City Marketing: creative individuality promotion times

When the market economy in the world to promote and deepen, the city is becoming a commodity and marketing concerns.

For this reason, thousands of cities were like a Peacock-like himself as the most attractive luster in front of various types of customers: in order to attract investment, the city had stressed the excellent investment environment; to attract tourists, they emphasized the beautiful scenery; in order to keep the residents, they stressed that the community cultural harmony ... So on, the knacks. In any case, these cities are in the city-competition show themselves, with special emphasis on its own personality.

The author believes that the personality of the pursuit of history cannot be abandoned or autistic modern, to produce a collision between compromise and fusion. Such urban individuality both solid fundamentals, and sustainable development.

Data show that China has a total of more than 600 cities, of which the municipal accounted for over 280 cities. It is expected that by 2010, China's urbanization rate will reach 47 per cent, over the next 15 years, the number is expected to reach the cities of China more than 1000. But throughout China city marketing, does not give full play to their respective cultural and historical characteristics, without the modern elements effectively into history and culture.

For example, we often hear a city because successfully attracted a large investment, the rapid development of industry, economic level one day a new level, as a result, almost all the cities in the country to bring the same kind of project, the construction of the last repeat serious phenomenon, not only a waste of resources, but also makes investors are not the actual interests and divestments. This is the least personality of city marketing phenomenon. Like many, such as antique city construction seems to be merely on the basis of the ancients, but did not take into consideration how and ran around in her car and trendy fusion of songs, and so on.

To avoid this without personality of city marketing strategies, decision makers must fully recognize that cities in the final analysis is humane. Because she is to attract outside people come in, but also keep the inside of people live. So why do you want to come in person to enter into the city and not into the city, why the scoop to live in the city instead of living in the city, it is because the "stay" in the city of process to be able to fully meet their physical and psychological needs.

When economic growth promoting substances of great wealth, material needs gradually take a back seat, psychological factors and physical factors of competition gradually gained the upper hand. And psychological factors include cultural, historical, aesthetic and feelings, and many other factors. These factors will inevitably require city marketing decisions with due consideration to: zoom in history in search of culture, seek to catch up with modern life. History contains a pride and sadness, these are caused by customer's shocking elements, which came in and had entered the customers are both able to recall the history, but also sit in bars and brothels, looking forward to the modern and future. This collision of characteristics is the city most indelible marks. Therefore, the city marketing must be of such character planning urban development.