One Liu Chi in China's history a as emperor, he was born in said: "the foundation of agriculture, the world also, gold riches, hunger is not food, cold not clothing ... The order of the County, I plant trees to Nong sang, clothing and food available. "As a long history of agricultural Empire, China attaches great importance to the agricultural history of the Emperor no shortage, but like one think so rather than grains of gold riches of the Emperor, after all, with sesame seeds.
We know that the West is in hard times of extreme poverty, the Government's top priority is to solve the problem of food and clothing, ordinary people in a historical context, gold riches of nature will lose value. However, this also from the other side of the presents problems: "hunger is not food, cold not clothing" gold riches, the value of it? in a sense, the value of gold riches may lie in their rare, because rare, most people are hard to get, and for those who are part of, you can be yourself different from ordinary people, can be used as a symbol of success and a great spirit. As for their maintenance and context of the economic sense of the value, you should already be derived — — any collection may have value and functionality. That is, in addition to the specific needs such as food and clothing, people have a higher level of need; these requirements, not can be simply divided into spiritual needs or vanity. And for businesses, is the product in addition to its own function, the value of a huge open space; specifically to noble products, it is people's vanity as it provides a huge market. However, not all products are capable of becoming a noble product.
Reputation
Noble products should be the primary factor. A the ancients said, when the big guanfa a fortune but not back to my hometown, like wearing expensive clothes in the night walk, nobody knows you are rich or beggar — back to our topic, you spent a lot of money to buy a noble product but not expensive raw materials, thought you were from stands on scouring, that has no meaning "noble". Therefore, as a noble products, first of all you have to have a very high reputation. Such as Rolex, you wear a wrist bright, they'll be on your place of worship, the feel of course is a shuangzi.
Do not believe in words to some shop spend 20 blocks of buying a Kana table wear a try, they advertise to you sit up and let you get, and when the expert read the direct head Let Hello ratio fell into the hole in the ice. Good reputation is derived from two parts: one is enough. Noble product publicity and some popular product publicity is essentially different, is the General mass of promotional products to sell, even in product sales after a one-time marketing immediately disappeared. However, noble product publicity must continue after the sale, because the user purchased in addition to the product, including product name, validity period within businesses must maintain through advocacy to product name. If you sell in the future will no longer promote even put the remaining few years a big cut processing, then you will not be noble products, even if it is called a Rolex, we can only sell 20 blocks. Another aspect is easy to identify. Reputation is the value of the assertion by the surrounding people to reflect, if we are not so easily identified, reputation does not exist. Therefore, the noble products tend to quality, materials, shapes, colors, and so has an obvious feature, known as an "aristocracy", thereby becoming the owner of the source of the "pride".
Method
A detailed study, we will also discover that noble products in production, sales and services has its special, leather not blowing, aristocratic not anyone can practice. We said that gold riches of value may be rare, it is the rule for noble products also applies, however, rare noble products generally is artificial: non-cannot and are not as well. Rolex may have to earth person per person wearing a watch's production potential, but if full street are Rolex, it is not a noble product but rather a general product.
For businesses, it must not be forgotten that the Lord will always only a tiny minority; this is not only concerned with purchasing power, and psychology meet relevant — in the world, who doesn't want to be number one? in order to maintain the rare, in addition to control the quantity of the product, there are some rare or even obsolete manufacturing methods, which compare the typical is the so-called handmade. World Dingjiche Rolls Royce, often boast of its many parts are hand-play system. In fact, from the perspective of product quality, modern automated production than manual to reliable, but is there any way to, the people that call culture. In sales and service, noble products are often used in some special way. Lycra is the world's leading camera manufacturers, it's a digital camera, 300 m pixel level, put a lens equivalent to 35mm-105mm, the specifications of digital cameras is currently widespread in 2000, but because it is Lycra, were sold to 8000. Sell such high prices for the following reasons: limit output, is the world only a few lucky ones do have; you can carve your name on the aluminum alloy airframe; first year come what damage, even if the user's own damage caused by improper use, manufacturers also offer free replacement, a year later is a regular service. The nobility is not easy to do?
Brand
As a noble product's core, is the embodiment of the noble products, consumers buy noble nature of the product is purchased brand, noble products the psychological needs, show off function, and so on are embodied by its brand and the brand itself is evolving through long-term accumulation, it goes without saying. In a sense, the aristocratic product brand is shared by consumers and manufacturers, maintenance of consumers spent more than ten times the normal product purchased, received, a thousand times, 000 times the price to buy noble products, to a large extent on its brand investment, maintain the brand's reputation for purchase of noble product added value. Noble products manufacturers to recognise this, normally never do
Directions for making noble brand popularity. Like the exact same digital cameras, such as the recently launched a 500 mega pixel-level, if called Panasonic DMC-LC1, as long as more than 8000; if called Lycra Digilux2, 13000 multiple blocks. This is the brand of difference — you want to know what Panasonic is international brands, but after all, is not enough "aristocracy".The new concept
Famous watches critics had Shi Xin said that men can get to show off the wealth, there are three things: a House, car and watch. But the House and cannot walk around with; cars can park in the parking lot. But watch show, anytime and grade of their wealth. This is really the case? even in traditional times, this conclusion is not unique. Women writers of chili in her one of the representatives of "the coming and going, ties, belts, shoes, called" man three treasures ", is the embodiment of men style, charm, proclaimed man show of success and wealth of three props. We are in real life in contact with the "wealthy" men are more impressive is they pay more attention to the car and clothes, watches maybe very old-fashioned. Of course, one of the characteristics of the nobility is outdated and old-fashioned. But this is not deprived of new products and new generation of consumers ' rights "noble", on the contrary, vendors should note the fact that the new generation of barons are formed. For a new generation of consumers, their cell phones and other digital products rely on far greater reliance on watch; without money, mobile phones have been able to show off your personality. Although there are no manufacturers developed enough to show off the wealth of the mobile and form the corresponding brand, but the high-end mobile phone already exists, it is a large colour screen PDA phone. With integrated PC, mobile phone TV features comprehensive breakthrough mobile "aristocrats" just around the corner. At that time, give it a magnesium alloy casing, a sufficiently noble brand, an astronomical price, it immediately became the dream of all men.
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