Thursday, December 30, 2010

Empty your trash customers embrace clean professional sky

Keyword: customer communication improving relations career improved cleanup your bad customer bad customers while the ability to bring short-term economic interests, but very likely lead to the long-term economic interests of enterprises. As an enterprise should identify, improve, clean up bad customer exists, don't let bad customers around your market and business decisions, the end to end.

First: concern for staff to avoid customers

We often find that many of the company employees are afraid and one or some business communication? if the company is professional and the relative professional staff have been in hiding from a customer, this description may not be what your employees do not have a business capacity, but this client may really exist. As a supervisor you should immediately to the customer for review, to improve or cleanup should immediately make decisions.

Second: insolent and abusive child

There is no reason to break the rules of the game, does not talk about integrity and business ethics, contrary to his support. How to please the customer, often in cooperation with the "copy", critical, indiscriminate writs to enterprises on his respect as a concession of the enterprise, the enterprise and customer relationships of mutual respect, properly destroy the blackmailers, for enterprises or staff and communication efforts. This client will let marketers who utterly exhausted exhaustion, and a waste of resources in the enterprise. Proposals will be cleaned out enterprise channel system.

Third: set obstacles, blocked message

The relationship between the parties to cooperate on price alone, and policy support to enterprise requirements, price change will mention many requirements, they are the price war supporters and instigators. Denial of equal cooperation, refused to provide market information and resources necessary, refused according to the corporate marketing strategy to take the necessary action in the market. This type of customer care only about their own economic interests, no consideration to cooperation, they do not usually is enterprise's loyal customers, or even consume you could put in a good customers most market resources. For such customers should immediately to improve, improve not should be cleaned up.

Bad customer will allow enterprises to better staff collapse if we chose them, businesses will lose staff loyalty. In order not to loyal customers and losing loyalty of employees or employee loyalty is not worth the candle.

Let's cut the bad customer!!

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