Tuesday, December 14, 2010

Underdog to win the classic marketing techniques by: whole decryption

A salesman to visit company heads, Zhang total, I have visited you many times, General Manager of the company's automotive performance is also quite agree that car prices are quite reasonable, you hear a friend praised our company's after-sales service. Today we once again call on you, not sell you a car, I know that the General Manager is the sales territories of predecessors, I sell things in front of you is a lot of pressure, probably behave badly, General Manager, in a spirit of caring for the young heart, give advice, where I was not good for my early improvements.

General Manager, said: you're good, you are very diligent performance of the car to understand very clearly that you are so honest, and I honestly tell you something, this time we want to help the company's 10-bit Manager (one way), and of course (one way) to the car than they are now more advanced, to motivate their morale, but the price is not more expensive than now, otherwise I would rather not change in the near future.

Business people will say: Report Manager, you are indeed a good operator, car also to morale, today I learned something new. General Manager, I give you recommended car is assembled by the United States directly imported, the cost is high, prices had to respond to the cost, but our company OEM from Mexico at the end will come in the same car, the cost is very low, and the General Manager and a purchase of 10, I'm sure I can successfully convinced the company as much as possible to meet your budget.

General Manager said: Oh, indeed many cars are in the United States Mexico OEM production, your company if you have such a car, but for me the problem solved (one way).

Indeed, when the sales contract end cannot, because of the many calls and customers in terms, if you face the customers not only in age or titles are older than you, you can take this underdog strategy:

Step one: sincerity, make a request;

Second step: thank the customer time make you sales;

Step 3: ask the customer to Frank Guide, what their sales;

Step four: customers say the real reason not to buy;

Step 5: Learn why sales again.

Cost value method: Classic marketing skills full decryption

General Manager: I don't know why your company sent three advisers help us improve inventory and procurement system, two months were required, the cost of $ 1 million, equivalent to almost a month per person, $ 20, I can ... I can spend the money to make several factory.

Salesman: General Manager, depending on your organisation's monthly inventory, each material, the amount of $ 60 million, due to the production number increased the amount of the stock is gradually increasing. Our consultants only spent two weeks on your procurement processes, production processes, on-site production of all detailed understanding of the situation and develop improvement programme, your company half a year later, the amount of the inventory will be reduced to 30 million, your interest in each of the 3 million can be reduced, your savings are sufficient to cover the cost of our consultants.

General Manager: having said yes, how can you guarantee that the stock drops to 30 million?

Salesman: to achieve the reduction of inventory, procurement practices to improve, the delivery periods, delivery quality arrangements for production practices are to adjust to change. Reduce the amount of inventory, is finally appeared as a result, so you must agree to sign this contract, you will receive each week, a report, the report will tell you we will which finished this week, and we completed last week, you can monitor my performance, we will let you know that your input of every penny will be repaid, if you do not think it is worth, you can suspend payment. So you can assess that you paid to the company's consultants are all from you the costs allocated, in fact you don't need to pay any additional fees, it can reach Ascension factory management quality. General Manager, I sincerely suggest you, this really is worth a try, if you check this, and about, I can arrange for one and a half months after the start of the project.

Sales personnel is a further persuade, convince, called value. When your sales is able to improve productivity, increase yield or reduce the cost of the goods or services, you can select the cost value to contract law, it can play an extremely convincing.

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