From a marketing perspective campus recruitment

In the planned economy, the number of college students generally less talent flow is not large, the employer has introduced almost all through the campus recruiting talent; in market economy of today, the rapid increase in the number of University students, plus frequent talent flow, the talent market, have work experience students everywhere, the enterprise talent often from a pragmatic point of view more inclined to recruitment by society. This is a normal trend, the essential needs of the enterprise is to introduce the "people of wealth", generally speaking, the graduate students ' need for about two years to adapt to the community, in the eyes of the enterprise, has just introduced students just "talent", after two years of training and adaptation, students can become a "talent", and "talent" to "person Choi" change you need a longer time period. Because of this, the "college education, two years related work experience" while many employer's selection criteria.

Nevertheless, the campus is still popular, ABB, Siemens, Schneider Electric, international electrical giants in China, domestic xuji electric, Huawei Technologies, electrical, and other enterprise shunte's rapid development, almost every year, large-scale campus tour event and what is more, in order to recruit 1 vacancies, has traveled nationally 48 universities, fancy wrappings called, "excellent enterprise with first-class talent", to carefully selected. That is the case? recruitment is not fake, but important, than the recruitment of greater significance is propaganda, is marketing, is building momentum, is darker looking for business, are some of the enterprise "big marketing" strategy of concrete action.

Not long ago, a razor companies entering the Chinese market one of the outreach programme is "roving national college recruiting talents and complimentary razor", which in the industry for the family, is a case of successful marketing. "Campus" flag, the employer will be welcomed by school, because the student is in school, in the present situation of oversupply, there is no market for the school founder worry; the company from a marketing perspective, today's students are tomorrow's successful people, is razor, potential target customers has reached a "promotion" purposes.

Youcijibi, some electrical equipment manufacturing enterprise "big marketing" strategy, to colleges and universities, especially power class College Tour recruitment marketing significance is not difficult to imagine.

First, electricity has the advantage of scientific research in University classes. Their research is mainly focused on the electricity system, it is learned that the North some famous power University 2004 annual research funding up to 1.22 billion, in 2005 the research budget is a straight up, but similar power class universities throughout the country there are nearly 20, their scientific research funds be used for electric power system related fields of study, is a very substantial investment, research results, of course, also got achievement, if these scientific research achievements into electrical equipment manufacturing enterprise productivity and its benefits will be immeasurable.

Secondly, power class College has a market advantage. Power class graduates of College in the early years, today mostly working in electric power systems and units of important positions, regardless of power plant, power, or electric power Design Institute, and even power-management sector, are electrical equipment manufacturing enterprise of target customers. Moreover, all kinds of "majestic" power system in the power classes held at the University constantly, such as "× × province electric material procurement training course" and "× × power Group Director (Manager), senior executive training course", etc, if electrical equipment manufacturing enterprises have the opportunity to connect with these training sessions, the marriage on enterprise development relationship marketing. Because of resource-rich power class, if colleges and universities to colleges and universities for the hub to alumni network, it is possible to form electrical equipment manufacturing enterprise core competitive power market, like the "Wenzhou sales network is the Wenzhou enterprises marketing success of one of the" core competitiveness.

Third, has the talent of University power class. In the power classes there are three kinds of talent in universities, technology, experts, professors of academic leaders, can be used as a new product research and development of important partners, it is understood that, in the University there are many achievements in scientific research, patent technology talent useless; the second is wide with wings of the teacher, they are in power system rich in resources, can be used as electrical equipment manufacturing enterprise vendors, it is said that early some-run factory commissioned the teacher do business, just a phone call will be contributed to the transaction, because the customer is their students; and third, graduates, they are not only the needs of enterprise development for the introduction of reserve forces, more graduates will be assigned to the electric power system, electrical equipment manufacturing enterprise of the future target audiences, in College to promote corporate culture more conducive to a future upgrade of the enterprise brand value.

In addition, the enterprise entered through a massive, take the Campus lectures, seminars, POP, and even local news media contacts and other forms of publicity, to expand the brand awareness, improve brand, brand values not no good, and this way relative to mere advertising, is very "expensive".

To sum up, the company passed into the College circuit recruitment can reach more of the marketing objectives: to disseminate corporate culture, enhance the brand value; find market opportunities, explore partnership opportunities; the road to excellence in recruitment, and talent ... To marketing perspective campus recruitment, maybe today enterprises in attention to practical talents, a strong bias towards social recruitment, still Grand launch campus tour the real reason for recruitment.

Wang Yan song, male, economists, engineers, engineering degree, MBA, has been in the electrical equipment manufacturing enterprise engaged in marketing, sales, administration, management, planning, etc., Wenzhou model and southern mode, the Pearl River Delta, Yangtze River Delta economic, electrical industry market research, there is now a large electrical Group Marketing Manager. Welcome to interested friends together to share and explore. E-mail: wrs-ok@163.com, wrsok@sohu.com