Keywords: marketing people institutionalized innovation policy innovation is the key to success, what is innovation? it intent has three meanings, one of the updates. Second, to create something new. Third, the change. Then on the innovation we have many understand that other people have said that innovation, do others haven't done a thing called innovation, want others didn't want something called innovation.
Since the times call for creative, then "acorns", thinking of innovation can be the most basic and the most difficult of innovation, there is a good slogan says: "the thought of how far we can go," and "not impossible that only unexpected", explains the importance of thinking innovation, as well as all platform for innovation.
When it comes to innovative thinking, here I talk about the last few years several on the practice of marketing of the human body, put it together to sum up, look for our marketing activities be inspiring.
First, look at the first stage appearance: pretty woman marry on
"Pretty woman to marry" is used in the reform of State-owned enterprises, to the effect that the State-owned economy not good, the State economy to retreat, sold to private, and should be "pretty woman" first married, who also is the consumption of married not out. Now I give it the extension, used in the marketing of human thinking innovation, that means doing some marketing behavior before you put the most favourable conditions and factors defined, and the effective integration of resources, as well as pick up my wife, in the absence of substantive contacts previously, only the first appearance by watching it, to determine who is beautiful, who is most likely closer to your expectations, this process is in fact the market early in the prepare phase. War clouds: "divide and conquer" centrally advantage, that is not in the situation of the parties bright, first advantage together, letting you some way, I just play along, only to seize the initiative, will it be possible to win the war. In marketing warfare, thinking way out decision, the pattern of decision outcomes. Innovation is a prerequisite for creative practice, is the premise of creativity. If focus Media Division of the new media audience, Chhnang shampoo for men and women separately, are making people look beautiful, through the "appearance" packaging, attracting consumer insight and footsteps, as the Foundation for the purchase.
Second, look at the thigh stage: Heung Che beauty with
Meet the consumer demand is actually meet consumers ' peeping.
Heung Che beauty, is now with the car show is indispensable to play. The beauty of the thigh pieces one, we can focus on countless eyes and Flash lens, it is actually stimulate the curiosity of peeping desire and, like the movie "the promise of the night:" we can guess what I'm wearing underwear is what color? "was made following siege of soldiers look silly. This is actually the marketing of so-called consumer desire, bluntly, is to stimulate consumers ' desire for "sneak peek", this trick when you really just starting out, in the long-term abstinence, "man to a woman, a woman wants to sneak peek peeping man" psychological tendency be vigorously promoted, then hanging appetite, step by step to be followed by hanging appetite, step by step, last fall into the trap of tenderness, the deal, the product, will change for free and enjoy reading. This is the charm of creative thinking, the same problem, that different people have different thinking, the same thing, different thinking also have different effects. For example, "men and women mix, work not tired" personnel management principles for improving the efficiency of a great help; also for "external monk good training practice from Afar", is to stimulate people's desire to "sneak peek" to achieve maximum effect.
3. look at the colour phase: swimsuit show show
Pick, this ancient Palace vital Royal beauty, modern civilization has been carried forward to the extreme, from being a candidate to be thousands of the elections, the dance from the sleeves to Bikini stylized representation, art once the limit is also not far away from extinction. Modern civilization gave birth to the original impulse: the original "sneak peek" at a large group of beautiful carcass is so cool! and the sneak peek is so easy, does not require any skill and beauty will smile makes you free peeping. This greatly stimulate people's desire for sensory nerves, thus, could not resist a touch of a parent, so opportunities (global brand network) has come, the "touch, 300, 600, both your gift". Promote the economic development of the "fast good broad road," which show, so the more short mini-skirt, economy, the faster the better. Stimulating domestic demand and achieve spiritual and material harvested from the beginning of a new era. Therefore, it is not difficult to see that creative thinking it is relative to the traditional thinking, creative thinking is there for everyone. Just ordinary people is the traditional thinking, the conventional thinking leading creativity, so it will play out.
4. product skin stage: human behavior feast
Confucius: the desire for sex. Beauty and gastronomy are the two most of life's most important pursuit, the ancients said: fish and bear paw is not at the same time, we ordinary people, was one of the content, however, the marketing people would not bow to the desire, to meet a group of culture, taste, eat delicious also not what consumers demand, timely launch of the "human beauty feast" dinner service, gourmet, and bathed in beautiful spring zhaxie, scoop. This not only break the traditional thinking, also broke the morality of imprisonment, marketing of a qualitative leap, Chinese people in over 2000 years later, came the first accurate and complete master Confucius thinking, creative of "benevolent" Invincible "development to the human body and magic" in height, is the hole in the market economy activities necessary in practice. On our pioneering innovative thinking has had a great shock and impact. This new thinking is not subject to out-of-the-box thinking constraints of conventional, it extends the traditional break or to seek to issue new unique solutions and methods. Innovation has played to fear, fear, his creativity out of Zhang ruimin, Haier has said a sentence of classical language, he said: what is innovation, innovation is a kind of creative destruction. Therefore
Thinking closed is old-fashioned, thinking of space you want to open to innovation, to make a difference. 5. organ contact phase: ovarian looking for spermMarketing is a combination of ovarian and sperm, born out of the process of crystallization called creative thinking.
As the saying goes: "Lust" warm thoughts. See, touch, also did the side edge of eating, tasted some sweeteners, itch, desire a prairie fire, what can I do?: "possession". Use the word civilization is said to be owned. In a word: love. Look for the sperm cells of ovary, is businesses found buyers, sperm into the ovary is that buyers are business services or products affected, find her thousands of degrees, only take one spoon of drink, even if lost freedom of choice, rather then out, then, a new hope to nurture germination, began marketing again. Recently a premises had real estate name as "ovarian" advertising language said finding sperm, in fact, the application of innovative thinking. The father of relativity Albert Einstein once said: there is no personal creativity and individual voluntary uniform specifications for members of the community will be a development possible unfortunate social. Management guru Peter Drucker said, speaking to the enterprise, or innovation, or death. Our historical development of human society is a history of innovation is a creative practice, creativity play history. Therefore, innovation is the soul of a nation's progress, or human reproduction cycle of the power!
Author: Chao-ying Wu, male, 80 years after the new brand pushing hands, "Poly-E force" marketing pioneer, has many years of brand communication, marketing and promotion of actual combat experience, too many families have been planning such as beauty, kelon, galanz, CHANGHONG, 000 power washing machines, etc., and large and medium-sized enterprises in the case of brand communication across the advertising, medical, television media, electrical appliances, furniture, paints and building materials industry and constantly monitor the market changes, on brand and marketing have original ideas!, from 04 to "words expressing romantic" as the pseudonym in rainy red dust, Banyan tree, the starting point for the Chinese, sleeves, huanjian shumeng, 91 literature network, sub categorized literature network, Phoenix literature network and other literary sites published poetry, essays, novels, essays and more than 20 million words.
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