Keywords: Beijing Olympic marketing national PR accompanied the arrival of the new year 2008, the murmur of the Beijing Olympic Games has been out, first, some people use outside Darfur will spearhead the Beijing Olympic Games, and is an American film director Steven Spielberg's resignation from the Beijing Olympics artistic advisor, followed in Tibet riots make this unit a sharp increase of noise, as well as the global Olympic flame passed activities and even in some countries experiencing violence hinders ...
Vision's dignity is better than life naturally anger the Chinese, the Internet emerged almost one-sided anti-Western rhetoric. However, be careful, this is a field of more than one Olympic success more difficult national marketing warfare, by nationalist sentiments of venting is not solve the problem.
In fact, the enormous danger behind is a huge opportunity, this is a "crisis" the true meaning of the word. For aspiring global classic, the history of one of the most successful Olympic Games of Beijing Olympic Games, this one goal behind, that is, many high-profile public events in the world, as well as the most powerful communications medium. Therefore, those Chinese prejudice, separatists, based on political considerations to China to take tough policy, and considers himself in the culture, morally superior to the Chinese people of some Western elites, media, nature to make irresponsible remarks, manufacturing event, with a view to gain more attention. This is very natural.
But in another sense, the paper is not a package, in propagation of the fire, the truth will eventually informs the following. Noise in the manufacture of "trouble", but also to provide a description of the facts. For example, the Dalai Lama announced a photo, that is the people's Liberation Army dressed up as monks, to give the world caused riots in Lama incitement. But the truth is that the photo is the 2001 armed Tibetan Corps officers and soldiers of the second branch in participating in the movie the legend of photography, as the masses actor was the distribution play clothing.
Therefore, whether national marketing or business, corporate marketing, must follow the spread of a basic principle: true. Only real communication is compelling, are lethal to achieve the purpose of propagation. And national marketing communications warfare, its essence is the country's cultural soft strength to win the trust of other peoples, respect, support, and so on the basis of mutual benefit, create value for all mankind.
In winning the mind countries fight, a purely anger is useless. Face prejudice even ignorance, we need more valuable, innovative, user-friendly and non-rigid communication abroad learn a real China, this is China in economic globalization era must fulfill the mission.
China's reform and opening up 30 years as one of the greatest achievements is "made in China" by rise, but in the next 30 years China faced a more difficult task is the national marketing. National marketing in China, the Beijing Olympic Games just one exciting a chapter. In the future of China's national marketing, government agencies, public institutions and informal organizations, associations, enterprises, and every Chinese person, marketing on continuous learning and improvement, before taking the strongest play China's peaceful rise of Symphony. It brings to the world will no longer be only Chinese Enterprise brand groups into globalization, "China" brand and the people of the world composed of hundreds of millions of interaction a story ...
China, you are ready to begin this wonderful journey?
No comments:
Post a Comment