval of validity is 2006-4-24-2007-4-23) there is no "National Olympic Sports Center for the product". This is a three-way technique of "covertly".

As for the three road "nonsense" depends on the following. This particle, follow kouyanqing officially recognized that is nourishing, detoxify the swelling that yin-hyperactivity causes inflammation of Stomatology. However, Lao is Lao Li, 500 is the 500, Hutchison Whampoa's stomatitis granules is "extraordinary" Hula "balance in the body it can to improve immune genes". God is not God? kouyanqing particles this thing could go with gene hooks? can improve immunity? this is what you with where!!, this practice with some one-size-fits-all health hype, what nonsense.

Direct brand upgrade war: China direct sales industry reshuffle

Further to Avon, Amway, Mary Kay, American as new also stepped up their "make up"

New Express Newsletter (潇) in China, the person changes for nearly a year later, the old direct marketing firm American as new weathered a dormant period. As China's first life experience Museum opening, its new marketing strategies and formally. As new Group President and CEO, he revealed, including new chumen LOGO, experience the Museum and the upgraded version store experiential marketing model will be fully implanted into the Chinese market. In the direct sales licence scramble hantavirus, such as new and various direct marketing Giants will "Po" & brand promotion strategies.

As a new attempt to "make up"

Yesterday, as the new CEO and President of greater China area (see right), chief operating officer to bring new life to experience the Museum's high-profile appearance, as it launched the world "is outstanding, you see" positioning strategy important links. As an addition to Avon, first for marketing licence of foreign-funded enterprises, such as new in the market and to inherit the speed when the medal. It is understood that, as a new first life experience Museum is opened in Hong Kong in 1997, in the Southeast Asia market operation results are obvious. Experiential marketing model into China mainland market, in fact a year ago personnel arrangements had been buried in the sow. In May last year, such as the new head of Qiu Jin Yun China suddenly departure, successors is originally responsible for the South-East Asia region President interflow of fai.

It was like new greater China President interflow-introduction, over the next 12 months, such as the new investment 1500 RMB, in Shanghai, Beijing, Guangzhou, Shenzhen, Xi'an, established four experience Museum. In the following year, the national but also establish 50 image store, does not preclude the possibility of using direct store or shop in transition, each image store approximately 50 million of funding in transition, with a total investment of about 40 million Yuan.

Direct marketing giant upgrade brand

In fact, direct marketing Giants try to image "make up" is not only as new. Last year, Avon first declared a direct sales in the second phase, a new image with "a better tomorrow" policy. Subsequently, Amway, Mary Kay have also launched a follow-up strategy. In addition to the new product packaging, direct marketing Giants positive brand image through advertising. Direct marketing expert Wang Wanjun believes that, in severe market supervision, the direct sales market in rational stepwise regression, direct selling is just the product sales of a particular channel, direct selling is a return to the origin of the product sales. For the strength of the old direct marketing firm, has largely been completed relationships of primitive accumulation, distribution channels, building is complete, the brands and services will become its future sales growth of important support.

It is learnt that the strategic transformation has indeed let direct marketing Giants tasted, Amway, Avon two direct selling company have indicated that the growth performance of this year. But a good start in 2008 also make up later as new satisfaction, according to strenuous effort-that April is such as the newly established 24 years the highest selling single, "and the Chinese market in January of this year than last December to upgrade 6%; in March than in February 9% growth. ”

Ten well-known brand concept Marketing Insider

Concrete ' cold black and white films only a component?

Farmer Sean really sweet?

Robust pure water of all competitors can do 27 layer filtering?

In this article, the band-aid, shufu Jia, brain Platinum, robust, farmer, mountain spring, arawana, mining, Huiyuan, ten products in the marketing aspects of the case, concluded that the top ten marketing communication concepts, these seemingly simple and outdated but miracle marketing concepts that everyone in the spell of physical (such as channel contention, price war, promotional campaign, etc.) at the moment, these should not be ignored but being all ignore the combination of the classic cases should be on China's marketing people some profound inspiration, new century of marketers are again thinking.

