Looking to the future, remotely, the business world and confusing the real strong from the clues in the early establishment of road signs, in the major trends of new and old replacement for heading. 1. supply and demand chain
● This refers to the global trade and supply chain. This chain was split from geo-age culture of Division structure towards the era of globalization the network hub in the evolution of interactive structure.
In the commercial and energy of the traction, the traditional geographical era of production, supply, sales, service, value chain, 4.5 trillion Internet economic market. The result may be a global one-stop service will reappear as a hub-and-Center market and supply and demand chain link of communication situation. Whether it is a Chinese manufacturer, or the United States retail giant, whether it be our support service providers, or European channels, are unified under the cross-junction of interactive geo-business. This market is expected to be 4 years after the formation of the equivalent of four Chinese GNP scale.
From regional economic perspective, the region industrial agglomeration of the erosion of the diamond structure, a regional concentration of just some of the industry value chain of certain links, rather than a complete industrial system, such as China's Pearl River Delta is the world's information equipment industry's manufacturing base, but just gathering these industries in the manufacturing or Assembly link, and the core device production, research and development, marketing, operations, management, services, capital and other aspects of the distribution to the rest of the world.
From a trade perspective, the value chain of scattered layout increase transaction interface complexity, timeliness, whether trade, multinational or belong to the same value chain of the different enterprises of trade between the body, because of the complexity, timeliness, trade bodies must have long-term interaction, effective collaboration, full integration to maximum and most efficiently meet the needs of the Terminal market, forming a complete merchandise value of closed-loop structure. In a sense, the market competition is not just a competition among enterprises is even more competition between value chain.
For example, based on competition among enterprises is a value chain on a small circular ring concatenate, circular ring between the adopted inventory buffers and other structures; whereas competition based on the value chain, is open distributed small loop coils Fusion is a large circular ring, in this structure, the same value chain enterprises must collaborate, fusion, enhance the competitiveness of the value chain, and is on the lower reaches of the value assigned between enterprises.
From our management status, in the world industry layout adjustment before trend, there exists a Hi a worry. Fortunately, more and more enterprises in the global industrial layout found their location, have not been excluded of globalization, which is the driving force of economic growth in China. And it is worrying that the majority of enterprises is the added value of the lower processing and manufacturing sectors, at the bottom of the value chain, get only a very modest income. This situation is even more outstanding enterprise in China was not spared. Haier CEO Zhang ruimin, referring to the progress of Haier's internationalization expressed the same concern a Kiichi, fortunately Haier products into a Wal-Mart and other Super retail Terminal procurement system, worldwide sales, Wal-Mart take Terminal strength on the upstream supplier profit squeeze is a single Chief heart "unspeakable pain".
Haier threw their internationalization strategy summarized as "going out, went in, went up", "going out" as in the international market of small-scale attempts and breakthroughs, "go into" understood to be global trade and supply chain system of a link, we can think that Haier's "three-step" strategy has been basically to go to the second step, "go up" means in global trade and supply chain systems seeking more profitable position. It not only requires the enterprise to become in the value chain, but also to become at least the following roles:
Or the value chain of the organizer and leader. Through efficient organization and strict management, with integrated supply chain management methods, based on the professionalization of truly global the best allocation of resources.
Or is the driving force of the value chain. For example, the PC industry is a highly globalized industries, in the industrial system, Terminal PC manufacturer, fought racing each other more and more thin profit margins, but as a core part of the microprocessor and operating system providers, Intel and Microsoft has enjoyed high profits, the reason is that the entire industry's progress and development are Intel and Microsoft "Wintel" Union driven forward. Value chain-driven to define the value of the industry, leading the industry's development direction, and also holds the industry's profit distribution.
Or is the hub of the value chain. The same is the PC industry, Intel and Microsoft other than the one the biggest beneficiary is Dell. Dell's profit is that through innovation and efficiency optimization to reduce their potential, guide to resources on the value chain to itself, thus becoming an integral value chain, the "terminals" node, and also constantly use scale lever "hit Pier", thereby further strengthening its own uniqueness. From this point, industry or manufacturing sectors and is not born to mean low profit, but the industry structure limits the enterprise profit.
Or value chain stakeholders. For Wal-Mart's suppliers have a feeling that Wal-Mart to the margins smaller, but as Wal-Mart supplier risk is relatively small. Wal-Mart order procurement, timely payments, as long as the enterprise guarantees the quality of products, would not have to bear the risk of product sales, and Wal-Mart also utilize their own production and management experience to help suppliers improve efficiency. In fact, Wal-Mart press supplier of chips that it assumed the role of stakeholders. While Wal-Mart and its efficient delivery system and huge sales terminal settlement risk. "The greater the risk, the greater the yield," but the availability of this benefit, you will have to take risks, but also has the capability of
Solutions for risk.Global economic integration results in the form of trade and trade structure of change is the trend, it can be said that the opportunities and challenges for Chinese enterprises, the difficulty is that, not only to find its place, but also to find a more lucrative position. Simply put the eyes fixed upon the absence of the core technology is not the last sigh, in fact, in front of a huge industrial change, open horizons, from strategic innovation, patterns, innovation, management innovation, so you can find a way out.
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