Keywords: marketing passion fruit spirit like TCL's "to speed shocks scale, Haier 's" fast fish eat the slow fish, marketing needs innovation, marketing also need speed, an enterprise only breakthrough in competition, in order to avoid the pressure of tired out. Now all the product operation failed because many, but it seems to me that the weak and practice of marketing of weak constraints on competitiveness of relief and extension, the number of the homogeneity of the speed increase is not in the surrounding atmosphere, reinforcement of personality, success is very slim.
Many business people listening to my lectures, agreed that the process is very passionate, very strong, really provocative, I am also proud to this point. If, say, ten years of marketing career made some achievements, work hard to accumulate a variety of resources, accelerate development speed, quickly surpassing others, the pursuit of innovation has always been my life principle, on this basis, the passion is the speed of the propeller, in marketing circles, a person without passion, there would be no high morale, there will be no promotion of self development speed, many repetitive little work tends to stifle seek innovative impulses and personality play, as a result, the elimination becomes inevitable. Remember Kodak Group Global Vice President, Ms. Ye ying has so thoughtfully said: "I feel that life is short, if you do not take advantage of their own have the energy and passion, to pursue the things you want to pursue, you might have missed the point. So, if you have a dream, there is a kind of passion, don't let it in your heart, bravely to do an important choice.
Around me, a lot of friends has conducted a frazzled entrepreneurs, to give life. Several years passed, and some business, and some are dying, and more in an innocuous repeat the previous day in, do good, often is innovative, distinctive personality. But do not sounds, but are often picked up the pace with behind the others, I admire the former speed to win, but also sad its latter hesitation numb. A product equal to lead as soon as possible, in addition to the unique location, with the destruction of the aspirations and selling points, as well as a variety of related marketing resources matching, seize market win, there is no speed action and sensitive response, everything is possible. And passion, in many cases, often can ignite our innovative instinct.
"Heart of the size of the stage, regardless of whether they are engaged in marketing or any other way in our pursuit, a person's status often determine the fate of the future and, as such, a product's core strengths relation to future success or failure. Is not it? no weak market, only weak, if not on marketing efforts to establish product opened its own voice, then you can look up, you are far away from the passion, whether speed concept in your head just a mirage?
"Do one thing, I have called themselves do like the Sun so bright. Because I know I'm asking, if this requirement is the Sun, maybe I can get the moon; if I require only is the Moon, I can get the stars; if I require only the stars, I maybe nothing. Where possible, or on its own requires a little better. Know, said this is a personality, so much older, and still so light xianliangli, confident is anywhere.
In full glory and dream marketing era, everything step by step, going from the pending compliance can only be devoid of self, a passion, we won't back down, is rich in energy, speed, we would rise in innovation. This both business-to-product is the same.
Yufei, ten outstanding marketing people in China, the Chinese health-care industry top ten managers, world planners Association (WSU), zhongguobaojianxiehui healthcare Sub-Council, Ministry of labour of China's first marketing skills contest health products industry competition Expert Committee member, Chinese medicine health care Marketing Expert Committee Vice Chairman, national medicines and health products industry renowned marketing real experts. Ten years of medicines and health products marketing career services across multiple brands. Now the lange zhiyang marketing consulting Chief Counsel. Professional commitment to medicines and health products business in marketing, product planning and marketing services.
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