First, the concrete ' — for the treatment of colds, black and white

In 1995, the concrete ' listing only 180 days sales breakthrough 1.6 billion, in a crowded market segmentation of cold medicine for 15% of the share, reached the top of the industry's position as the second brand, in China, marketing communication, has been called a miracle in the history, this phenomenon is known as the concrete ' shock, in the marketing sector produced strong impact.

Generally speaking, the homogenization of the market, it is difficult to discover the unique selling proposition (USP). Cold medicine market similar drugs, emerging market is highly homogeneous State, but regardless, Western medicines, are difficult to make a substantial breakthrough. Release capsules, lizhu, sanjiu, guru with a strong advertising campaign before their occupation of a site, and the strength of the gaitian is not very strong pharmaceutical companies, even in just half a year to catch up from behind, the key lies in its innovative product concepts.

Band-aid is a wonderful idea. It seems simple, just put the cold medicine into white and black pieces, and the cold of sedative chlorpheniramine tablets in black, the other nothing; it is not simple, it not only in the brand's appearance and competitive brand formation considerably, but more importantly it and consumer lifestyle, reached raises strong communication effectiveness of legend.

The advertising company with the help of concrete ' identified simply concise advertising slogan: for a cold, black and white, all the core message of the advertisement is served during the day, not sleepy white tablets; evening dress black piece, slept. Product name and advertising information communicated in a clear product concept.

Empty your trash customers embrace clean professional sky

Keyword: customer communication improving relations career improved cleanup your bad customer bad customers while the ability to bring short-term economic interests, but very likely lead to the long-term economic interests of enterprises. As an enterprise should identify, improve, clean up bad customer exists, don't let bad customers around your market and business decisions, the end to end.

First: concern for staff to avoid customers

We often find that many of the company employees are afraid and one or some business communication? if the company is professional and the relative professional staff have been in hiding from a customer, this description may not be what your employees do not have a business capacity, but this client may really exist. As a supervisor you should immediately to the customer for review, to improve or cleanup should immediately make decisions.

Second: insolent and abusive child

There is no reason to break the rules of the game, does not talk about integrity and business ethics, contrary to his support. How to please the customer, often in cooperation with the "copy", critical, indiscriminate writs to enterprises on his respect as a concession of the enterprise, the enterprise and customer relationships of mutual respect, properly destroy the blackmailers, for enterprises or staff and communication efforts. This client will let marketers who utterly exhausted exhaustion, and a waste of resources in the enterprise. Proposals will be cleaned out enterprise channel system.

Third: set obstacles, blocked message

The relationship between the parties to cooperate on price alone, and policy support to enterprise requirements, price change will mention many requirements, they are the price war supporters and instigators. Denial of equal cooperation, refused to provide market information and resources necessary, refused according to the corporate marketing strategy to take the necessary action in the market. This type of customer care only about their own economic interests, no consideration to cooperation, they do not usually is enterprise's loyal customers, or even consume you could put in a good customers most market resources. For such customers should immediately to improve, improve not should be cleaned up.

Bad customer will allow enterprises to better staff collapse if we chose them, businesses will lose staff loyalty. In order not to loyal customers and losing loyalty of employees or employee loyalty is not worth the candle.

Let's cut the bad customer!!

What is the most effective promotional strategies

Home appliance industry by excessive competition, so that more appliances marketing people are trying to get a promotion, special offer round after round, gifts one after another, promotional trick after trick. Last year this year to promotions, sales promotion, the company in sales, the company is also in the promotion. Many marketing people in the household appliances to plan sales and bruised and battered, rope: old promotions on how to improve it, what the hell this year, sales of how to more effectively recruit? to research promotion of innovation, first on promotions has a system of recognition. A variety of marketing materials for sales promotion has different, according to my experience, the promotion is for a product and consumer communication promotion process, this process can be broken down into consumers from products to the promotion of the process, from the consumer to the product of cognition, knowledge, recognition, acceptance of the process, which can be called to brands, products, features and price as demand and communication content push promotions, which can be called to consumers ' needs, requirements, expectations and demands and dominated by pull promotional communication content. How to improve sales, dense summary in six words: push, pull, how to make marketing more effective, is how clever "hard", how to use the power of the various available, how to form a high strength, etc. To do this, we use these subtly push-pull all the elements in the process, activate and use the most favorable factors for the promotion of genuine innovation. The following content is on the promotion of a variety of factors.

