Sincerely VS just seeds market who does the boss?

Anhui Hefei of qiaqia is a member of the veteran market melon seeds, it ushered in a new era of bag melon seeds, and break through the traditional baked technology, to special recipes, original by the hundred eat pizza – "qiaqia Xiang". This will build on the Huizhou technology, become the seeds market leader's brand. However, because the seeds industry barriers to entry are low, in recent years in leisure, tourism market presents a greater demand for space, some of the original style of the old enterprise also borrow this industry such as Xiao Liu, fool, etc, there are a number of brands in the field of small and medium-sized qiaqia success inspired, also started to enter the country, and demonstrate strong growth, such as Zhejiang Wenzhou excellent big, positive, Lanzhou. In these warlords and brand to Anhui heart most prominent, many areas in the North, the true sales have exceeded qiaqia, two brands of contention has also become the focus of attention of baked goods industry.

Imitation and following the rapid development of the heart

Many practices qiaqia is the industry's classics, it also provides for a later to imitated and follow, sincere and qiaqia relationship, especially if the dairy industry mengniu and yili relationship, the latter is the former, the former development step on the latter's footprint, develop marketing strategies and tactics have very definite manifestation to imitated and follow:

First, similar to the taste, the same pricing, really become qiaqia alternate. One of the factors of success qiaqia is its innovative cooking techniques, and is extracted from a conversational advertising language "100 Cook puff, eat not the fire", the true natural inheritance of this process, the Huizhou enterprises, their taste is very close, so the target populations and target market, you can say I have become a substitute qiaqia. In 2001, domestic major seeds base raining, Inner Mongolia encountered thousands give mature sunflower due to lack of timely harvesting, drying, drying and suffered varying degrees of mildew, seriously affecting the fragant raw material quality. Qiaqia then supply very nervous, product quality has changed some of the problems, and take this opportunity to sincerely specially playing quality brand, 2001 achieved national market sales for the first time out. True pricing and qiaqia almost the same, so direct price war is their main means of competition, at the same price, I like to use to buy gift promotional reflect it's inexpensive.

Second, the packaging of imitation. Qiaqia is the first domestic use of paper bags packaging of dry roasted enterprises, packaging, fashion, environmentally friendly personality, modern fashion trends and the perfect combination of traditional culture. And packaging design with rich traditions, Chinese-style vertical-envelope design, custom color strong handwritten text with a section on "the birth of the legendary qiaqia" story, the entire product reflects the simple and striking, elegant style, all the culture on this basis, the first company to employs plastic packaging, the packaging uses light grey tone, pattern design and color qiaqia similar, but with a more stylish and casual sex.

III. cultural card, really qiaqia guajiang cards. Qiaqia seeds another innovative creation is specifically crafted out of Windows Vista, glossy Jinling 12 s, Tang and song and humorous culture card, these cards can enjoy, can also be used as art collection, increased consumer leisure fun, also reflects a strong enterprise culture, the culture of cards by other baked enterprises have to imitate, really put it into a promotional guajiang cards in each bag melon seeds are placed there are 123 prize of guajiang cards, a prize pack small to 24 grams of small bag melon seeds, VCD, MP3, travel, etc, this activity has been going on for several years, is still very effective. This more affordable Lottery card for really won more consumers to heart, it's hot in 2001 and played a key role.

Sales channel differentiation, really seize market opportunities

And when you do your qiaqia distribution channels do KA sotores¡¯ modes, channel operations mode really is to do a convenience store, and then do the malls. In 2001 really into the city, has been focus qiaqia marketing from traditional channels to malls, but more of a convenience store and C, and D class stores has not been attached to these places and compared to the big malls, sales and not less, where the small packaging sales, large malls in household consumption of large-sized package. I use a lot of manpower and material resources to distribution, promotion, therefore seize market opportunities.

Focus on brand innovation, sincere and ousted

My heart is the industry's first reference star do advocacy organization, in this context, to demonstrate their importance for the brand. Initially they picked a middle-aged actor Tang fad, advertisements for "delicious, eat good, true seeds", request product quality. This year they also replaced the popular actress sunli, advertisements into "love me, my heart food", by the quality demands rise to brand the cultural level, it is better than qiaqia decades unchanged "taste" appeal to go beyond a step.

With the new generation of true compared to the somewhat mature qiaqia and old. Resellers reflect its brand innovation some slow brand value has not been given a new meaning, market operations are not precise, the most serious is the market of counterfeit goods, fake, it also seriously affected the qiaqia brand image. To this end, in Hubei Province, Li Hong Lin Manager analysis, this is a necessary stage in the development of enterprises, we see the market, it should be combined with its historical background. Qiaqia for baked goods industry contribution is very large, it has even created a category of baked goods market, we can often see the bulk market "qiaqia" flavors of seeds, the price is cheaper than the bag melon seeds, foot visible effects it has on the industry. When a brand is well known to the public, counterfeit goods and fake nature also began to run rampant, good price regulated in qiaqia do quite well, market price control is more stable, not mess up their own position.

Competition focused channel contention and after-sales service

True marketing company General Manager on the author of Wu, melon seeds market competition is mainly concentrated in the

Two parts: one is the scramble for the sales channel, the second is the temptation to consumer promotions. True competition with qiaqia naturally concentrated in these two areas. It is understood that, in order to increase urban retail BC, master terminal control, they both have used various means of competition to the Terminal shop award and the Commission, in addition to sales at heart, there is a cash prize award. Sometimes this kind of competition performance for improper behind-the-scenes transactions. In after-sales service, the competition mainly reflected in the exchange of goods, awarding, tally display and other channels, precision farming, true current channel network mainly retail convenience stores, and shopping centers in KA Qiaqia better, so I put more effort and money in the retail stores. Market reflect their terminal management comparison, sales almost every three days to one round of stores, after-sales service work very well, market reputation is solid.

True precision farming is a steady increase in the market, to begin with. At present in the Northeast, Hebei, Shanxi, etc, I have a comprehensive, going beyond qiaqia qiaqia undoubtedly is an ominous signal, as regards their future competitive, who can be the final winner, the market is still full of variables.