Witness 2006 Mobile Marketing: the regression behind pomposity and evolution

Among the many domestic mobile phone manufacturers worldwide, has been leading the fashion of high pixel photograph, MP3 and MP4 and other multimedia features in just 2 years will price down noble flying into ordinary people's home. However, when domestic manufacturers still immersed in the Chase for features, Nokia, Motorola and Samsung, and other international players the infants have line of sight to the new round of marketing war: they create with exquisite technology, used mobile phone fashion atmosphere packaging cell phone, use the artist's temperament pass the mobile culture, a successful marketing strategy in China's mobile phone market and grab the largest piece of cake. However, avoid the prices of the domestic manufacturers of international players in the slaughter, and many domestic manufacturers toddler figure, whether they found their own piece of the new "Blue Ocean"?

Scenery infinite 2006: leading position looks soo

When the 2006 foreign mobile phone manufacturers a wonderful ad wars ended gradually fade away, a few key words ultimately ran aground in the consumers mind: adore, frontal storms, WA Platinum, chocolate ... Savor the taste of the gorgeous glossy and gorgeous colors behind, it is not difficult to find many beautiful advertising appeals once again to return to the mobile phone designs.

　　Nokia: low-key luxury and rotation of the mystery

Quality has always been a Nokia the international giants get magic key global markets, compared with Nokia mobile phone designs on credentials and Word of mouth is far behind Ocean competitors Motorola and Samsung. Until 2005 the mobile doyenne still keen on conservative direct plate styling, but when the calendar turned into 2006, we witnessed the metamorphosis of giants.

Following the 2004 "allure" series after smash, Nokia continued to do design articles, continue to give consumers a fresh visual experience. In December 2005, the "live" series II "adore" series of the official publication in the Chinese market, has again attracted a vast number of fashion for men and women of the eyeball. In the next generation of products, "the city" series of the Bohemian style and strong exotic was extended, "adore" while emphasizing the continuing fashion, with Designer inspired etching pattern and give it the "low-key luxury". All of a sudden wind through the streets of Bohemia, is "very fashionable" Nokia brand the fashion elements are so yesterday.

"Very stylish" another manifestation is the mobile dimension of diversity. Flagship music 3250 to its breakthrough rotating design significantly rewritten Nokia in the appearance of conservative image. Similarly, the sliding cover series mobile phone launched in enriching its own product lines, but also enables the Nokia brand fashion of greatly enhanced. Fashion and the perfect combination of science and technology, Nokia continued to interpret a technology to people-oriented business philosophy, at the same time, its traditional conservative image is gradually being designs change the fashionable gradually Subversion.

　　Motorola: sharp's "killer"

Design guru Motorola ultra-thin "sharp" in 2004, just like the mobile phone market in a wave sweeps the world until today, the start of the "V3 sharp era" still continues to spread, in 2006 we saw the "sharp" Inheritors V3i, L2, L6, L7, and KRZR and tidy portfolio, slim is the only constant theme. Whether it is "sharp" and "front," or "frontal storms" illustrates with Motorola to create their own "slimline" obsessed with the concept of love.

　　Samsung's Platinum: Palm solo artist

From collapse, "egg" to slip lid, known for its scientific idealistic in mobile phones Samsung always areas spared no effort to disseminate its noble and modern temperament, only this time, by virtue of Samsung in the field of sliding cover extraordinary Foundation, its large build WA Platinum Series more integrated into the concept of "thin", but also not escape on the designs of mining and sublimation. The only difference is that Samsung high-profile luxury just as few high-end crowd of works of art, tailored to the Chinese market is about 80% of medium and low end consumers, "Hua Platinum" just to stay in their mind of a non-touch symbols.