Time-consuming for eight years, the Haier Group and East Hongye animation clique jointly invest five million Chinese-made up of cartoon — 212 set "HB" held a Grand seal microscopic ceremony. At the same time, the film also signed in the Mickey Mouse's hometown – United States television broadcasting agreement, adapted our animation market introduction only passive.
Born in objection to
Businesses invest in improving their own image taken cartoon has a successful precedent. The 1960s, the Casio company investment shooting Hero Boy "had swept Japan, later also in the United States NBC television. In 1983, the Hero Boy, "" caused a sensation in China exhibition, do patch advertising of Casio's electronic products has rapidly moved into the Chinese market.
Haier Group investment shooting the HB and the Casio company film Hero Boy, "" there are many similarities, the difference is that the HB and Haier Group more closely integrated, commercial marks more obvious.
HB is Haier brand image (cartoon). Haier CEO Zhang ruimin, Haier has placed great emphasis on extending the corporate culture has always wanted to own the enterprise image investment in all ages of cartoon art market. Starting from the early 1980s, he twice tried to Shanghai and Taiwan respectively delegates of animation production companies, but these two firms making animated story and shooting a efficiency are not ideal, Haier CEO Zhang ruimin once abandoned the film animation.
Haier Group and Oriental red hand some fortuity. Fortunately both took hold of this opportunity, otherwise the Haier Group-use animated extends enterprise culture programme after the failure of the two may be quietly dropped.
Oriental red leaves from the early 1990s, in cooperation with Haier to Haier making commercials. Later East Hongye use purchased from abroad a few computers paint machine for Haier brand image – HB heavily advertising cartoons produced and broadcast on CCTV. Eastern red-produced animated effects that Zhang ruimin, Haier Group is pleased to invest in the animated film market ideas sprouting again. Beijing East Hongye Meng golden bough, Chairman, told reporters that the filming of the HB "up to 8 years is also encountered setbacks, co-operation have also had difficulties, but he persevered, 200 sets of animation giant system to come out.
Position and earnings segmentation
Ms. Meng golden bough is the production of the HB core. She told reporters, "HB" success thanks to its contents and subject matter. Beginning of cooperation between the two sides, Haier CEO Zhang ruimin didn't give the East Hongye too many restrictions, only stress the HB as Haier Group's corporate image, appeared in a positive image.
Meng Jin Zhi said, when planning the HB on both his brains. Haier Group called shoot film, to give HB II people establish a positive image. HB-charactor a Board, but to do some of the more prudent, therefore, not suitable for some farce. When the styling position, also deliberately positioned in the international market.
Eastern red-gave several programmes and discussion, the last of Haier is positioning the core knowledge. The Haier brothers on location to the entertainment with some friends of nature's mysteries of the tip, this is a very important reason why children and adolescents welcome.
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