With the seemingly perfect merger why out of control as a calamity? what made this once has won games being peer called "Superman" entrepreneurs determined to give up?
"No way, I can't go on top. Top it companies too risky, I cannot put the company into a dangerous situation like that. ”
8 November 2006, Suzhou in the morning. Lee Kwan Yew Chung sitting in Suzhou BenQ (BenQ) Office desk, tone calm and scraggly. When the distance he renounced just buy 1 year of Germany Siemens (Siemens) mobile phone sector is 40 days. At the moment he appears to be from the initial pain emerge, the whole morning to accept the Chinese entrepreneurs "interview, calm brush past 40 days, the past year this vibration Taiwan and the whole Chinese business community, the international business community.
A creation of only 5 years young Asian brand, acquired a 158-year history of the children of Europe established companies in the business, acquired after 1 years suddenly renounce, in Germany and Taiwan society at the same time as the response caused by earthquake — such a commercial events, parties, and the entire natural unforgettable Chinese businesses are looking forward to his reflection.
The brand is Lee Kwan Yew Chung pillars of life. In OEM culture prevailing in the Taiwan business, make your own brand and made into a global brand that is almost a dream too extravagant heresy. Lee Kwan Yew Chung stubborn to do with this dream. In the field of fighting for many years, OEM he knew Taiwan this worldwide "nomadic" looking for low cost base of OEM manufacturing limited, in an article entitled "wolves will disappear on the passage, he sadness wrote:" the wolves eventually end up in history are disappearing, since there's been eating the grasslands of the day ... Only know the life of human civilization, with a more civilized means, more culture and history of the business model, is the only conditions continue to survive. "As the luxury dream, he out Acer, BenQ to Suzhou, build brands, just a 3, 4, out of a piece of Taiwan and the Chinese business world rare brand pattern until a year ago acquired Siemens mobile phone business. Business in Taiwan, he soon became a hero, but quickly became "sinner".
This year, what happened? strong Li Kwan-why choose to abandon the road really? brand is elusive and fate? Li Kwan Yiu tell us:
— Asia consumer growth-oriented brand, to purchase Fusion a European "car culture"-old brand, difficulties beyond imagination. A fast, flexible, opportunities, a sound, standard, Enterprise, both sides wanmeixing system and social system too far;
-BenQ this service available for Chinese enterprises to provide three lessons: buy loss cause prior funding for necessarily sufficient, three times four times more likely to be enough; if you buy is part of a large company, you must ask before entering each other and the parent company and complete cutting, independent operation for a period of time, must not be advanced to cut; you want to change, it is best to change it as soon as possible;
— Brand beliefs will stop, but stronger. However, in personal faith and the company's risk, the choice must be decisive to do, even if personal reputation.
"Very hard one, but it is not simply hard-a-field. The things we did not do well, but only in the short term, long term, we will put it back up. "For the remark, Lee Kwan Yew Chung still as past-like calm, stubborn, only his face already added a little senile plaques and wrinkles, but also slightly tired eyes.
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