Not one of p and L'Oreal, in a battle, "beautiful" is inevitable. From the current development situation, if you take the correct strategy for L'Oreal, is likely to become a comprehensive over p Chinese cosmetics market leader.
Past 2004, L'Oreal China market sales growth-doubling, and p in the past two years, sales growth in China only reached 30%. L'Oreal's triple jump, so I used the "gap" is out ...
23 February 2005, the annual report published in L'Oreal grand celebration of the same day, President Robert Baojieda Chinese Fei macro but will "disappear". 3 month of spring hidden "poised to" two major cosmetics giant battle for China's market has become water and fire.
Note: global sales, the Fortune ranking is 2002-2003, China sales by means of the year 2004.
L'Oreal provocation
As a daily chemical industry powerhouse, Procter and Gamble's cleaning supplies market is already very mature, it is difficult to have a large increase in space, p the tentacles into a highly profitable cosmetics. After three years of trial and error, we tasted the sweet taste of the 120 million euros in sales in the direct forcing L'Oreal global sales of 140 billion euros. While the Procter and Gamble in Chinese market, the proportion of cosmetics had risen to more than half. Thus, "" we mentioned the beautycompany p global strategic perspective. But L'Oreal Paris nor ordinary, two strong sharp for hegemony.
The Chinese market is huge market potential for the Procter and Gamble and L'Oreal has been eyeing. Are not people of Procter and Gamble and L'Oreal in China, a "beautiful" bitter war is inevitable, but the beginning of 2004 Paul L'Oreal China President cover binding thumb from grabbed her, which crosses a practice, but also let cost killer — p boss Luo Fei macro to the fire.
In early 2004, the Procter and Gamble has five major cosmetic companies in the world and one of the Coti (formerly Yue-Sai's parent company) has reached, on the occasion of the forthcoming signing of the contract, L'Oreal transverse plug in, had signed a purchase agreement, the right to post a message in L'Oreal, even her vest which Department, General Manager, who is not established, it is always prudent L'Oreal, dealing a brief glimpse into some of the rush, so many people in the industry, and even the L'Oreal staff is amazed to hear the news. Community for Procter's efficiency and work style strongly criticized, Procter was extremely embarrassing situation. More importantly, L'Oreal, by virtue of this service, the first complete layout of Chinese industry, to produce a great threat to the Procter and gamble.
Facts have proved that this acquisition performance for L'Oreal has doubled since 2004 set a contribution.
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