Other forced auction animal head: purely failed event marketing

Recently with Christie auction of the Winter Palace was robbed by two animal head event attracted a lot of attention, incite a people's nerves.

In my view, this is downright event marketing.

Works of art, relics of this kind of thing, especially in the auction sale, promotion of priceless, and not just a heap of scrap copper scraps. Summer Palace of the animal head, it is said that the 80 's just is found, a value of 1 thousand dollars, and now should be fried to a value of 100 million. Such artifacts are probably the copper scraps that class.

Of course there are archaeological heritage, the study of what's the origin of mankind, like the Zhoukoudian historical site skull. But these animal head really do not see the origins of mankind, what is the value of the motherland of history, but also do not see anything to solve the economic crisis.

Now the world is in economic crisis, and not a general crisis, was miserable to no crisis. In the fourth quarter of last year, Singapore on China's non-oil exports should fall striking nearly 50%. It cannot be said to be the crisis, but rather to crash.

In this case, heritage, art auction, which takes money to run things, shouldn't be more crashes. But because speculation speculation of Chinese patriotism, animal head, with Christie's auction has attracted worldwide news, turnover significantly exceeded expectations.

These companies do not have to talk to who acts, and not particularly love which country, nor particularly hate any country. They want is profit. A few days ago Google fellow Wu had a story about the Investment Bank's article, see everyone will know that these financial giants even own Governments were not spared. For them, only the profit, not the motherland.

This explains the other would prefer to come from the Chinese Government and people of pressure, also insisted on auction. Very simple, can attract the eye, can sell in the millions.

See auction former counsel to the Court for a prohibition of the auction, I think, don't pipe, not from a Government or pro-government parties or patriotic businessmen pay a premium price, put this on the first first buy back. You bought it, can only be placed in the Museum, almost certainly nobody to see, on employment, economic useless. But take out is hard cash, on sellers and get Commission spokeswoman economy will help. The money we keep, what to do than to buy two pieces of junk.

Unless, we bought back to a higher price to sell out.

Furthermore, these being robbed out baby, where they are not changed is the fact that China's cultural relics. In foreign countries also can always remind the world that this is being robbed.

Now this animal head price has been fried so high, I hope it is our policy to keep prices high speculation, we don't buy, don't you the stubble, Sun you, let you drop it in your hand.