Marketing Manager-how to write annual work review and the new annual work planning?

At the end of the business of marketing managers want to write a summary of the year. But we must understand that annual work review is not a simple day-to-day job description:, do happen. Is not the result of good sales is beaming praises due to poor sales of frustrated criticism review. Marketing Manager writing year work summary should not be a passive, coached, but should be actively, positively, in system a comprehensive analysis of the annual market overall situation, market operation, profound introspection, problems of mining and targeted marketing for new year's planning, only then will it be possible to guarantee the sustainable development of marketing firm. 　　Both are closely related, closely related. First of all, this year the market's overall environmental status, such as industry market capacity changes, brand concentration and competition situation, competitive market share ranking changes, channel mode changes and features, the terminal type change and features, consumer demand change, regional market characteristics and so on, with the aim of understanding the overall market environment of the situation and development trend, grasp the pulse of the market environment, and secondly, profound analysis of the main competing products on the market in the products, pricing, channel mode, Terminal image, sales promotion, advertising, and marketing teams, strategic partners and so on, do know he is a real friend, the victory.　　　　　 　　Aim of finding excellent benchmark enterprise marketing model, the mining itself and benchmarking enterprise of gaps and deficiencies. Finally, it is their own marketing summary analysis, sales data, target market share, product mix, pricing, channel construction, sales promotion, branding, marketing, organizational development, marketing, management system, pay and incentives, etc. 　　Need key projects SWOT analysis, comprehensive system designed to extract the crucial problem exists and to carry out a preliminary analysis of the causes and likely targeted fiction out appropriate solutions. Application to the win in weiwo miles away. New year's marketing plan is to emphasize the acting in the first place, the system completely new year for the enterprise overall marketing work for strategic planning for deployment. 　　But we also understand that the annual marketing plan is not a marketing scheme is based on the analysis of the summary of the year's strategic work ideas, specific detailed marketing plan also needs to be decomposed into quarterly or monthly to develop, the only way to have practical significance. Goal orientation is the key to marketing efforts. In the new year marketing plan, the first thing we do is the elaboration of the marketing goals are concrete, data of goals, including the annual overall sales goals, costs, profit targets, channel development goals, objectives, terminal building staffing targets and so on, and refinement. 　　If the Terminal products sales target is about to explode by product item to each region, each customer, each system, and so on; flow products decomposition into each region, each customer, etc. Second is the product planning. According to consumer demand analysis of new product development, product improvement programs, through the analysis of sales data from the regional leading products, developed a regional product sales mix; according to the different regional markets and existing customer network resources, out of the range of products developed channel position. Then we developed standardized price system, from CIF to the recommended retail price, including all the intermediate links in the range of price fluctuations. 　　Sometimes it is necessary to combine the product life cycle phase adjustment planning developed price. If the enterprise is still blank area to be filled, or an existing dealer cannot afford new product sales and other reasons, you also need to develop regional investment plan or account development plan. 　　Terminal products also great malls stores development plan. 　　And then developed the brand planning, is committed to expanding the brand, the brand famous Tuk, reputation and loyalty, you need to tap Terminal image building, sales promotion, advertising, public relations activities to clearly promote planning topics, promotion of combinations and, finally, is the marketing budget, work out the project cost allocation ratio, the ratio of product costs, the proportion of the cost allocation phase. So, the overall annual work review and the new annual marketing plan is considered complete, the system. But in order to protect the marketing work smoothly and efficiently implemented, but also through your intranet to strengthen key workflow, critical systems to develop Organization Executive Force.