Tags: Sales Commission returns development platform to do sales? many enterprises rely on the ability of individuals, the salesman with basic salary plus bonuses and even into to stimulate sales play a personal capacity, for the purpose of the orders. But aibisen company disdained this practice.
Aibisen? Shenzhen Aibisen industrial co., Ltd. is a company do led optoelectronic displays works of operational service providers. To do this kind of service enterprises in Shenzhen has more than 300 of the country is more. This sector is of course a sunrise industry, but the face of brutal competition, aibisen to clerks is a platform, not a petty concessions.
By offering to the salesman or bonuses or commissions and other incentive mechanism, is a kind of way, but not the best approach. In such an incentive mechanism, the salesman's performance is their talent, their culture, their own ideas, even their own cleverness of some practices. These practices, there is no honest, is a virtual head coach of the brain, is the quick success. Aibisen marketing chief ren Yonghong from jiansu leoch metaphor that such practices might be beneficial, but it's a moment of growth will have a devastating effect, therefore aibisen reject it.
Ren Yonghong from jiansu leoch cites an example, he said, in front of the customer we insist on telling the truth. Once the partner company, exhibition hall has two products AB, A product better than B products, prices were higher than B products, but as an end user to select B products, partner to us than A good B, we questioned denied. We do have access to a customer under a trust, 300 million of orders, and finally became our loyal existing customers. Because the style of honesty aibisen was old customers praise, go describes business situations abound. But if you let the salesperson as they wish to do, often made on the company's future development.
He also cited an example: many middlemen, called to say that quality is the same, what is the price? what is low for such people, we can ignore him, quality? this man was the first to own the customer is not responsible, by shopping, in pursuit of maximum profit, just in the middle of the find the lowest prices. Low price from where it came from the cost of compression?, from quality compression, the compression on the service. For buyers, he really care about is the service that you sell, the price is low, and he hoped that the seller can undertake his services. But the domestic many vendors can undertake his repeated compression price service?, reduce costs, and finally the service this cost is also compressed. Any product there is no service is incredible thing that eventually gave some customers are lost. If the service with pre-sales services do good, it's not easy to lose customers.
So, this enterprise, aibisen in cultivating his salesman will do? ren Yonghong from jiansu leoch describes, "as we have a good platform, allowing employees to play, allowing customers to trust us, we buy things, and even selected our brand, this is our best support staff. ”
Platform specific meaning? enterprise customer training, business-to-market promotion, business-to-heavy investment in advertising, these are the contents of the platform. Ren Yonghong from jiansu leoch held that "in the business we are not blindly through petty concessions to meet sales demand. This is not responsible for the sales of real, not a real concern to them. The real concern, support is through strong marketing, let the salesman has an endless source of information, on our product quality, on the basis of the sales can sign a lot of single, only this kind of support is benign, responsible. We spare no effort through aspects of efforts to build a platform. If the salesperson is an aircraft carrier, we shall give him an aircraft carrier route; if the salesman is a motor, we give him enough fuel; if the salesman is a fear of suffering and tired of the drill, we will put him to the right position, play his intelligence. We spare no effort to build a salesman to attract more buyers, only in this way, we are responsible. ”
This is the unique aibisen. Face competitive aibisen badly, they list also frequently is the hundreds of millions of the list. In such circumstances, can not arbitrarily at aibisen surprised, but instilling the salesman and corporate culture corporate philosophy, this is not easy. I see the small business sales, usually have the opportunity to go to Steve Chen runs are organized, have the opportunity to hear Professor of Tsinghua University to enterprises, enterprises of lectures, have the opportunity to go abroad feel most advanced peer approach, while excellent salesman will have the opportunity to get enterprise commitment allocation of shares, which reflects the ambition of small enterprises of HH. I think that such enterprises to enter the industry's first in the world, is sooner or later.
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