Keywords: convince the maintenance and development of customer-oriented skills you introduce a convinced customers to accept your product, service, and proposed effective methods, from which you can see, the entire process of persuasive sales is built around customer interests effectively meet.
Persuasive selling skills in practice is based on this criterion, that is the only general principles for successful sales: only when the customer confidence in your products, services or advice to be able to effectively meet their ideas and needs, they will be consumed and action. Persuasive sales include the following five basic steps.
Step one: overview of the situation.
In this step, you need to achieve two objectives:
1. you must be satisfied that your customer's ideas and needs to have the correct, full of understanding, at the same time should also ensure that your customers are aware of this. In other words, you should get the full confidence of the customer, in his view, you already know about his ideas and needs.
2, a statement can help customers realize their ideas or meet their needs and interests of sales proposals.
Step 2: presentation of ideas.
The purpose of this step is to let customers know you want him to do, to do this, you should be honest and confident attitude, with the most clear, concise, express your point. Don't be shy to give the customer what you want him to buy your products and services, you do so and not purely for their own, more is to meet the needs of his interests.
Step 3: explain how the idea.
The goal of this step is the adoption of data and logic to give the customer demonstration you idea can be to him from have you ever promised specific interests.
In many cases, the customer may not be able to immediately understand your presentation idea how to bring him to your specific interests of the promise, therefore customers need your further proof is completely understandable.
Remember, at any time do not randomly exaggerate your benefits promised, in this step you are difficult to prove.
Step four: emphasizes the critical interests.
This step is intended, when the client is still hesitating, draw the attention of the customer, so that he explicitly if you use your suggestions, he will receive the greatest reward. If the customer is still not made any decision, you may have to rethink your decision:
I really know the customer's ideas and needs?
I provide the idea really can help customers realize the ideas and meet your needs?
Step five: recommendations for action.
This is the persuasive selling skills of the final step, it was designed, from the discussion and persuade the diversion of the environment, resulting in an actual action (such as agreed with the purchase and payment or order) or a positive answer.
And the other four steps, this step can occur at any step of the back, as long as the customer agrees to accept your idea or suggestion should immediately go into this step.
Obviously, in the face of a more rational customer, only you really know what the customer needs to ensure that the interests of your products, services or recommendations to meet their interests and make them believe this, then your communication will have to convince. In other words, only your products, services or recommendations to meet the customer's interests demand is valid, you can convince itself is valid.
Convinced of the content is the Foundation, the form is only a tool. Only the content is valid, the form to be valid. While some people can rely on the "silver tongue" 1 confused customers took the pockets, but this may not last long, customers will know that sooner or later, then they will have a strong feeling of being cheated, you unrighteous received sooner or later have to "out".
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