When multinational giants aura, "made in China" could do nothing?
2005 March-April, killing many transnational consumer giants entering the Chinese market since the unprecedented nightmare. 7 March, p s cosmetics brand SK-Ⅱ, Jiangxi charged ads exist false propaganda, products containing corrosive constituents. 14 March, Franz Kafka's brand sandwich biscuits, music is an international nongovernmental organization charges for its products in connection with genetically modified components. March 16-19, baisheng s fast food brand KFC, twice in Beijing broke their flagship product in the "Sudan No. 1".
20 March, Johnson provides baby oil, skin care solution and shampoo, is India Administration considers infant ingredients containing harmful. 22 March, Unilever Lipton tea under the brand huaqi, was questioned by the United States media chromatogram, fluorine and fluorine poisoning may be triggered. 7 April, Sino-Smith's non-prescription analgesics fenbid, was United States FDA warning long-term potential cardiovascular risk. 18 April, Colgate Palmolive, under the brand of toothpaste by Western media questioned its products containing long-term use can cause cancer.
They have steady sit altars, they have been out of reach, they had found a mysterious, they wanted a sweeping Huaxia, but had local cosmetic, food and beverage, consumer packaged goods industry with dread, lodging ...
However, foreign consumer brand in the Chinese market in the shrine of the Immaculate, and finally in the year 2005 Spring with Chinese consumers are awakening, as the Internet global information rapidly, and a Korean collapse, brilliance.
No one no-compromise, no one can never go wrong, no one can maintain agility, even with 100-year Foundation, high-end technology, foreign giants brand.
When those foreign PR mess if ants nest, hoarse, we have long been overwhelmed by the local daily chemical enterprise, we have always suspected to sell tour of local daily between brands, you should now see? what should thinking action? catch?
As a vulnerable side, we perhaps lack of features, the lack of funds, maybe, maybe not mature enough — Yes, we need to address the gaps, but see the gap, not just to catch up?! what is an error in the formidable NAP, not just our confidence, pick up, a great opportunity to rebrand?!
"In fact we have a chance! we is not bad! bad just confidence!"
However, we regret to discover: some of the "too accustomed to shoestring" local cosmetic brand, part of public opinion, this is still the "eyes" of a faded, as, like middle-aged runtu; but we are also delighted to see: also some never despaired of domestic cosmetics brands, some know where there is a will, however, determined to set off again, the decisive brand!
To this end, we pulled our reflection, we cry, we wish ...
No comments:
Post a Comment