Keywords: marketing challenges face the temptation to sit with chaos had reporters I, in more than ten years of his career in the deepest feelings about what I think are not thought would blurt out, do marketing. Because this is a pain happy career today, although I have business for several years, but the company's name also cannot be separated from the rest of the word "marketing".
To tell the truth, do marketing, and not everyone can meet, is not to say that you have advanced knowledge can huichi party yiqiu, it does not mean you've got to do business can ease the mind set. It is a chore that requires you to constantly dealing with change, coping with challenges, you all working and behavior of the focus has to be all around the market to go, think about it, its very difficult and torture and who can bear? in the past, consumers and businesses information asymmetry between, thus what you say, he will believe anything, now this is not the case. In the information flood, information developed by the times, they can get more information from a variety of sources, you can publish on the use of these products, this right does not equal because of your identity.
In recent years, many business owners become more painful is that conventional advertising, Terminal-hand to war and speculation, blocks, and more and more unpopular, growing out of the market. This results in the result, in fact, also other people, the key is that they put the marketing jingnian, no target median consumer demand, the effect is naturally does not have any injurious purposes.
Now, some title sponsor all kinds of speculation of nouns or excerpts of Marketing books ever published, some writers even marketing day can't do, I do not know how to comprehend and experience to fen frantically, guiding others.
Engaged in the marketing efforts for more than a decade, as the well-known marketing agency leader, I deeply feel the essence of marketing really is what many people don't even know what to do, in fact, it is service.
The brutal competition in the market, but also forced many companies to product marketing transition to service marketing, this is also the key to achieving marketing breakthrough.
An enterprise wants to survive, established foothold, comprehension and profoundly serious enforcement service concept in market operations in the implementation of, and do not blindly follow, follow, and now the marketing sector there are seemingly pie it traps, so many blind Enterprise easily deceived by their deception or fraud, and ultimately end up drawing seeve ending, it's a pity. Famous brand marketing expert Mr. Yufei pointed out that modern services marketing model has two basic requirements, was to create customer satisfaction value, the second is to do a customer database. The vast majority of enterprises in China do not pay attention to the customer information collected, do not know how to effectively utilize the customer database, do not know the perfect job processes, not knowing how to use the pre-sales services improve sales effectiveness, they don't know how to use the service to improve customer loyalty, and therefore cannot comprehend the essence of service. This situation occurs, you can determine whether your business will be supported soon.
To be honest, no matter what the marketing mode, the wind blowing on, as long as you understand the essence of this service, in a naturally would sit with chaos, find the most hit the market demand of countermeasures.
No comments:
Post a Comment