From the editor of the magazine published in 2006, the China's most valued moderator on top 30 August officially unveiled from CCTV, Phoenix TV, Hunan TV and Oriental TV's 10 most brand value TV presenters list. Li, Wang and douwentao 5 billion respectively, 3.4 billion and 3.2 sharing of brand value bits. Li continued to champion, wanghan, yuanming and Pang ye first on the list this year.
In 2006 the most brand value host "ranking
2006 China most valuable host "ranking is determined by the world brand laboratory (the World Brand Lab) third exclusive for data acquisition and brand assessment. Last year, Li, Yang LAN and Wang 4.2 billion respectively, 4.0 billion and 3.5 billion yuan of brand value bit sharing. In selected presenters, CCTV, Phoenix TV platform and Sun TV station, respectively, 5-bit, 4 bits, and 1-bit host WINS.
This year the 15 candidates included in the assessment of the bodies of the candidate, they are: Li, Wang, douwentao, Jun Zhu, xugehui, Bai, chenluyu, Shui junyi was exposed, yuanming, Pang Yup, bi Fujian, sabeining, lixiang, dongqing, wanghan. And unlike last year, this year's host of China's most valuable "ranking will be based on group () s" Montale "magazine is published under the name, research institutions or the world brand laboratory. The Mondale "by Nobel Laureate Robert Mundell (Robert Mundell) Professor initiative founded by the famous financial magazine.
The world brand laboratory expert group members and group () Chief Executive Officer Mr. Ding Hessian to reporters, the value of the "media is media brand, the value of television programmes to reflect the main facilitator. Assessment of the presenters of brand value is to advocate for the media industry's brand awareness, emphasizing the value of the leader-type host and team spirit. "In addition to the Li, Wang and douwentao, other selected seven presenters are: chenluyu (3.0 billion), wanghan] [2.4 billion purchase, Gordon] [2.3 xugehui, s Bai yansong] [2.1 billion, Zhu Jun ren] [1.5 billion, yuanming] [1.2 billion purchase and Pang ye] [1.1 billion. From selected gender, male, female, 5 5, visible sex trade in the moderator did not have the advantage to speak of. 10-bit host's overall brand value 25.2 billion.
As the "United States first mouth," Oprah · temperature Alfred (Oprah Winfrey), chaired by the talk shows has been nearly 20 years of steady sitting United States daytime television talk shows on the head to the country. Oprah has its own entertainment group and to its own name as a brand of magazines, film production companies, which in the past year as Oprah brought 2.25 million income. The world brand laboratory (WBL) using an exclusive research and evaluation model BVA brand value, calculated 2006 Oprah · temperature Alfred (Oprah Winfrey) brand value in 14.2 billion u.s. dollars, while the "Forbes Global magnate", she only to $ 1 billion in assets to its 427. Description, Oprah's intangible assets (brand value) has already exceeded her physical assets.
Ding Hessian said, "and Oprah," China's first mouth "Li brand value only $ 5 billion yuan, equivalent to about USD $ 6250, Li's brand value just Oprah 4.4%. Even more frightening is that the revenue of Li at Oprah 2.25 billion revenue of 1. If in the United States, the revenue should Li 990 million, about 2 million RMB. Oprah hosted talk show is one of the world 112 countries and regions in the United States each week to attract 30 million people watched. But 52 Oprah could imagine, 38-year-old "China first mouth" Li in Chinese weekly draw of 50 million viewers and revenue just her one. In China, Li's income is far better than a box lunch for small business owners. ”
Ding Hessian said, "or we do not focus on human values and the brand value. Chinese companies and media agencies, not willing to invest and brand. I remember a few days ago the World Press Institute announces 2005 World daily circulation of 100 top law, the New York Times (The New York Times) circulation only ranked No. 37, but who can deny that the New York Times is the world's largest reported position? "
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