Bright marketing reform: why guobenheng on light short variable length

World marketing comments (mkt.) report:

Food Science PhD descent guobenheng, in 1996, joining bright dairy.

He's bright dairy of 11 years, initially as new product development manager, and subsequently served as technical director, production technology Center General Manager, technical director of the Management Committee, in August 2006 was promoted to the company's COO, 2007 over fen as bright dairy Corporation co., Ltd. General Manager.

New handsome guobenheng knew the art of war at home and abroad, he believed in this philosophy: "at the right time to do the right thing," and "simple applicable is the best."

The successful marketing of V-MARKETING: we note that September bright marketing performance is autumn indulges in, the first monthly sales exceeded 8 million; normal product first monthly sales grew 32 percent; AB100-buttermilk, smooth and u + three new products, sales have more than 100 tons. And in the beginning of this year, the industry also was once on the bright future of the dairy industry, now doubts there are so many terrible news, the successful marketing of hope in this exploration of light within a short period of time, keep the secret of achieving performance breakthrough?

Guobenheng: yogurt, milk or cheese, light in fresh dairy products has been a leader in a dominant position, but in recent years the rapid growth of the field, we at milk is still relatively weak; light in science and technology research and development and the total quality management also remain on the leading edge, but restricting the marketing and channels is the rapid development of the company's two short-Board. 2007 is bright battle critical year of recovery, complement as soon as possible, so that the strengths of short-Board becomes stronger, allowing weaknesses into strengths as soon as possible, is bright. To this end we adjust the organizational structure at the beginning and at the same time, he began the full implementation of the "marketing reform", the light in May and September of two performance breakthrough just "reform" of the initial results.

The successful marketing of V-MARKETING: previous light is generally seen as a product marketing-oriented enterprises, but this year there seems to be great changes, this may be the "reform" the role of marketing. You think the bright "marketing reform" is there anything special about it?

Guobenheng: light 2007 "marketing reform" programme primarily to "16 words" Scriptures: strategic transformation, experience the difference, channel breakthrough, product highlights.

Bright "marketing reform" first to resolve is the company's strategic orientation, the light from a product-oriented enterprises to truly change into a market-oriented dairy company, to meet and achieve customer value as the key point, regardless of the development, production or promotion planning, follow-up services, must this premise. And market orientation and ultimately implemented with performance!