Wade event marketing: first aiming point bet larger

Keywords: event marketing strategy success requires earthquakes ' luck on three factors: the hard-working, wisdom and luck, which are not. Like engaging in public relations, event marketing, marketing plan without farmers working in my mind, find the right time, hard working, intelligent planning, but be sure not to luck. Now the first interpretation of some well-known marketing case. Shenzhou VI if landing, mengniu boos and jeers Shenzhou manned spacecraft will use the 2F Rocket for launch. 2f rocket was in the army, E-i.e. "long 2 bundle" rocket developed on the basis of the launch vehicle, is currently the only for manned rocket. 2F Rocket 0.97 reliability index. If mengniu catch the 0.03, end is God six landing, mengniu "raise your right hand, and cheer for China!" posters estimate into a heap of waste paper, Treasury, and hanging out and not for China with boos and jeers, making his own tread on you. The bid was unsuccessful, Lele to 13 July 2001, in Moscow, Beijing, China to go beyond the second Toronto 34 votes (56 votes), defeating the other competing cities for 2008 Olympic Games. But don't forget, 1993, September 23, Monte-Carlo. Beijing to 2 vote (43: 45) defeat to Australia's Sydney 2000 Olympic Games. History repeats, to really catch the recurrence in 2001, Coca-Cola first music. "Golden cheer" Coca-Cola Olympic theme commemorating the tank scrap, congratulations advertisements are set aside, and also spent a happy together?, dogs and cats are not eat and drink without coating boss rich Asia boss will be peace, himself a chemical expert origin, from formulation, raw materials, production, are themselves out, there are no toxic paints his own mental mirror, so the then South through consulting co., Ltd old tuzaizi Qin-Yiu and he speaks to drink anything, really dope Chiang peace killed. No, people don't drink, advertising, cat dog drink paint that rich Asia environmental health. Not think that the activities of the scene and took away the kitten and puppy killed nor drank, and small animal protection association officers came to scramble for small animals. Compelling circumstances, usually not more Jiang peace say "I drink," gudong gudong drink bottle coatings, rich Asia also a hit by the boss drink paint. The problem is, if the replaced pigs or not fussy cats and dogs to drink, and even paint lick, there would be no Jiang peace boss drink coatings market romances. Wenchuan, China earthquake not red 1 may, the 100-day Olympic countdown; 3 may, the Olympic torch will arrive in the Mainland, and finally start the whole trip boils. So the sports marketing playing thrilled of Coca-Cola play "red all over China" event planning, first a creative short film full of Olympic Games, the skyscraper is also high in Super red carpet premiere in the city, play everywhere from April. Not want to May 12, Wenchuan earthquake, China war graves, the whole white and melancholy, loving yellow ribbons, 19-21 May is national day of mourning, Coca-Cola how dare you then go to the "Red Chinese" again. This Coca-Cola no selected point is good, but no luck this time at home. In early may, the North-South through the company's long-term partners need public relations, policy development, ways to rationalize, relationship to find good, PR releases to half, 12 may, the Sichuan earthquake, so that you can only stop all executed; North-South link began to force into how to analyze, formulate public policies, and earthquake timely guidance for customers. Event marketing, acting in this way, success is in the sky, mengniu, Coca Cola, rich, "popular in China" is in fact in soccer. It event marketing public relations than the most adequate preparation, sometimes you really catch the access point, and then a little bit of luck.