13, 10: 16 am, Pan shiyi in his personal blog made the following comments:
Wenchuan earthquake one shock for me. This is the earthquake-stricken area people face enormous difficulties and challenges, but also our common difficulties and trials. Each time the difficulties and hazards are on our solidarity and love. Also let us put aside and forget the many disputes quickly together stand a chance to ride out the storm. I believe that behind every time the difficulties are there turn, each proof there is wisdom behind.
I am the general meeting of shareholders held in Hong Kong. After the earthquake, SOHO China Foundation emergency decision to the earthquake disaster area 200 million RMB, employee contributions are currently being implemented. Our hearts and the people in the disaster areas together forever.
Pan shiyi to contributions of 2 million blog out, just before six hours, there will be 3 million hits, the comments are also emerging:
Someone commented: laopan, nice work, whenever there is a disaster, see your helping hand in the first time in the hope that more people like you, so that our sons and daughters of solidarity, the tide.
The comment was made that: Although the performance is made, but for real estate large palate, donate money or too little!
Someone commented: this is the main Bo conscience of redemption!
Someone commented: laopan, pure men getting! I want to buy a House, must first consider your cover!
Someone commented: amazing, nice work, wise men, my uncle was a good man!
Some people commented: contributions actually do not need such a high profile, donate, donate now, why in the Bok sent it yet.
Some people commented: this is one of your greatest advertising! congratulations!
From the above comments, the author is more important is the last commented: "this is one of your greatest ads!" Although the comment may be excessive, but this is Pan shiyi and his company SOHO China's "Pan-brand marketing" strategy of a wonderful embodiment.
You have to admit, Pan shiyi's personal brand and company brand exceptions closely bonded together, when you're on the Pan shiyi's name became interested, then you will very likely one and accepted another exposure rates equally high name — the SOHO China.
Maybe there are a lot of people I despise the Pan shiyi, think he was just a hype artists, the real development product level and not a high one, everyone knows Pan shiyi is indeed a marketing expert, he will use his mouth to sell the House.
Emerging real estate brand and create personal charm. Real estate in many people think that is the huge industry, their actions are traders. In the face of the earthquake-stricken area, if developers of individuals and companies to carry on disaster relief and donations in the promotion of individuals but also greatly enhance the corporate brand, this is an extension of the corporate brand and personal charm.
Therefore, real heavyweights were helping you quickly helping hand!
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