Sunday, December 12, 2010

How to find new customers is the sales success of the first gateway

How to have good sales new customers this road, the maximum speed of win customer recognition and trust?

Step one: Learn how to close the distance with customers

Sales on a daily basis to deal with different customers, salespeople only dealt with the relationship between the customer, have the opportunity to pitch your product, the customer may accept your product. As a newcomer to the business, the first thing to learn how to continuously develop our EQ, narrowing the distance with customers.

First business newbie to do a self-confident person. In my own mind nothing is impossible, never doubt their own company, never doubt that company's products, never doubt their abilities, believe in yourself will be able to conquer the customer, the customer must be in a new light on you. When encountering the customer initially of once or twice to get out or not enthusiastic attitude, novice to understand the heart: this is just a customer yet, or do not completely understand you before an instinctive reaction, no big deal. Never once or twice to get out of the customer or not enthusiasm suspect you can go here. If you have this idea, the results must be in the customers here.

Second business newbie to do an active person. The sky is not pie, business newbie's destiny in their own hands. Customer regardless of mining you, you can take the initiative to promote themselves, concerned about his people and his surrounding, your sincere actions to infection he and his family, where every visit to him or his family to take a little gift, etc.; the customer does not tell you of market situation, you can take the initiative to ask the customer a number of cases; the reality of the market, you can take the initiative themselves to a cable customer market, go to understand market conditions; the customer does not have to tell you he's basic information, you can proactively through other indirect means to understand.

Once again a new hand to do business can suffer. Many customers are not authorized fresh from school for beginners, in large part because of suspected business Newbie can't endure hardship. Business newbie without enduring spirit, is not possible to obtain the authorization of the customer. Because doing sales, business newbie relatively little experience, not too many networks do not have a lot of old, but the food is better than other people visiting customers longer than others to visit customers more than others to visit customers more frequently, that is, and eat more than others. Only in this way, you can improve the performance of the individual, the individual's ability to increase sales, will it be possible to obtain customer approval.

Then business newbie to do a trusted person. Business newbie in addition to self-confidence, initiative and hard work is not enough, you also have to become a worthy of the trust of customers. Business newbie should comply strictly with the manufacturers of professional standards and operating systems, the firm does not do anything harmful customers and manufacturers, public and private interests. At the same time, business with honesty, a novice cannot do not promise, promise things firmly. The only way to make customers rely on you, will it be possible to obtain the customer's support and cooperation.

Last business newbie do an inquisitive person. A novice to get into the habit is business "ask". Business newbie neither formation "he knows all, customers do not understand, the customer is not as good as your own" and not worth it to ask, do not have the "ask many, afraid to laugh at yourself stupid" customers and afraid to ask. Second, business newbie to acquire the "listen". Listen, can make you smarter, more energy influenced by each other respect.

Step 2: starting from simple so customers don't look down

Many have just graduated from school of business at the job, at the market, just like most of the major management area, want to make more a lot of good sales performance. Business have these ideas is a novice is a good thing. Because of the social experience, expertise, sales skills, and other factors, a novice to separate the business operation and administration of a county or city level market even larger regional markets, it is very difficult. Business newbie just took over the business, only starting from a simple, easy to do, do not let the score out, look down on you the customer.

1, from the smallest unit of the regional market. New to begin managing the business areas should not be too large, each industry, each manufacturer has its own minimum regional markets unit, such as FMCG's smallest regional market unit could be a street, a community, feed product minimum area market is a village, a village, business newbie can choose from the manufacturers minimum unit of the regional market. Select from the smallest unit of the regional market, the growth of the business of novice and performance enhancement. A management zone, business newbie marketing and market management objectives and ideas clearer, know what should do, should do; and on the management of regional small, relatively easier operation, the operation is successful opportunities to bigger; 3 facilitate business newbie confidence.

2, from the simplest and most basic task begins. Sales work is a complex and challenging work, activities include regional market research, competitor analysis, market development plans, customer credit, customer development, customer management and maintenance, terminal network building, Terminal tally and promotions, product complaint handling, and so on. Development and management of objects are also a lot, there are level merchants, secondary wholesalers, retailers, consumers, etc. While business newbie to perform each of the sales activities in place, each level of client development and management of good, really difficult. Business newbie can help from visiting retail stores, and discount retail store tally, basic, an accumulation of product knowledge and sales skills development to develop retail store, the second instalment, the two prove to customer, you are the greatest. Only in this way, it is possible to achieve recognition and trust of customers, and ultimately achieve the ability to control and manage the customers and the whole purpose of the regional market.

Step three: common sales with customers, use performance to win customers fully trust

By man, the closer the distance with customers. Starting from the simple, the customer will not look down on you. But do sales, the end result is the sales performance, is the continued growth of sales volume and market share

For continuous improvement. Next, the novice should also be in-depth business, customer passion fully mobilized, and common development and management of the market, to obtain good market performance, and ultimately to become customer partnership, so that customers feel forever without you.

1, helping customers to research, market analysis and planning. Business newbie through comprehensive market research and data analysis, assess customer opportunities, threats, strengths and weaknesses, and develop customer now and future market development plan, including management orientation, development area, network layout and choose standard, business positioning and strategy, pricing strategy, promotion policy, etc.;

2, and common development and cultivation of dots. Business customer personally or a novice to mobilize its salesman together to market a line, according to the customer's planning and development, search, identify, develop and nurture new outlets, continually growing customer's distribution network

3, and common management market. Business newbie help customer management market, including regional market channel conflict control, price maintenance and control, the following line dot management, competitive strategy of development and adjustment, etc.;

4. help customers increase the level of management. In addition to the operational business newbie help customers upgrade to become a customer of the business management consultancy, training, on-site guidance, communication, help, and other means to help customers improve their financial management, sales management, human resources management.

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