Push marketing

Push marketing is the product of the demand for more speed and intensity of communication with consumers. Some elements of the product can be divided into a brand promotions, functionality, promotion, price of promotions, gifts of promotions, services, promotions, etc.

First, brand promotions

Brand promotion is the original brand market basis, the further increase in the consumer products ' happiness, affinity, attention to the strong emotional appeals and rendering to attract consumers of note. To make a brand promotion of innovation, mainly from the following areas to:

1, display more fully some of the

Mainly refers to the brand image display of related such as showcase, Backplanes, prototype, demo, leaflets show supplies combined skills, on the one hand, are more likely to complete, while at the same time highlight the key points, but also to dynamically present and static display like medicine, on the other hand also combines consumer participation, make it easier for consumers to accept. Number of pulses to consumers to form strong visual stimulation.

2, some of the more popular activities

In order to improve the brand exhibition activity and how to add event planning more some gas, on the one hand, referring to the activities of the theme of planning to more attractive, such as branding, the road show or exhibition road show, the community is more advantageous to choose topics and forms, on the other hand would also be a variety of activities of different sizes, which shows a combination of more people.

3, live some more interactive

In the display and activities at the same time, construct a feeling brand culture and product characteristics of scenarios-experience platform, fully mobilize the customers of various sensory stimulation, to promote sales of heating and warm up.

4, spread some more effectively

In planning the events at the same time, the media's power to make promotions get wider spread around the promotions for some news planning process of the promotion; or it can be rendered to a large social events with or hot spots as the starting point of the activities, social activities, along with the promotion of communication more effective.

Marketing people buy but unexpected advanced mobile phone equipment

Keywords: marketing people equipment devices mobile address Xiao Yong Quan: when lewang CEO

Three years and lead the team will become when lewang build leading mobile game interaction platform, in 2007 "Red Herring 100 Asia" award, when only one China Lewang shortlisted in the top 100 enterprises of mobile games.

Wang Wei: PingCo CEO

PingCo is a GPRS mobile phone client software, a free SMS, free calls, friends, large dating community. As the popularity of lifting, PingCo mobile phone client software business influence of ever-expanding.

Wang Wei: for 3 g mobile phone which brands also don't know, just started will select a number of domestic and foreign well-known manufacturers of 3 g mobile phone, such as Samsung, ZTE.

Xiao Yong Quan: currently there is no absolute 3G market also, when you buy mobile phone brand based on previous experience doing select. brand

Related links:

ZTE in the Olympic city first released the first fashion phone U85 3G entertainment. U85 positioning in the market for mainstream 3G fashion entertainment model of new generation, and the overall design and configuration is more than the shoulders and Samsung. Continues the ZTE's unique "high-definition video phone function", in the absence of automatic 3G signals seamlessly switch to GSM network to ensure a normal call.

With the 3 g network of high-speed bandwidth, U85 with built-in browser quickly upload or download the latest entertainment content, can also be used as Modem Internet access, at up to 384Kbps and call and Internet access to do not disturb each other. U85 unique "campaign Accelerator" function, as long as your cell phone, you can wiggle the phone screen as well as MP3, MP4 tracks of switching operation.

In scalability, U85 available through Micro-SD card expansion, maximum support 2GB, exceeded the three stars of similar products, is currently the highest 3G models. U85 built-in mobile DM Software auto-upgrade feature and PIM number housekeeper. At present these features only ZTE and Samsung's 3 g mobile phone.

Xiao Yong Quan: to the Olympic Games for many gimmick products, how to buy a really memorable original is I am more concerned about the topic.

Related links:

The following will tell you why this product is unique Olympic products.

