Keywords: College job interview marketing business has five marketing professional students apply to Guangdong a lingerie company, the company formally pre-joining the salesman has such a test: the company's brand bra to boys in school, and in the provision of certain sales tasks.
First salesman, quietly visited several familiar small brother, was turned down. Later, whimsical, own pocket and bought 10 bras.
The second salesman, visited many boys dormitory, and one asked not to buy a bra that his behavior was a lot of guys denounced as "crazy! metamorphosis!", but he still insist every day, and finally moved one is reading the marketing guys, for alumni job difficult sympathy pay to buy a bra.
Third sales, over a few set of marketing programme, a final decision on the development of some small brother become sales representatives to sell products of female students. Despite the small brother were very hard, but only sold 30 BRA, but most of them are sold to his girlfriend.
The fourth salesman, Alma found the original class, say to the next session of the students and carry out a marketing practice of communication activities. He stressed that the little brother of small girl interaction and exchanges can broaden students ' horizons, then he would also like to take a vivid marketing case, selling model in the field. Class teacher think reasonable, default and supported this little activity. Due to prior arrangements for a couple of "Insider" in some iron man's enthusiastic, and finally touched a lot of little brother for small girl, they fretted, everyone bought a purse. At present a total of 80 people, of which 5 are "own people", so that the salesman has sold 75 bras.
Fifth salesman, after full analysis, Alma found quite commercial awareness Institute Director to give students practice to increase work, launched under the guise of a quite sensational effects of activities: "can you sell the BRA boys? — and in the face of the employment situation, an international brand marketing experts practical training seminars!"
Active content is:
Employ an international brand marketing manager to school marketing practice seminars, each school can be on a voluntary basis, since the training venue restrictions that each participant pay the $ 60 fee for active organizations. At the same time, as a training lecture last session — a very challenging combat exercises: that is, each participant is responsible for a week to sell 2 bra boys (no charge) to sell income as a compensation for the purchase of tickets. Activities will also be held in our summary of communication activities.
Due to the serious employment forms, for such a set theory, skills and social practice in one of the innovative project of the Institute and Director of the tent where the class has aroused strong repercussions. Subsequent statistics on the activities of a total of 600 people participated in a total of selling over 1000 bra. Corporate Marketing Manager also attaches great importance to the company image of PR event, the person doing the exciting lectures, participate in the activities of the students felt very satisfied!
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