5 big marketing trick for medicines and health products winning 2005

"Human non-I have, I have excellent" marketing often need to find new ways to make enterprise a path through.

When you are relying on advertising to sell products, we'd like to think about it, there is not a new method of advertising?

"Non-advertising marketing" as the name suggests is not advertising marketing. However, no advertising and does not mean that it does not do publicity, nor is not doing the actual sales work. But when we discovered the past by the "ad a roar that sell" simple unsatisfactory advertising model effects, caused by a larger, more targeted, more penetration capacity and mobilize sales of complex marketing revolution.

Part one: method

As China famous medicines and health products marketing agency, we believe, in 2005, medicines and health products to market, quick launch, you can make flexible use of the following five good way of implementation to odd of winning:

1. planning trick: masterful "viral marketing 2 + x" rule set off market

The "2 + x" is a viral marketing planning law in famous. Simply put, is a must for your product design a easy hit with consumers, the most spread ability "concept virus", but also as a product concept of the "virus" and find the one most likely to be infected. When the susceptible population exposed to the concept virus, through x marketing model of innovation, manufacturing the most comfortable and efficient communication environment to enable a sufficient number of consumers infection "virus" to quickly point explosion consumption fashion tide.

"Non-advertising marketing" bold abandoned the bottomless pit-type of advertising investment, small is big to win, it's faster to focus on the most appropriate cost detonated the market, its important trick is to pay attention to reputation spread, let patients (consumers) spontaneously interaction and positive purchase, we have created a "Lung" hot, "" ice "on the bone," "seductive" method is so successful.

2, regional trick: "swap space" of time, a single spark can start a prairie fire

Want to stand out of medicines and health products business, in the beginning never choose and strong brands in the main battlefield of summary, on direct, but should take loggerheads "curve salvation" route, cannot have no time or in the competition the weaker regions using a combination of various marketing model, the first in a series of regional markets for some time, and strive to monopoly local market, and both teams can get exercise market nutrients, strength and consider next expansion blueprint. This is the use of space, time for yourself to win, and then use the growth of annihilation to besiege the opponent.

Such successes also abound, including wanglaoji, 21 jinwei he, conba, brand is the accumulation of in time, once growth for local enterprises, also is flanked by the qualifications and the national market. Yangtze River pharmaceutical group is felt in the long-term, the original "yangzijiang mode", has opened up a new world of s marketing has become a national model for general promotion mode.