SMEs are far from network marketing?

Keyword: network marketing marketing network for SMEs

The network marketing industry potential is great, many SMEs have to stay away from Internet marketing. How to enable more small and medium-sized enterprises receive network marketing, as we face the challenge. Also many network marketing service providers need first to solve the problem.

Network marketing to the "low cost, interactive, long range, aging, strong" several advantages such as, in 2007 became a hot industry.

According to the 2007 China SME informatization Spring Conference on SME informatization development of the annual report shows, but the current SME informatization rate was less than 10%. The report also shows that small and medium-sized enterprise informatization is not ideal, most do not have an independent Web site. Independent website of 85% was only a publicity, query information, conduct transactions not yet truly, truly online transactions of only 11%.

We continue to advocate the importance of network marketing, the media has also been disseminated Internet marketing idea, but it is hard to get-sized real attention. Recently, the national fight against many to the name of the network marketing for MLM organizations can also to change the network marketing in the image of SMEs. Even some in the traditional industry of business owners, network marketing and network marketing is all about.

Small and medium-sized enterprises, in part, subject to some company phone promotion or Marketing Conference, was established under the influence of the Web site. Some companies use search engine promotion, etc. But their marketing strategies on the mistake, resulting in a change of investment but not to work, which has a bias of network marketing. This part of SMEs was a pioneer in online marketing, eventually became the back of the case.

Repeat the other day. I have a friend who is electric stainless steel telescopic doors factory boss. Due to the stainless steel telescopic doors must be customized, not mass production, so that manufacturers have dozens of sales throughout the country "at large". Me and my friends talk about Internet marketing, friends think the Web is illusory, not reality. In may, I got from a friend a publicity materials, and then himself in some enterprise platform and local Forum released the supply information. Friends received about twenty more telephone advice. At the end of July, Weifang industrial park, a textile mill compares the different manufacturers product description and price, and ultimately chose the friends of the product. Later, a friend insisted on giving me a Lenovo S9 phones. And by our company is responsible for its website promotion and Internet marketing consultant services.

From the above analysis of the immediate experience, my investment of just publish and update a number of supplier information, however, is the most basic Internet marketing tools. Friends only and customer communication by telephone, then no other inputs. Eventually the business to a friend brought nearly $ profits.

The author believes that SMEs are far from the network marketing, the bottom line is that they have no real from Internet marketing. Talk about network marketing advantages and prospects for the industry, not network marketing truly reaching out to SMEs. How to enable SMEs from Internet marketing to get real real benefit, is the large number of Internet marketing services providers should focus on the core.