Keywords: China marketing 30 years brilliant footprint 30 years marketing experience too many events and twists its background is a great social change and development path gradually from the economic area extended to the social field, the company expanded to various types of social organizations, commodity market expansion to factor market expansion by tangible products, to intangible products, from domestic market expansion into international markets, and ultimately from closed to open. Sprout and rejuvenation from 1978 to 1989, 12 years, China's economic market is essentially the original planned economic system pattern, planned economy still dominate, the market is just beginning. In Zhejiang Kindle international business consulting company, holes in the propagation of memories, this period people's income increases, changes in the structure of consumption, the market was blind investment, causing the last century, the late 80 's growing inflation. Commodity shortages still haunt the Chinese market. Parents are aware, at that time, the goods on the market is small, everything is in short supply, pay-and Queuing, called "the Emperor's daughter had married". "At that time, the vast majority of enterprises in China has yet to fully get rid of the planned economy system of habitual ways of thinking, is still a production-oriented, and lack of strategic development vision, ignore consumer market research, product and new technology research and development continues the old system of a set of practices. "Shanghai bi more management consulting company General Manager Joe Yuansheng said. In this context, production concepts, resulting in increased commodity supply, meet the people's life and production needs, becoming the State, enterprises and consumers in the common pursuit. In the mid-1980s, shortage economy has been effectively mitigated, in order to win the market, win consumers, businesses had to change the past only grab production does not engage in direct marketing, and market linkages, own "find", under m to find way out of the pot. Then sell the concept emerged, a salesman "fly". "With the emergence of marketing concepts and gradually domestic business arena, enterprises are beginning to realize the importance of product sales skills, public relations people reproach sound gradually. "Kung-said.
In 1988, as a result of people's fear of inflation, leading the "buying wind has swept the nation." Experienced in 1988, the Shanghai people buying wind Xu recalled: "at the time of buying mainly from the ' big three ' (TV, washing machine, refrigerator), and then spread to a wide range of industries, all products, regardless of whether that bought again, hindsight is more terrible than the virus is blind faith. "The wind blew, we experienced after the 1989 relative busts out beer became the" wine ", with the exception of beer, a lot of merchandise sales, inventory backlog dropped significantly. "At this point, people began to realize the" customer is God ", this slogan, marks the modern marketing concept appeared in China. "Kung-said. To this end, Joe Yuansheng said: "the enterprise competition consciousness and sense of empowerment, making it the oldest simple marketing ideas towards market-oriented concept, to promote the early formation of marketing concepts. "At the same time, as the domestic consumer market restructuring, as well as Western introduction of the concept of advanced advertising, domestic advertising industry started to be restored and development that some customers interest in product advertising, such as Shanghai feiyue TV advocacy of" leap "spirit is" all for the sake of users say that "this is a Chinese enterprise management concept of a great progress, but also heralds the start of marketing in China has entered a new phase. Restlessness and exploration between 1990 and 1995, the domestic consumer market started from a seller's market gradually to a buyer's market transformation process, and then the perceptual and impulsive consumption behavior corresponds to the period of Chinese enterprises on marketing of non-rational. After 1990, Miss TV sitcoms: public relations, public relations this door in the West has been popular for decades was the introduction of management science, from South China to the North rise the "heat" of public relations. Kung ren said, although many companies began to pay attention to advertising and public relations, however one-sided use advertising, CIS (Corporate Identity System, corporate image recognition system), personnel, marketing, public relations cannot be included in the marketing of integrated communication, rather than in isolation as a promotional tool for the occasion, some even borrow PR deceit in the name of, not paying attention to the organic variety of marketing and sales channel integration, enterprise culture and the construction of the "infrastructure". This period saw the birth of a group of enterprises, such as love more VCD, the Sun God at that time, although oral, was miraculously rapid growth, but mostly in the Pan, he didn't last long. At that time, there are also some enterprises such as Haier, Lenovo, TCL, Huawei, lucky, with its futuristic look cool with its operating practices, unknown to engaged in arduous marketing and management of infrastructure, and access to a sustained and rapid development, has become the pride of the Chinese business community.
After 1990, with the "quality, variety, benefit," and "quality miles" activities, domestic enterprise quality management consciousness increased quality competition begins on the marketing stage. "But China is the factory manager of entrepreneurs, most of them only know grab products quality, slightly better known and product innovation. Why are some enterprises is not very long, because they are concerned about the quality of products, on product innovation, product, service, reputation, brand, service, personnel psychology motivation in the blind spot. The growth of small and medium-sized enterprises in China, mostly due to the necessity of opportunism, not much. Opportunistic managers of key competence is to hold the opportunity to seize the opportunity to consolidate resources was developed. Such enterprises is often manifested in a variety of business groups, business content, demonstrated at first confused what to make money on what market mentality. "Black Forest brand consultancy President Zheng Xin-an analysis of the road. At the same time to the United States as representatives of Western new concepts, new ideas constantly pouring into China. Aetna and Shanghai Jiao Tong University School of management, Dean, Professor Wang Fang said: "in the 1990s
Dynasty, green marketing, network marketing, relationship marketing, power marketing, advanced marketing, marketing term upsurge. "The further opening of the expansion of foreign investment in China, not only to accelerate and expand China market marketing experiment stage rhythm and scope. It is understood that this period of foreign capital investment ranges from coastal infiltration to the Mainland, diversified investment structures, products from household electrical appliances, cosmetics, medicines, to instant noodles, from fast food, beer to cars and planes, overseas well-known consumer brands, franchising as a sole or joint ventures have entered the China market.
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