The 29th Olympic Games world stamp encyclopedia "is determined by the China post and International Olympic Committee launched jointly by the International Olympic Committee of unique authorized licensed products, and general product differ, the Olympic stamps encyclopedia" is not a simple such as "torch" and "logo" and "mascot" Olympic show and combinations of elements, nor is it material, but a tangible through more than 120 countries postal common issue of Olympic-themed stamps, Germany, Greece, Cuba, North Korea, Guinea, every country in the Beijing Olympic Games best wishes pour in all stamps, each stamp is printed with the Beijing Olympic Games emblem "Chinese seal —" the directivity, targeted at a glance. The encyclopedia is an authoritative was produced because a great cultural value and official colour was produced because, complete real record of historical materials of the Beijing Olympics. It is unique, which records from 1896 to 2004 anecdotes of the Olympic Games, as well as a large number of athletes ' image, the Olympic torch building, posters, and other elements, plaques. At the same time, products included World Olympic cultural material produced silk making facsimiles of stamps and precious metals Commemorative Medal, these special philatelic elements for collectors who are treasured.

Easy to convince customers of the selling technique

Keywords: convince the maintenance and development of customer-oriented skills you introduce a convinced customers to accept your product, service, and proposed effective methods, from which you can see, the entire process of persuasive sales is built around customer interests effectively meet.

Persuasive selling skills in practice is based on this criterion, that is the only general principles for successful sales: only when the customer confidence in your products, services or advice to be able to effectively meet their ideas and needs, they will be consumed and action. Persuasive sales include the following five basic steps.

Step one: overview of the situation.

In this step, you need to achieve two objectives:

1. you must be satisfied that your customer's ideas and needs to have the correct, full of understanding, at the same time should also ensure that your customers are aware of this. In other words, you should get the full confidence of the customer, in his view, you already know about his ideas and needs.

2, a statement can help customers realize their ideas or meet their needs and interests of sales proposals.

Step 2: presentation of ideas.

The purpose of this step is to let customers know you want him to do, to do this, you should be honest and confident attitude, with the most clear, concise, express your point. Don't be shy to give the customer what you want him to buy your products and services, you do so and not purely for their own, more is to meet the needs of his interests.

Step 3: explain how the idea.

The goal of this step is the adoption of data and logic to give the customer demonstration you idea can be to him from have you ever promised specific interests.

In many cases, the customer may not be able to immediately understand your presentation idea how to bring him to your specific interests of the promise, therefore customers need your further proof is completely understandable.

Remember, at any time do not randomly exaggerate your benefits promised, in this step you are difficult to prove.

Step four: emphasizes the critical interests.

This step is intended, when the client is still hesitating, draw the attention of the customer, so that he explicitly if you use your suggestions, he will receive the greatest reward. If the customer is still not made any decision, you may have to rethink your decision:

I really know the customer's ideas and needs?

I provide the idea really can help customers realize the ideas and meet your needs?

Step five: recommendations for action.

This is the persuasive selling skills of the final step, it was designed, from the discussion and persuade the diversion of the environment, resulting in an actual action (such as agreed with the purchase and payment or order) or a positive answer.

And the other four steps, this step can occur at any step of the back, as long as the customer agrees to accept your idea or suggestion should immediately go into this step.

Obviously, in the face of a more rational customer, only you really know what the customer needs to ensure that the interests of your products, services or recommendations to meet their interests and make them believe this, then your communication will have to convince. In other words, only your products, services or recommendations to meet the customer's interests demand is valid, you can convince itself is valid.

Convinced of the content is the Foundation, the form is only a tool. Only the content is valid, the form to be valid. While some people can rely on the "silver tongue" 1 confused customers took the pockets, but this may not last long, customers will know that sooner or later, then they will have a strong feeling of being cheated, you unrighteous received sooner or later have to "out".

The road of my sales: sales must be very ashamed of?

Key words: doing sales losing face work vocational endeavor recently looked at a lot of fresh and graduation year two years were talking about sales DDMM, many feel that school students DDMM so long, graduated from doing sales, is not wasting his talent?

I say what I graduate this year, also said about their views on sales, and they hope to graduating or have just graduated near DDMM are helpful.

