Keywords: marketing people open personal circle of relationships have one interview of entrepreneurs, who talked about their study at the Wharton School, had a successful CEO's keynote speech ". The speaker is SmithKline's CEO, 1953 graduated from Harvard MBA. The speaker asked the audience a number of Wharton Business School students: "you read what is the purpose of MBA?" he said had three choices: MBA's reputation, circle and knowledge. Most people do not hesitate to choose the circle, so the audience was, in turn, ask the CEO: "you graduated from 1953 to now on your help the most?" this speaker smiled and replied: "it is a circle. ”
Circle, as the name implies, is a circle of mutual circulation. In General, the circle will be able to provide us with a basic resource: personal resources, information resources, resources of the brand. Therefore, some people say that the circle is the personal resources and community resource exchange, integration, matching a Rubik's cube.
The emergence of the circle is open society about the results. No matter which social life long and difficult journey, no one can only rely on their own strength, alone to the finish line. People need emotional mutual understanding, respect, trust and warm, the need for affection, love, friendship. At the same time, survival and development must also cooperate with people help each other, mutual benefit, mutual cooperation, exchange of resources. Of course, individuals only entered a circle, as in the circulation of that circle, the circle will be able to get the opportunities, information, allies, personal, have the circles to bring you the platform and brand value.
Zhou dynasty International Holdings Co., Ltd. President Zhou pine wave said: "the Discovery Channel to more talent, enterprises generally approach is adopted in the newspaper, online advertising, but also find executive search. But the best way is to go through some of my friends, or after some associations, looking for people who understand the situation. ”
Us venture capital companies managing director Hao also believes that the best investment object in its own communication select circle, because you can trust zhigenzhidi: "this is like the product, generally speaking, the best enterprise through acquaintances, rather than rely on advertisements to discovery, because the ads are often a lot of moisture of doping. Therefore, we are usually through domestic friends, such as lawyers, financial consultants, auditors, accountants and business circles of friends introduce to find investment object. ”
In 2006, I study 300 entrepreneurship successful sea turtles who feature found that nearly 80% of entrepreneurship success of sea turtles are at different times in different degree and at least join an association, or Chamber of Commerce, or alumni, or association, or club or business parks, various circles, many people find the venture team, finance, technology, creativity, and many other business element.
Huayuan Technology Association has a typical story of circle. In 1999, Chu Chen Hong founder with wangxun, SINA former CEO Maodaolin, Stanford University Professor Zhang first sung, five were initiated the establishment of the worldbest Technology Association, mainly dedicated to the promotion of exchanges and American business. Chen Hong is the first President, he later founded the Han to the company, the first business is helping the members of the circle of the worldbest governing Yin Zhi-Yao financing micro-semiconductor equipment company is created.
Third term President is Deng feng, his first year as the lead organization "IT business leaders in the beauty CEO Summit." It is at the Summit, Mr Yang interviewed separately mayunhe before contributed later Yahoo and Alibaba's strategic cooperation. Later, Lenovo in the United States, the recruitment of personnel through the associations help to complete.
Broad understanding of the circle, is up a common flag symbol groups. The glyph may be identity, by blood, position, profession, interests, and so on in life. The ancients said: birds of a feather flock together by his friends. Here, each person could not avoid living in the circle. The circle of more and more, only means that person-to-person contact and more frequent, more and more open and pluralistic society.
Wide personal is one of the essential to success of external support, and can bring a variety of personal connections tool, it is precisely the kind of circle. Similarly, no one, no so-called circle. Life is an important feature of the opening, is able to help you maximize the circle, and then expand the information, contacts, friends, platforms, and other resources, and ultimately makes your work easier.
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