We are a marketing communication which disturb times entered an era of implantation

09 years COFCO first juice brand Yuet live together with happy NET, try implants marketing open market. Happy network design for Panda live three links of implantation: Yue live seeds out full and fresh fruit, joy to live reflects a Panda live fresh natural zero core value added products; use of harvesting the fruits of Yue live for juice, in the process to strengthen the product zero added; in the brand proposition and cognitive dimensions expand an offline distribution tasting events, keep players playing a game to remember the product brand advocates. With offline activities, accepted to live in the absence of any television ads, fully open market, implementation of products sold.

Industry experts believe that China's traditional advertising in the years of rapid development after slowed, China advertising market entry slow growth period, the development of traditional advertising appeared bottlenecks, implantable advertisements, front runner, will become the new darling of the advertising industry and the focus of attention. United States global brand content Marketing Association chapter president Cindy · from Staples said: "we are a marketing communication which disturb times entered an era of implantation."

Implantation of marketing methods, following movies, TV shows, games, Internet and other media implantation, there is a new implant mode: young professional experiential education marketing implantation.

Young professional experiential education marketing implantation is an international experiential education in the context of the rapid development of brand new marketing model implantation abroad have achieved good social and brand effectiveness.

This mode is through the production process, sales processes, services, processes, etc. of real simulated and reconstructed scenes, let experience, intuitive feel brand products and culture, leaving indelible imprint "brand." Vocational experience itself is a fun process, experience of active participation in favour of active receive brand demand information, realize the depth of the brand in memory.

This is also a built in the fourth generation of media — on the basis of experience-based media, integrates experiential marketing, education, marketing, interactive marketing, brand parents and implantation of marketing, and precision marketing, marketing mode, set the booth, event venues, advertising media effects and integration, addressing the simple implantation disadvantages, is a soft implanted as the main body, all-round, multi-angle integrated marketing mode.

In 1999, Mexico has established the world's first children's theme park in Kidzania, and hundreds of well-known brands with depth brand implantation, outstanding performance, as this kind of marketing mode. Since then, the United States, Taiwan, Korea and Japan have established youth vocational experience Museum, implantation of a brand.

Young professional experiential education marketing in the domestic development time is not long, but very rapidly, with incomplete statistics, the 2008-2009 continent appears first youth vocational experience has seven venues. Of these, located in Beijing's Tongzhou district joy of adolescent social vocational experience Museum has begun system implantation of cooperation of the brand, the results are obvious.

Marketing professionals are concerned that this kind of marketing would be the value to the brand, it is understood that, 2010-01-27, Chinese brand planning Research Center and the advertising leader magazine to co-host, dahua zhidao brand marketing agencies Association — "childhood memories" of brand brand new marketing model implantation to invite marketing specialists and international and domestic famous brand Director 20 discuss brand implantation of new marketing model: young professional experiential education marketing perspectives and trends that will set off a new marketing storm, deserving attention. By then, the Chinese advertising network will be the whole story.