Undeniable wanglaoji $ 100 million to marketing too much inspiration

Keywords: wanglaoji contributions marketing inspiration emotions Editor's Note:

"The whole month of April, a month to sell two box wanglaoji, 5, 19, 20, these two days were sold out-of-stocks, wanglaoji. "A vocational secondary school canteen boss Pharaohs to describe financial journalists.

Recently I was in Beijing a few supermarkets, also found near the location of the paragraph one Assembly some box wanglaoji on the heap. There was a girl from time to time around young voices: "buy a box wanglaoji bar", "drink wanglaoji, they contributed $ earthquake! buy!"

Clearly, the earthquake disaster in wanglaoji generous acts "touched" the formation of a large number of consumers and quickly. While consumers touched by and support conversion to purchase behavior and competitive "infectious."

This result seems simple, in fact, in the commercial circles, is not common.

In the disaster relief donations, contributions, millions of businesses everywhere, contributions are also a few tens of millions and billions of corporate contributions, as of May 22 statistical data also have up to 12.

Wanglaoji contributions, China hundreds of enterprises also have contributions.

Why only wanglaoji contributions attracted people's attention, "particularly moving"?

Subject: wanglaoji contributions 1 billion

5/18/night, composed of several ministries and CCTV jointly organized donation party, Mr. Yang Jiaduobao group representatives with a huge red checks for $ 100 million in contributions become the single highest contribution enterprise, suddenly became the focus of attention.

"I hope they will soon get off sweat. ”

With these words, the huge contributions of $ 100 million, "wanglaoji" behind the producers of jiaduobao group "overnight".

Users call: "ban" wanglaoji

Just announced contributions 1 billion jiaduobao, an the "ban" wanglaoji posts in network thermal.

From May 19 in the evening the first appear on the Forum "ban wanglaoji" post, open the domestic top ranked in several forums, in the striking position can be seen on the "ban" wanglaoji posts. In almost the blink of an eye, the let wanglaoji from shelves disappear! ban him! "and other similar posts to spring full of domestic large online community.

"Lo Kat, you reach the ruthless" netizens, "production of canned wanglaoji jiaduobao company contributions to earthquake-stricken area, this is the $ 100 million domestic private enterprises in the single record contributions", to "treatment" arrogant, "buy light supermarket wanglaoji! a pot to buy a tank!" became in many netizens rapid spread between loud slogans.

Social effect of Word of mouth spread on the Internet, many users first time search jiaduobao related information, jiaduobao website was maxed. Many netizens threads called: "Lo Kat, you're great, I support you," "to donate will donate 1 billion, to drink drink wanglaoji!", "the Chinese people, only drink wanglaoji", similar words spread rapidly on the network.

The second day of contributions to the "Netizen collective ' ban ' wanglaoji" as the title of the news appears in the major online media in the Home position.

At the same time, users who open their own QQ, is also found in his QQ Group, now and in the pop-up message like this, "after drink drink wanglaoji", "100 million" for the disaster area, the "first-run enterprise" and "this brand does not support will not work."