Hunan TV as a sale of goods of the company. Super girl who is a cultural one splice in the factory's products, through planning, dissemination, sale, of course, are sold for a good price. As a marketing person, I am inspired by the Hunan TV's "Super girl" marketing is a group of very general product sold "sticker shock".
For the "Super girls", has said. I think that the discovery of the "Super girls" competition is essentially a wonderful "PR Marketing." Is exciting, because: "Super girl" marketing is a "high quality" is not the product, in the form of communication through public relations, "show up" a high-quality marketing effect.
Why is the "Super girls" is a "high quality" product, I used the following criteria to define:
Product brand difference: from the singer's qualification: Super girl litter.
Products of the "packaging design" difference: from the race of Super girl exterior images, and one by one the instruments was extremely popular, even vulgar, both long ugly, wear or tacky, mostly the "Super girls" image styling is combines punk, treason, hippy, alternative symbol element, the "Super girls" champion Li Yuchun modeling is to give men and women without distinction of neutral person.
Product quality "high": from the debut of the "Super girls", which is not afraid of singing songs, from the standard meaning of the singer of "product quality" far cry.
Strictly speaking, the "Super girls" is a "high quality" is not. If the debut of their image note some super girl, instruments and more elegant, less treason, collapse, explosions, neutral elements, more Oriental girls for flexible composition, may be better, wouldn't let CCTV's heavyweights were rejected by the "bad" together.
Why "non-quality" products have a "high-quality marketing" effect? thanks to marketing, public relations of Hunan satellite TV. Fine analysis of the "Super girls", perhaps find a marketing public relations benefit of enlightenment.
First, the "Super girls" Sau meet our age-specific characteristics of human nature
Our age-specific characteristics of human nature? is a depth of hidden "fear" and "value" of disorder.
Against nature, is always a weak, in human and natural long-term coexistence, because human beings cannot fully understand the world, and the nature of the days of the existence of a natural fear of the "self" element.
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