First of all, we want to express a great premise, we live in one of the best times, also living in the worst of times. Said it was the best of times, because the days of all kinds of opportunities flocked to, as long as you hold, everyone has a chance, this is a dream of times; this is one of the worst of times, because the times have sacrificed a lot of people's most basic security and interests of students at the beginning of the school is absolute the weak, unable to face the increasingly distort the various pitfalls of society, this is a time of crisis.

I graduated with my dream, a wish to dry out a career, I graduated from the school's main theme is returned, the first of many of my classmates got the Offer out, stay at home and a very good relationship with nine, eight is a boy, a Maverick in MM.

I graduated from time thinks is engaged in sales, then for two reasons, first, as I got no background characters want to achieve self-reliance played a piece of heaven and Earth, a relatively good road is engaged in sales because marketing is out of money recently, (not of financial) performance is the best measure you create profit is the most easy to compute, you get in return is justly, unlike many other departments, many send a prize company will have mercy upon you feel. Secondly, the sale is a required courage and persistence of occupational, daily different character different knowledge levels of the customer, you want to use different methods to obtain the same results and think, this is interesting for a professional. Since these two simple ideas, I'm going to find a sales job, because at that time also have accounts left Beijing, select some relatively narrow.

But it makes me very upset, I gave a total of seven sales units for the CV, the best results is to recruit a business manager asked me why I graduate to sales, I answered my ambitions. Other no no echo. This time I vote for several older school research institutes are the ECHO, basic r resume investment a success, including Union. At the time they are contradictory, school requirements deadline day by day, the sales of the work but distant see also cannot see.

In early April, an alumni to school tips, straight to where I am, I and he talked about, both also noted with satisfaction, but clearly inform me, go to his company can only engage in the Marketing Department work, whether in sales work, depends on chance. I consider an afternoon, decided to go to, because so far, this is a nearest sales work.

7 month, enter the family-owned company, my boss and colleagues are very good, my boss is back in New York City University Business School MBA, several of my 50 graduate from college and basic members include the best universities in China. My boss out before in this industry a more famous foreign-made Marketing Manager, so the operation of the Marketing Department, sales were up a little theory training, are really because of the play space. Build system, core customer visit and fight the devil for sales training, the national market of academic support, and our Marketing Department personally an unmatchable product sales.

In the company, and started half a year I did a lot of things, including the company's first set of training materials, nearly 20 District Manager of training, the fields on the Fellowship in Beijing to the individual size under expert I can find cooperation, and six lovely MM no rest no lunch one line market sales.

The following year, in February, I am tired of work content, no challenges not exciting, I found the Manager, go to another Department, product selection, which is the so-called Project Manager, putting the ideas, the product filters to quickly choose the product, contact the specific content of the negotiations, when problems arose, I found that our company is in fact no one cares about really good product, but we also rely on a large manufacturers. So, I'm depressed, find the CEO resignation, then that company upper right disputes have appeared, the CEO is also ready to resign, he agreed to let me go.

So I went back to the graduation dilemma faced while, find a sales job, but not of interest.

Do sales find your character

Tags: how to make sales to do sales do sales do sales of 100 – what kind of person is fit for sale there is a saying, that is, as long as the rigorous training that everyone can become qualified sales staff. But every human features it's hard to change, and sales and is one of the most challenging industries, the need to constantly adjust its mood and action to adapt, and bring a character is not suitable for sales people to become qualified sales personnel, its conceivable. Furthermore, enterprises need business team performance as soon as possible, leaving the business team in training time is limited. If the employee's personality characteristics suitable for sales, he will soon be on the road, but if you do not fit, you will need to extend the time to enhance the training, coupled with its character as a result of thinking over and over, on the training he may need to take more time. Corporate training is not a national of a nine-year compulsory education, enterprises can afford this time cost is a problem. So it is best to let the character fit for sales staff to stay, not suitable for sales staff to leave, so both for individuals or companies, in the long run will be good. What character fit for sale 1. sincerely friendly sales staff in communication with the customer, the enthusiasm evident excitement and self-confidence to resonate with customers to believe what he said, to accept him. 2. the dignified sales representative in the face of the customer to dignified, convinced that their products and services have unique advantages that give our customers profit and value that customers buy products with money is equivalent to the Exchange. Some sales representatives in the subconscious feeling low than the customer, the customer is buying his product loves him. This attitude causes customer doubts. 3. strong personality is weak in the negotiations, it is easy to believe the customer is a bargain for a variety of complaints, not only for this kind of false complaints on face value, but also to supervisor. If the sales department in case of too many people, the sales manager will be a lot of false information around it.

