Wednesday, December 15, 2010

Asian marketing case: wanglaoji Asian star

【 World marketing review-news 】 "wanglaoji" as the 16th Asian Games, Asian Games marketing strategy has a loud slogan: "Asian Games have I, wonderful minokichi". These eight summed up the "wanglaoji" comprehensive career games passion and attitude. Emphasizes participation, lies in the experience of the keynote will run throughout the Asian marketing activities from start to finish.

Wanglaoji as the beverage industry leader status, and the successful holding of the Asian Games, but also to national enterprises to Asia to the world. Wanglaoji Asian Games marketing model is the industry's attention, if careful analysis wanglaoji Asian Games marketing model is not difficult to find, in this mode, the wanglaoji brand effectively "marketing" and "dissemination" maximum combined together.

By wanglaoji and the 16th Asian Games Organizing Committee, Guangdong TV co-hosts, harbinger of "gold" wanglaoji chorus the Asian singers competition first opened the curtains of the Asian Games marketing wanglaoji.

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