An interview with the Chairman of the Board of Directors focus media Jiangnan spring GE: as SMS advertising is the main focus of wireless profits, this event will give for focus wireless devastating impact?
Jiangnan spring: I am happy to see it as a good thing, after all, the focus now is still relatively small scale wireless. Wireless advertising this emerging business, Nokia, Vodafone, electricity passes are very promising, focus as a local brand also in consideration and exploration. The exposure we departed from the track, the interest to reality, go straight on the focus of a negative impact on the brand, also worthy of our reflection on the management level. Now returned to the place, from the perspective of economic loss and the group is negligible. However, in the short term this may focus wireless business formation, but this is the only way. There is a virus must be scraping the bone healing, our wireless advertising this cause is still very confident.
GE: this time the event was due mainly to the management of negligence?
Jiangnan spring: we concentrate on building TV, wireless advertising only account for 6% of the Group business, always belongs to the marginalization of the business. We are from the next 5 years, 10 years perspective wireless advertising — cell phone coverage, have a one-to-one interaction, there are good prospects. But at present time, the development of wireless advertising environment yet. We simply good location, and not really spend a lot of effort. I am more concerned about the future of wireless advertising.
GE: focus wireless listing plan be stranded?
Jiangnan spring: I've been thinking about plans to focus the wireless market, but currently does not have a clear timetable. This from happening, we observed many wireless advertising. mode The most important issue is finding mainstream, health, generally acceptable mode.
GE: industry's famed focus predecessor jinkaiwei diangao is a mass-messaging company, the original focus of acquisitions now it is a mistake?
Jiangnan spring: acquisition is a complete eye jinkaiwei on development of wireless advertising, whether it is based on Bluetooth, WAP, IM's and wireless interactive marketing. Their management team understands the entire mobile phone ads are quite comprehensive. As for the short message service, we think it is the Member informed mode, determine the permission-based marketing is a huge advertising market demand and, therefore, this mode is also feasible. Focus wireless CEO usually is strategy, management of the business is not very great. Although the main problems in implementing level, I still had on him. Now I have to do is the mechanism, as well as personnel and associated personnel dismissed.
GE: focus wireless demonstration effect will give the industry what consequences?
Jiangnan spring: this depends on the mobile advertising company, and the interaction between advertisers. Mobile advertising self-regulation skills, market demand will not be weakened, advertisers will-discipline. SMS advertisements must be established on the basis of the license — relative to junk SMS advertising profits, the focus of interest of the greater whole brand, not a conflict of interest and the public. However, for those who take this as a living tool company, would form an effective self-regulatory? we met, it was proposed to focus the exit, small companies flocked to forming forces immediately. This we cannot interfere, also depends on the strengthening of the social supervision.
GE: after this event, your own wireless advertising prospects?
Jiangnan spring: Wireless advertising is now in the bottleneck in Japan WAP is the mainstream model, but in China also failed to realize WAP. So the industrial chain requires some time, every link needs to be prepared, including operators of mobile access speed, mobile devices ' capabilities, advertisers for mobile advertising acceptability of education, as well as advertising company for the design of mobile advertising model. I'm looking forward to WAP market, the future imagined space is relatively large. Addition of new models of innovation, such as the iPhone has given us a great source of inspiration.
GE: your personal reflection?
Jiangnan spring: focus development too quickly, the front is too long, its strength is not enough. Some time ago I resigned as CEO, is the feeling that even I every day from 8 a.m. till 2 a.m., nor will it be available in all global. The current focus of the business across the four areas, digital outdoor will have five or six business lines, easy to overlook some of the business. For example, some acquisitions I have not personally oversee operations, the process of being acquired or lack of rigorous audits. This I have a feeling, so please Tan-Chi was appointed CEO. So I can put 50%-70% of the energy available, making the acquisition of consolidation, a solid future and business model development.
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