Do marketing most taboo five common ills

Keywords: marketing sales target execution planning management sales target finish, and marketers lack the appropriate execution. The lack of regulated markets, clients indifferent, unchecked even "crooked mouth monks studying phenomena as" distortion often put on the market. Success has its way, the failure has its reasons. Marketers to reach the goal. An enterprise sales indicators can finish quality and quantity, and the enterprise's development plans related to corporate strategy planning successful achievement of objectives, and also the business monthly, annual indexes on the smooth solid material foundation of decomposition. Impact and hinder the goals of the factors is a lot, this article from goal setting, compensation design, marketing, management, training, marketing executive level to be elaborated, respectively, for the majority of readers.

Goal setting is not science

Sales target of development is a subject, as it relates to marketing salaries assessment and job promotion, marketing and, therefore, require careful study and market sector with caution. The target set too low, easy-to-reach, often cause marketers lack of challenge spirit, easy to let marketers lose their fighting spirit and passion, so no progress, the status quo; targets too high, "OK toes, or even jump out are enough to reach", bovine "whiplash fast, easy to" pick "," raised the market in the future, is not conducive to enterprise and market depth, sustainable development, therefore, developed in line with market practice, scientific sales target is particularly important.

Compensation design unreasonable

Remuneration is inspiring marketers achieve goals of motive power, reasonable pay system enables exciting, not reasonable remuneration system then let people down, the design fair, just and open the pay system is able to achieve sales target of core and key.

Process management-track

Many enterprise sales target hard-to-reach, often with its extensive non-tracking process management has a lot to do, on the market, marketing officer administered results, the company's award-winning gains, sometimes making enterprise "throw good soldiers" spent money but not played due to market effects.

Training mechanisms do not sound

A business most is to have a trained sales staff on the market, and a marketing team is the best way to grow is through training platform, the fastest and most effective experience, it marketing objectives, will play a role of internal actuation force.

Many enterprises to small input, multiple output, are often reluctant to train personnel in marketing, the marketing staff as the company's most valuable marketing resources to cultivate and use of such "cart before the horse" business insight and ideas to enable enterprise sales goals into "no dries up wiithout" enterprise of high-speed, continuous development reduced to slogans and rhetoric.

Marketing Executive-build

Sales target finish, and marketers lack the appropriate execution. The lack of regulated markets, clients indifferent, unchecked even "crooked mouth monks studying phenomena as" distortion often put on the market.

Marketing personnel are not correctly understand the company's strategic intention and the lack of a strong means of implementation, tend to make the company's market management and operation of the market sales target of formality is not up to it bearable.