【 World marketing review-news 】 "marketing is too important to" HP co-founder David · Packard said, "is not a marketing department can bear. "But for the senior management group, the marketing is too complex, and management were usually no marketing experience, and they know nothing about marketing laws also.
This divide is now becoming more broad. For a commercial or competitive sports, want to obtain a successful team, it severely weaken internal cohesion.
Fortune magazine has exaggerated description of this divide. To celebrate the 75th anniversary of the magazine, the magazine lists "75 book teach you to understand the business you need to understand a thing." However, this 75 books have several is about marketing, apparently, they consider estate marketing and not your business "must understand" one, because without a marketing class books are included.
Jack · Welch, this bit is Fortune magazine hailed as "the best manager of the twentieth century," the former CEO of General Electric CEO >, and in his two best seller the Jack · Welch autobiography "and the" win ", he referred to what the content of the relevant marketing? hardly.
However, he did write a lot about the content of the human resources management. "Human resources managers in the corporate sector is the second most important person. ”
Of course, Jack · Welch in General Electric did very well. But one of the reasons is that he won't have to worry about marketing issues, because GE is already a very powerful brand. If you let go in charge Mr. Welch, the result will be same as the Chrysler?
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