What is the most effective promotional strategies

Home appliance industry by excessive competition, so that more appliances marketing people are trying to get a promotion, special offer round after round, gifts one after another, promotional trick after trick. Last year this year to promotions, sales promotion, the company in sales, the company is also in the promotion. Many marketing people in the household appliances to plan sales and bruised and battered, rope: old promotions on how to improve it, what the hell this year, sales of how to more effectively recruit? to research promotion of innovation, first on promotions has a system of recognition. A variety of marketing materials for sales promotion has different, according to my experience, the promotion is for a product and consumer communication promotion process, this process can be broken down into consumers from products to the promotion of the process, from the consumer to the product of cognition, knowledge, recognition, acceptance of the process, which can be called to brands, products, features and price as demand and communication content push promotions, which can be called to consumers ' needs, requirements, expectations and demands and dominated by pull promotional communication content. How to improve sales, dense summary in six words: push, pull, how to make marketing more effective, is how clever "hard", how to use the power of the various available, how to form a high strength, etc. To do this, we use these subtly push-pull all the elements in the process, activate and use the most favorable factors for the promotion of genuine innovation. The following content is on the promotion of a variety of factors.

Push marketing

Push marketing is the product of the demand for more speed and intensity of communication with consumers. Some elements of the product can be divided into a brand promotions, functionality, promotion, price of promotions, gifts of promotions, services, promotions, etc.

First, brand promotions

Brand promotion is the original brand market basis, the further increase in the consumer products ' happiness, affinity, attention to the strong emotional appeals and rendering to attract consumers of note. To make a brand promotion of innovation, mainly from the following areas to:

1, display more fully some of the

Mainly refers to the brand image display of related such as showcase, Backplanes, prototype, demo, leaflets show supplies combined skills, on the one hand, are more likely to complete, while at the same time highlight the key points, but also to dynamically present and static display like medicine, on the other hand also combines consumer participation, make it easier for consumers to accept. Number of pulses to consumers to form strong visual stimulation.

2, some of the more popular activities

In order to improve the brand exhibition activity and how to add event planning more some gas, on the one hand, referring to the activities of the theme of planning to more attractive, such as branding, the road show or exhibition road show, the community is more advantageous to choose topics and forms, on the other hand would also be a variety of activities of different sizes, which shows a combination of more people.

3, live some more interactive

In the display and activities at the same time, construct a feeling brand culture and product characteristics of scenarios-experience platform, fully mobilize the customers of various sensory stimulation, to promote sales of heating and warm up.

4, spread some more effectively

In planning the events at the same time, the media's power to make promotions get wider spread around the promotions for some news planning process of the promotion; or it can be rendered to a large social events with or hot spots as the starting point of the activities, social activities, along with the promotion of communication more effective.