After the Super girl era from follow the trend to follow mad marketing

"Super girl" after the fire, the "Super girls age" more companies join Super girl gold rush, by speaking of commodity moments Super female dominated the television screen …

Almost at the same time, the "Shenzhou 6" into the sky, many companies began to use this class's aerospace Express.

In marketing, Chinese enterprises along "with the wind". Now, this kind of "follow" of intensified, with industry experts, the Chinese enterprises to attract the eye, really have to talk to the point of the "mad"? enterprises that take advantage of hotspot event marketing?

From the "follow" the talk "mad"

It is understood that the 2003 Shenzhou liftoff time partners only mengniu dairy, farmer Springs, Shenzhen flying yada, Hong Kong-search's textile, China life insurance company five sponsors, this year's Shenzhou-sponsor more than doubled, reaching 13, kelon group, Sinopec great wall lubricants, Pickwick sports shoes, Guangdong Fenglv aluminum, Guangdong great impression group, a new era of health group in Beijing, Fujian Fujian Jinjiang Fuyuan yake, food have joined the army of God six enterprises.

There is no doubt that business-to-six "God" of the sought after not only come from the public's concern for the aerospace industry, two years ago, the Shenzhou launch the for mengniu "sky" huge propaganda effect, but also attract numerous enterprises to join. 16 October 2003, Shenzhou in Inner Mongolia steppes safe landing, and on this flight event mengniu TV advertising, outdoor advertising on the same day at 10 a.m. in the major cities in the implementation of the "successful docking".

"With the wind" is almost a Chinese business circle of a proper noun, almost anyone can attract the eye, profit events are inevitable "with the wind".

A "ripple" succeeded, countless home "campaign" banner of beverages, which occurred in the past few years, so that consumers can really impressed by the addition of the "ripple" also has several brands?

"Before it can be said is that the ' follow ', but now more like a ' with mad '. "Famous marketing expert Huang Wei Jiang used this tongue-in-cheek tone that describes the current enterprise market behavior.