They say that marketing no fixed type, however, only access to a wealth of marketing practices that truly understand the meaning of them. These years, in the rich marketing practice, chiry deeply felt, marketing of unpredictable — more often than not, the marketing of impossible, exist only in our brains; and marketing success, you must go to breakthrough thinking.
Chiry in 2006, ran an old marketing, his work is quite well known in the industry, with a team made a very good performance. At that time, China's pharmaceutical market, he said: since 2002, pharmaceutical companies have their own building up Terminal sales team by example. Not only is he so I did the same thing, from the beginning in 2002, almost no new brands, whether it is in the area of OTC or health products, and in the prescription drug area, it is almost no enterprise can build their own Terminal sales team.
There is no absolute, this almost been industry veteran who accepted conclusions but not tight. 2007 Po and Southern Star pharmaceutical (formerly exercised in pharmaceutical companies), this conclusion was broken Southern Star pharmaceutical. Southern Star summer month, very practical, since he reached the Southern Star pharmaceutical, low-key efforts of operation of the enterprise, in just a couple of years, will be an original to agency-based pharmaceutical company gradually reversed as self-built Terminal sales team of the enterprise. Although the product is not an edge, but the summer total steady, has developed a viable marketing program, year after year to expand the marketing team, has already built several hundred people of efficient implementation of Terminal sales teams, core product sales performance is greatly improved.
Southern Star pharmaceutical case may prove our point of view of the above, it is not possible on marketing, more is because we do not dare to think, not really to work steadily. Not possible because we drew himself, he set up the frame of thinking and thus lost to cause big possibilities.
Coincidentally, one of my friends switched to a foreign company. Boss attaches great importance to him and give him a relatively relaxed policy, just two years time, first-year sales growth of 4 times, second year growth three times. What secrets?, in his view is not complicated, just set a reasonable marketing policy, find the right people, inspiring team doing things. However such outstanding performance, but does not guarantee that his enterprise was chronically do things because it is very simple, he led the team made a very good performance, the foreign investment enterprises, but because the copying abroad, marketing methods, refuses to give the team the appropriate incentives, team of core backbone of insecurity, he turned to fire fighters, pacify, naturally difficult to have a good mood. Because copying mechanism abroad, lack of performance of the rational incentive policies, it is said that the enterprise's trump card sales, just do the work, would have quit, results enterprise become a talent training base; the middle-level cadres of enterprise marketing, you hardly can do for two years. Unfortunately, in the face of such a situation, the head of corporate marketing, but do not want to understand why, just trying to emphasize that we do so abroad.
We think that these enterprises in charge of marketing, as well as the Chinese market, not because he's thinking? experience changing places become bound, sadly not many people understand this.
Because of this, Po-doing marketing consultancy, engineering services, we always keep in mind: the rules are broken, only to break the stereotype that can only be achieved breakthrough results. Doing tanreqing, we did not follow the law to make FAB products positioning; doing market scenarios, we broke the prescription drug advertising useless biased; as a result of these factors and customer strengths together contributed tanreqing demand today.
To do a successful sales person, you must break the mind-set. This is chiry to readers.
Po-marketing agency, is a leading pharmaceutical marketing service providers, in the spirit of "selected customers, long service, create value and share growth. "Ideas, provide professional pharmaceutical marketing planning, integrated communication implementation services. Service customers include Xinyi medicine group, hengrui group, kangyuan pharmaceutical, Shanghai and yellow medicine, day, Chinese medicine Shi Kang's service customer performance has dramatically improved. Po-medical marketing agency as pharmacy free release the medicine strategic reference, electronic magazine the Po-medical information "
No comments:
Post a Comment