Why give away gifts also what effect?

Keywords: gifts, promotional merchandise to customers with expected results released a premium, after marketing results are unsatisfactory?

Premium marketing refers customers to buy merchandise, to other articles or services, and other ways to directly enhance the commercial value of promotional activities, the aim is to stimulate through direct benefits to achieve the sales increase in the near future. Gifts direct to the customer benefits, such benefits have deepened the customers on the goods, to strengthen the competitiveness of goods, will apply to gifts flexible promotions, can produce good sales results.

But many promotions have such a phenomenon: the gift of good gifts, but after a bad marketing results. Many business gifts more prizes, and ignores the establishment on a product sales performance based advertising; it is difficult to determine what consumers want, so that the gift of meaningless; there's no control premium value, or the selling price cannot assume this expense, or let the guests feel value too light. So, how to make gift promotional, great learning, needs to be carefully designed.

Obliged to publish the advertisement information accurately.

In carrying out promotional gifts, advertising is a top priority. If the premium promotions to be a war, proactive advertising is "every mountains, water bridge" vanguard. Advertising planning must be consistent with the objective of this promotional gifts consumer group geography, population distribution; purchasing habits; place of purchase, interest preferences, and so on characteristics. To targeted the promotion site, ways and means, such as message published recommended gifts.

Fascinating, gifts and unique selling points.

Gifts for what purpose?, of course, is to attract consumers through gifts purchased enterprise products. Therefore, this presents a problem, you get nothing to attract customers? so we have to give gifts with a resounding names, do you want to work, but also with the product's unique selling points. If you want to give your gift for a good name, we must first find out the target consumer group promotions like what, what sensitive, recently those hotspots so they concern or excited, and adds those elements and the sale of the interests of the core product itself.

Reason for first, highlight the value of promotional gifts.

At the time of the adoption of premium attract consumers to purchase promotions and to store purchase planning, commodity itself as consumers ' interests is no longer the only temptation. In the stores of "scope", and the same specifications, and the effectiveness of quality similar to similar products together, consumers have a great selection of space. Then, highlight the value of your gift is very necessary.