Believe it or not, successful promotions only need to spend a dime

In a farm have several stalls selling products, you can always only A shopkeeper business popular, everyone would rather wait nor to the shop next to the son to buy the same things. Is A shop price is cheaper than many shops next? no, you have to ask him selling price and the others are the same; it is the best selling product quality much better than others? nor, quality, and a lot of things and others in the same place there is a purchase; buy gift promotion tools? much less, small businesses can not have such a big profit. Only a very simple reason: this shopkeeper whether customers buy everything proactive revenue dime. Best regards, for example customer is $ 1 tofu a catty, chose block of tofu, tofu onto electronic scales on a call display 1.7 element, he said: "is your 1.6 element. "This small dime that won him the trust of customers, so that his business is becoming more and more red.

Seemingly simple "dime promotions" why can produce such strong promotional effect or let's analyze the sales success of several key factors:

1, promotional product quality cannot be compromised

Operated tofu quality is guaranteed by, at least on a par with rivals, not bad and good. If tofu quality is not good, then cheap customers on a time when the next time you would not buy again.

Inspiration: products do promotions to quality first, consumers tend to be sensible, they have the ability to distinguish the product quality, if in order to promote and reduce product quality means lower costs will not be recognized by consumers. For example a porcelain products new year's day promotions, prices from the previous $ 30 to $ 18, but these products are not the original sells $ 30 genuine goods, but there are some rough surface or sculpt substandard inferior goods, this is the banner of processing inferior products promotion, consumers thought bought cheap, the result is cheaper no-regrets "good stuff" is no longer believe that the manufacturers of promotions. So do prices, products, promotions, discount reduction product components, lowering the quality of the product are very undesirable.

2, promotional products, gifts to let consumers seeing is believing

Tofu is the measure of value through the electronic weighing scales, so that consumers clearly can determine the true value of the product, the "water" does not exist. A lot of people like selling vegetables with steelyards, because this kind of scale in that time selling vegetables are very easy to play some slippery, so short pounds short of two, commonly known as "playing the scales". With electronic scales above price, weight, rate shows clearly that customers are naturally at ease.

Inspiration: good quality does not mean that consumers can identify with, you must allow consumers agree that seeing is believing. This is why many of the products you want to get out of the box sales and tasting sales. If it is a well-known brand, it's the brand that is a symbol of quality, if you are not a consumer familiar with the brand, they should give consumers a chance to try your product. Cosmetic sales are to customers free of charge, selling food will prepare some let consumers own taste ... So when you prepare a promotional free trials is very necessary. If you are marketing suite products or gifts must be that consumers can understand this suit, what is this gift, the speak louder, you presented to consumers what cannot be packed in a box out of sight, but to the consumer before the purchase can clearly know exactly what kind of product, what kind of gifts, consumers will not bring to the health concerns.

3. promotional activities must be honest and trustworthy

If operated tofu price itself next to the ratio of competitors through high, then let way is a bogus promotions. Customer will not ask his family only, sure to compare. In order to attract customers deliberately reported price, in weighing the calculation of time and then raise the prices are not going to win the trust of customers is what price is what the price, must be measurable.

Inspiration: product sales must not "playing tricks," let consumers have taken. The most common is the number of sent many shopping, original commodity prices during the promotional period generally upward, the discount is a gimmick, the price to go up and then broken off of consumers would be a lie.

The same product promotions must not take brand reputation to joke, there was a food do promotions, promotional products are the three bag bundle discount pack, but promotional poster is written in every bag of price and sales price, at first glance consumers will think that the sales price is the discount pack in case of no-show, the total of three bags, but when the silver hand found it's just a bag of price, at which point consumers to call them. It seems that manufacturers can secretly chuckle own "plot" to succeed, but these were fooling consumers every person would speak out against the brand's deceptive practices, since then nor did anyone buy their products.