4. ignore the frustration of orders with little success. For sales, setbacks are often failed. Excellent sales suffered setbacks, quickly adjust over, continue to work. While the character fragile sales once suffered setbacks, it is easy to despair "one face bitten by a snake, you are even rope", depressed mood will last long, and some even began. 5. desire successful hope for success on the sales staff, to a large extent is on high have a strong desire to please people is not fit for salespeople. Sales is a lot of pressure, sales will continue to suffer the refusal or failure, if there is no strong desire to succeed, we will not be able to arouse the break down barriers of ambition. 6. the truculent successful salespeople also has a truculent personality and face setbacks dauntless, tried various ways to do business. This person also like their colleagues in performance, benefits, awards, etc., the total to more than others. Truculent, sales people, is a positive mental state. 7. all salespeople need keen insight. Not only need to listen listening, but also through the observation of the client's body language, provides insights into the customer's subtle psychological changes, experience the essence of the story behind the customer needs to distinguish between false opposition the real purpose behind, seize the check the best time for single transactions.

8. can rise to the salesman in the sales process will encounter all sorts of people and events, such as rigidly as a general principle will not be modified, often lead to sale to failure.

Uncover successful Regal are used by successful "mantra"

Success is a simple matter to repeat to do: repeated keywords to remember self-motivation, activities successful motor: as long as you start to read, spend time: congratulations, you have to successfully develop a 1% daily progress a little, to persevere until it is finished. Remember to give yourself a little reward.

① changes life concept fate of eight

1. this world there is no such thing as failure, only temporarily stopped successfully.

2. in the past does not mean that now, the present is the future.

3. change the person before you change the world, you need to change their own.

4. change to select sleep decided to begin, decide on the action.

5. Select "no", at least learn the "will", "circle of successful people."

6. is my determination, not the environment decide my fate.

7. be sure to learn to understand others and understanding others, forgive others and learn to be patient.

8. live for myself, for my family to live, to contribute to society.

② establish successful conviction of four jingyan

1. success is an attitude, a habit that is a reflection on the modes, is a way of life.

2. success is a simple matter to repeat to do, because repeated as the mother of learning.

3. speed + achievement is successful, the target + goal is wealth.

4. competition and public relations is life.

③ successful four beliefs

1. my definition of success is the daily progress a little.

2. as long as the day advances and breakthroughs constantly, every day I was successful.

3. any success not only decided to my performance in that moment, it is important to decide on my performance have done before.

4. winners will never give it up, the winner will be the losers do not want to do.

④ quickly realize the wishes of the three steps of any

We are the same, so if others can do, I can do it.

Step 1: copying the faith.

Step 2: copy policy.

Step three: imitation body language.

Purposes rather than as a result, the action is better than theory, all of me.

⑤ the four steps of communication

In the face of communication (i.e., sales), three factors influence the proportion of 7% is a literal, 38%, 55% of body language.

1. learn to listen, listen to more than that is heavy.

2. the communication pointed out of each other in do not, even if other errors is wrong.

3. the expression of different views, use the "very much agree with ... ... ... ... ... At the same time ... ... ... ... ... ... "" YES ... ... ... BUT…………”。

4. proper use of the three elements of communication.

Marketing "chasing girls ': the market is like love

Market economy enterprises must research customer needs, providing customers need products or services, you must find ways to make customers satisfied. Only for customer satisfaction, to obtain the survival and sustainable development. This is like love, the boys want to pursuit to girl on girl, must, must comply with every girl's request, the success rate is very low.

