Muzimei + Shenzhou VI + celebrity blog + Disney: brand feitian "four-stroke engine"

Summary of the four categories of

The 21st century, a rapid change and innovation, unique and innovative marketing tool, is the only brand up, walked slowly embracing outworn ischemic ' day increasingly difficult, but dare to challenge conventional thinking to innovators to condensation rings, formation of well-known brands.

Muzimei: a "body" is a bit of writing alternative network bloggers to ordinary people seem to be "open" text challenges the world of traditional modes of thinking. Between thought and debate is far beyond our behavior, but that one undeniable fact is that muzimei succeeded, become a characteristic of "personalized" with rapid popularity of brands in the Internet age.

Shenzhou VI: the dream of human technology is a great practice, is the brand "feitian" a good opportunity. Shenzhou VI phenomenon again to the hard facts verified "the power of event marketing" — China Aerospace Science and technology and the rise of strong and "piggyback" Shenzhou VI at the successful "feitian" brand such as mengniu, etc.

Celebrity blog: BLOG is the first in the "blog China network" professional Web sites, and recent Sina the launch of the "celebrity blog" and "caused by a network boundary — praise the riot" are many, many also insulted. This phenomenon is reflected the hermeneutics of marketing is, celebrity and famous scale effect on brand marketing, its credit.

Disney: founded in 1923 by Disney, 80 years, and inspected their brand of lasting, energy potential as an important means of excellence is the "mystery" of marketing, that is, its internal functioning of most of the content and style are on the outside of the latter, to the "mystery" stirred up the people in the world for its attention and curiosity.

Overview of the above four kinds of phenomena, in its successful build their own brand of facts behind in marketing several rules worth brand reference:

Personality marketing rule: that is, in the solid quality, management, and so on the basis of minimum criteria, and the development of the market based on the industry, with a distinctive personalized features to marketing brand, and create a brand of "blue ocean strategy" of the cause. If the then renowned real estate brand country garden in the market a "European style" and lots of cases, to the "education" for the entire project quickly, with insight into customers utilizing the ambition of urgent mental personalized strategies were scored brand excellent jiangshan country garden.

Event marketing rule: there are two parts: one is to own the brand planning and tailor-made events, such as a lot of cars used on the shelf cheyou activities; second, the social focus event for brand marketing, such as mengniu to Super girl, Qingdao Beer to dream of China. Of course, the ability of enterprise insight into the market, whether fully prepared in advance, the impact of the events themselves, event-the essence of connotation and brand affinity, and other factors that influence brand marketing effect of four basic principles. "Five," God, mengniu and fly Angel yada at play when things past, mengniu, sky, fly Canada but still the original fly yada, carefully planned and well? prepared is mengniu "bovine" truth; simple participation without depth analysis and advocacy is the "no fly" da yada.

Celebrity marketing principle: in a celebrity blog, Internet marketing, it will play the famous utility to the extreme — social elites of scale build-up. Of course, celebrity in other traditional industry has long had such as celebrity advertisements, celebrity salon, Celebrity forums, etc., on this point, this is nothing new, but major celebrities in the same portal site at the same time coming out, like a Kung Fu Master General Assembly, the parties together, is the first time, this is one of the features; Sina in network sectors already famous cases, numerous celebrities in their website listed on the "show", is made from a total of celebrity "Web powerhouse" celebrity's first attempt, the second to feature. Celebrities can bring to the brand? first, is the "eye", i.e. the market's attention; second, the celestial through road-celebrity Halo shining brand, brand from "Fame" that is, increase brand awareness and reputation.