Before the great flood is great love marketing person should face?

After the great flood, big love, love, marketing people, should be reflected in private donations, the more it should be reflected in the adoption of professional planning, move more social resources, long-term, consistent give people in the disaster areas really humane care. Sichuan earthquake, shocked. When the State, and national action, the marketing people as one of the largest number of ethnic groups, should take the lead on the up and up, for themselves, for the enterprise, as the brand, more disaster done by the times.

Before the earthquake, the marketing people of action cannot be limited to individual donors, a bucket of minor obscure Imposts. Combined with the marketing people of social properties and associated resources, marketing people can move more social resources, the Organization of greater social forces to achieve a more lasting social assistance jointly cope with disaster brings big hard!

I. action by system events PR to convince enterprises to donors organizational behavior

After the great flood, responsible and conscious enterprises relying on its strength, special dedicated funds and materials, given the significant contribution and representation. However, more enterprises in the face of a great flood as vacancy, inaction, their disaster response are doing are often limited to sporadic personal contributions.

Enterprise is a profit-making organization, rely solely on love the high cost is clearly unable to impress every enterprise. Marketing people need to think about is in donor and corporate excess return, is there some way and this shortcut? if you can solve, willing to increase the intensity of the enterprise will contribute rapid expansion and enlargement. The answer, you need to rely on all marketing people to look for; this puzzle, you need all the marketing people to work together to solve. If the marketing people can, within a short period of time to develop a comprehensive system event PR programme, if it can bring business value to enlarge donor behavior, can realize the business tax, brand image and beautification, staff etc humane education intended to reach a station, the business potential of love is bound to be infinite mining and zoom.

I serve W group, the original system for fear that the relief is not reliable, but a passive should local Civil Affairs Bureau of the request, feel free to donate a number of products to meet the local government and the pressure of public opinion. In our import system planning, Enterprise changed their minds, donation efforts from the original 20 million items to 2 million, 20 million in cash. In fact, thinking is simple, we in the business of planning to check a simple donation ceremony; ceremony enterprise leaders made a speech in the disaster areas to care; activities on site staff donation; also held great news value of donations loading and massive departure ceremony; in addition, the House observed one minute of silence; the enterprise from the affected areas and staff dedicated to comfort and donation. 1-hour ceremony, attracted more than 30 media interviews, to thousands of employees of the enterprise a profound humanistic education, warm staff. When several hundred works products into array is placed in the square, striking position, when several vehicles loaded with goods trucks slowly factory area, when a sheet of 20 million yuan in cash the cheque to the charity Federation, many employees were deeply shocked and was warm tears.

Second, action, through the planning targeted donation activities, using social forces, the deployment of resources to address the key people in the disaster areas

-Unfortunately, touched the hearts of people throughout the country, but lack the professional planning and coordination, social, organizational donation cannot achieve perfect coordination and collocation. Drugs of excessive saturation, food mountains, while other materials such as water, felt tents, through the mind, far is scarce. In this case, the shortage of donated these people in the disaster areas of material from the urgent need of attention from the media point of view, its value is the exception.

Marketing people should take action with its own professional planning ability for enterprises to provide more news value and practical value of the donation, and not just regular, ordinary goods and cash donations, donations to enable enterprises to truly become a dew ganquan acts, rather than a bulky, values and meaning are negligible general donation.

III. action, not only now, pay more attention to the future of the people in the disaster areas to help and support

Donations for the disaster area cannot simply behave as momentary fashionable topic, cannot become unnecessary ganchaoliu. The best contributions than on the disaster area for consistent and ongoing care. To do this, when the media craze subsided, you only rely on marketing people through their professional ability to pass on the torch.

Disaster relief is required for their help society as a whole, post-disaster reconstruction is more severe and lasting. How to create conditions to consolidate more community resources to affected areas and contribute to the construction of late, how to let enterprises, so that consumers willing to post-disaster reconstruction as a force, is the key to all our strategies and marketing people.

For example, post-disaster reconstruction phase if the marketing people to continuity planning some long-term sales donated activities, like "per sold a pair of shoes to people in the disaster areas to rebuild damaged the dollar" and "each sold a bottle of water to the people in the disaster areas to rebuild damaged a dime" such a sustained marketing behavior, both the fundamental interests of the non-destructive enterprises, but also meet the consumer shall not be liable to pay costs while still able to fulfill the compassion, requests for assistance to victims of human care. Victims, enterprises, consumers will be able to find an optimal balance.

After the great flood, big love, love, marketing people, should be reflected in private donations, the more it should be reflected in the adoption of professional planning, move more social resources, long-term, consistent give people in the disaster areas really humane care ...!