1, girls are less choruses, to succeed you must go through all the difficulties, the girls are often deliberately tried to verify whether the boy boys really, have patience, this requires the boys solve difficulties persist. Successful catch up girls for girls heart of often not that handsome but have an endurance of chounan. Market access to customer's favor is not an abstract and often go through a very long time. Customer generated from know to last purchase behavior is a process, in a certain stage enterprises to strengthen customers to the brand or product awareness, reduce their brand or product of strangeness, strengthen their brand or product of trust.

2, emotional needs and spectacular but if not sustainable will become meaningless. Send flowers to a girl once sent three or early-late one flower effect good? send three is the girl was very moved but that have only one man, and as early as the middle of different flower although every time as three moved to three times, this is long-lasting sensation '. Enterprises do marketing better not spectacular but lasting, if enterprise funds very comfortable long strong doesn't matter to most of the enterprises of the budget is limited. Reduce and spectacular long, uninterrupted presence in the consumer exposure, every exposure will increase consumers on your memory. A period of strong and not continue consumer will forget you, put your precipitation in the memory of the deepest will remember you.

3, the girl is demanding, but also love comparison. She took out a comparison with other boys, boys, boys are always feel than other boys. The boys to the combined strengths, find your own special skills, strengths, and continually enhanced to girls, emphasizing their unique and irreplaceable. Every enterprise has its own advantages and disadvantages of each brand are good at and not good at. Do you need to keep the enterprise market to consumers tell the unique advantages that emphasize their irreplaceable.

4, the boys get girls of all ages light is not enough, if her parents did not agree with, parents don't like you, the success rate is much lower. Therefore, get the girl's parents, let them like you is an important condition for success. The boys to study the girls parents thought, what about their likes, their dislikes so its fun including the timely adoption of girls know their views on their own, in accordance with their ideas and constantly adjust its behavior. In fact, not by the light of the parents, girls around everyone will do well. Do you have such a market, the consumer side of everyone will affect consumers ' thoughts and buying behavior. Enterprises to identify ideas and influence consumer purchasing behavior of each role, doing things with their communication is essential.

5, the boys make girls get angry or made a sorry girls, an apology is required but the girls are often not accepted, especially when the girls in the head, you explain more girls more angry, even many of the girls said that the explanation is the cover. What to do? I think that at this time to find a common friend to you and the girls chat is a very good method, that person first to stand in the girl's side to listen to the girls think proper to express support to, and then change the position of the station's position at the boys, such as: he overall is quite excellent, occasionally commit point error is also very good, you know what man doesn't commit point error Ah, can be changed as long as our mistakes and remains good comrades. He say, girls breath elimination by half, and then slowly come to accept the apology of the boys. This explains what this description in the event of a crisis never himself says he better say the more incredible, the best way is to make justice authority of a third party to speak for you. Enterprises can find authoritative experts, Government, media, associations, etc., come out and speak for the enterprise, are often able to achieve a multiplier effect.

6, the boys in the pursuit of girls, the commitment is necessary but not promise too much. Committed too many girls would you have very high expectations, when your performance better than expected, the girls will not be satisfied. At the same time, the boys promised girls must do or do not agree. Do market promise consumers things have to do it, otherwise the consumer could not satisfied, mistrust will produce. During the promotion process, showing the advantages of the brand is needed, but don't tell all the advantages should be retained. If you say all the benefits that consumers can have very high expectations, rather than when the actual use of results expectedvalue consumers will not be satisfied. Just say the most touched by the consumer's point, and then actually found a benefit will increase a satisfactory.

7. boys successfully resolve the crisis, to make the actual action as compensation for girls to see your sincerity can transfer the girls eyes. Boys can get some gifts, clothing or for girls doing things such as washing clothes, cooking, girls are often very touched to be resentments. Enterprise successfully resolve the crisis, to do some compensation to consumers, such as a wide range of promotions, free use of new products so that consumers get some cheap, to a certain extent, it will reduce its complaints against businesses, increase satisfaction.