【 World marketing review-news 】 Xinhua news agency offices, China's largest mobile operators, today its King of glory status has been unprecedented. Today, with little coding on their marketing strategy of a stock.
Advantage
1. from the core product (product itself "quality") for analysis, network coverage and call quality, mobile than Unicom and PHS better call quality and network coverage; from tangible products and extend the product perspective, Mobile Terminal Services performance more competitive, the tangibility of intangible services, customer self-service, improve service quality and service satisfaction. As an additional automatic telephone queries and printers, and convenient payment and query channel (you can use its cooperation network, such as banks, post office savings outlets, online, cooperation of terminal business Hall, etc.), the sight of the Terminal for the customer experience, and so on. At the same time in product innovation, such as to introduce mobile Monternet, structures and end user communication platform; use text messaging and ringtones for customized ads, etc., through product and service innovation to drive the market, meet the needs of customers and guide.
2. China Mobile in brand strategy is based on target customer groups of different positioning of implementing individual brand strategy, China Mobile has done a good brand planning, has formed a "global" and "China", "m-zone" three nationally consistent leading product brand that covers high-end users, liquidity and strong user and have great potential for earnings potential in high-end users; in addition there is a lot for the regional market and launch of temporary brand. If the "m-zone", mainly lead youth fashion trends.
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