8 August, Chinese PC manufacturer Lenovo Olympic marketing launched the Blitzkrieg, they launched a new product-the new open days for desktop computers, and become the designation models for the 2008 Olympic Games.
Lenovo's ads will appear in 200 countries, and the company's hosting of the "Olympic legend Chin County" activities will include sports spirit spread throughout the country. "Lenovo brand will be used as a banner leads the company forward," Lenovo Group Chairman Yang yuanqing said.
Foreign brands are still very strong
The many domestic brands, Lenovo is probably one of the most representative, but excellent far more than this one. Air China, China Mobile, zhongxing telecom equipment manufacturers, as well as numerous other growing Chinese brands. They want to rely on domestic solid strength to influence foreign consumers, thereby becoming a truly global brand.
In fact in China, foreign brands still have a strong advantage. General Motors, Volkswagen, Toyota, Nissan and Honda automobile manufacturers such as those in control of the Chinese Auto market of 80%, Motorola, Nokia and Samsung also award-winning favor with China Mobile phone user, it is clear that China is still heavily dependent on foreign technology.
Brand value judgement
In order to understand the consumer's acceptance of products and services, and business week-Chinese version and brand consulting agencies Interbrand first recognises the 20 best brand.
In the survey, Interbrand care only about the financial stability of the enterprise, and based on brand loyalty, the impact of the geographical scope and industry trends for business assessment. Therefore, in the selection list some large State-owned enterprises do not have the qualifications to be foreign takeovers of brand China are also excluded.
Price war. This is a strict standards, some well-known Chinese enterprises have to suffer the pain of meagre earnings, for example, Qingdao Beer, Haier, TCL, Dongfeng motor and Shanghai Automotive Industry Corporation.
Of course, these brands still has great potential, but they also do not have too many ways to profit. "Many well-known Chinese brand had fallen into a price war or capital excessive trap," this will affect their ranking, Interbrand, Managing Director of China Chenfuguo said, "the value of a brand lies in the fact that it can make money. ”
In this Chinese brand ranking ability to earn, ranked in the top spot in China Mobile, together with the Association has become the largest of the Beijing Olympics sponsorship. China Mobile, China Mobile Communications dominated market share of approximately 75% is it rivals China Unicom.
More and more attention overseas image
China's mobile market started in 2002, "China Mobile made use of the brand management and thereby to strengthen the competitiveness of important decisions," China Mobile company Deputy General Manager Luxiangdong said. They develop for high consumer users, dedicated plans allow users easier access to checkout, they also set up a hotline to provide advisory services for users.
Focus on brand has met with success: China Mobile users have more than 2 billion, has become the world's largest mobile communication company. He also has a strong global partnership to promote it in overseas markets.
Other brands also has a good ranking, as the Bank of China, China Construction Bank, China Merchants Bank, are in the top ten.
The opening up of China's banking industry
Bank of China and China Construction Bank successfully listed in Hong Kong. Their branch all over, advertisements, television, newspaper, their signs everywhere.
Relative to Citibank, HSBC and other Western competitors, particularly in 2007, the Bank will obtain and the same treatment as domestic Bank, Bank of China's biggest challenge is to maintain their brand.
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