Tags: blog marketing case network Dell Dell blog marketing history and reality
Dell now there are seven language blog, also through TWITTER and sharawadgi Askew Web micro-blog system enlarges the official website of blog coverage. 1. in 2006, up online customer issue resolution team, composed of experts from the scientific and technological support, specialized in blog search technology issues that need to be addressed by the customer.
2. July 2006, established the English enterprise blog Dell train. Shortly after, the online technical support from blog extended to all online customer Forum, etc. 3, DellShares investor relations blog, so that investors can more directly and Dell AC. Faw-Volkswagen "ringing China" blog space to write the Olympic torch relay in Blogger, in article joined the Shanghai VW's official torch relay's corner, a "sound a trumpet", blog added to the blog page, blog readers can click on the loudspeaker, expressed support for the Olympic Games. Attract the largest number of people to his horn in blogger Awards, prizes, including the Olympic Games opening and closing tickets and Volkswagen a year's free use, etc. Very good idea to launch soon encountered the "earthquake", does not seem to be vigorously promoted. Faw-Volkswagen need to adjust some content changes and adapt to new, innovative forms of public issues is very good, real customers would participate in such dissemination activities? need to study. Open blog, selling coffee! NapCafe (blog, Readme, reports) is a young husband and wife in Shanghai was founded by the coffee shop, main business is the sale of coffee beans, coffee-related equipment and various activities of the organization. Through the blog, and watercress as a promotion. Watercress user demographic characteristics and the characteristics of coffee lovers is highly coincident. Blog + SNS of Internet communication went quite well. Low-cost blog marketing classic — Stormhoek wines (source: Huaxia liquor reported · Chinese wine news network)
Stormhoek, a small wine producers, whose product is "freshnessmatters" wines. Its agenda in blog space set, as long as your blog meets the following two conditions can receive a free bottle of wine:
1, live in the United Kingdom, Ireland and France, after at least three months have been blogging. How many readers does not limit, may be less than three months, as long as it is a real blog.
2, have reached the legal drinking age.
To the bloggers out of approximately 100 bottles of wine, while claiming to "receive the wine does not mean that you have a blogging obligation-you can write, or you can not write, you can put in a good word, or you can say about anyone." Three months later, the company in google search results from 500 to 20000, an estimated 30 million people through the Blog began to know the company. A year later, Stormhoek wines sales doubled. Stormhoek in China — wuliangye country towns of wuliangye wine co., Ltd. in cooperation with BOLAA network launch topic, selected from all parts of the country's 500 blog red wine love to experience the wuliangye country towns of dry red wine, red wine will be sent to state of the cities involved in the blog, bloggers in their blog published on the towns of wuliangye countries feel and red wine. Since then, both sides have carried out advertising competition. Bacon roll cake can also take advantage of blog marketing? in BUAA Simon near a place called ahong Bacon rolls of small Hall, a restaurant is very small, only four small table, do one of the main food-Bacon rolls. Blog, blog launch free eat tortilla! "where on the Web site or the forums for the ahong Bacon rolls on the publicity of his classmates, friends, and had made a certain degree of popularity (10 views), by virtue of relevant evidence, may get free rolls, sugar eight-treasure porridge Bowl". "Has more than a week because of cold and appetite of LV xinxin in ahong bacon roll cake Rimau, he said that this is the last to eat the most delicious once." Bacon rolls you can also set the agenda "section of the Web space." Unfortunately, this blog has updated the half a year, I do not know whether this shop is in?
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