From ideas into consult — witness the development of China Consulting

Insight is a wonderful idea, has China professional services

Keywords: Apollo CI point subsidiaries

Maybe the people in his life experienced a certain procedure or something really be fate. I now is engaged in consulting career, but also as a cause of my life, and I take the school's first year, I want to do, interesting, is the professional services sector. More than ten years, my life career track struck a circle, back to the starting point — one that has accumulated over ten years experiences undertaking starting point.

At that time, China's marketing, is a veritable enlightenment era, throw me an interest for the professional services sector, was to a set of classic CI communication renowned culinary Guangdong Sun God. It can be said that in the still to be led, planned economy to market economy in a spontaneous State of environment, the Sun God of Johnny, gave the whole China marketing people a brand new debut, and this is due to a new realm of Guangzhou advertising company of the pan. From professional services, due to a new level of excellence and the Sun God's great success, China professional services debut or very sensational, and resulting as long as several years of CI hot, but unfortunately, China consulting industry has not in this smooth formation in its debut.

Maybe a fresh things was born, destined to experience suffering. If at that time, China's enterprises to rational, advertising companies able to reason, the Sun God and the success of the new State will be able to lead China's rapid growth of the professional services sector, perhaps as early as a few years of the birth of local consulting companies. However, against all expectations, diffuse throughout the industry for the CI report to worship psychological atmosphere, large advertising agencies and design companies, all look forward to rebuilding and brilliant as new realm, the whole atmosphere is fickle air. This deluge of blind faith, did not promote the advertising agencies and design firms maintain high standards of professional performance, thus rapidly overdrawn enterprises on CI's passion and on professional services company's trust, making the entire professional services in the future for almost 10 years is not really achieve enterprise trust.

Therefore I always wanted to, no matter how the development of society, the degree of development, the development of things always in naturally dominate the world. On the professional services industry, can continue to help businesses realize the value that is a law, a new realm of success are in fact fully demonstrated the truth, unfortunately at that time, and not much professional companies to want to understand this, just think of how well the money earned, but China's professional services from the beginning the birth in a very awkward position.

Almost at the same time later, CI does not heat the after-effects, throughout China's economic situation, the awakening, a brand new things are on the scene: point subsidiaries. In my feeling, the point is a bit of the existing State of subsidiaries and ESP is similar, because at that time, many companies are looking to rely on an idea change destiny: or, or dead, or will have ... Normal business operation but not valued, therefore, at that time with several ideas to improve a few enterprise sales ideas, Kings of the whole society to legendary. For a time, all over the country to the birth of a prairie fire have countless points of subsidiaries, how many people are relying on your own understanding as pips King, at that time, the idea of resorting to wealth than CI hot period the mentality is gone, even the United States at the RAND Corporation a word "China will send troops to Korea" are treated as idea's classic and large and spread.

People really have a magical power, can in a short period of time will be a new things quickly praised altars and in less time, lay it so that people feel the altar, the ups and downs of life, the point of subsidiaries is a striking example of this. In fact there were still a bit of idea, the enterprises have felt an emptiness, point affiliates feel work well and not so good, so show autumn leaves have the bleak situation. The professional services industry was born in China, rendering a theatre-like effect, as a result of CI and to surprise and was hailed as the world of ideas: "liars", the downs, the Chinese professional services brings a disaster, in a long time were not in the business idea to the "right". What about the Advisory at that time, even I can't see the shadow.

Booming of planning, ignorant ignorant understand China Advisory enlightenment

Keywords: enbo intelligence first ten planners planned fair

Until now, also often asked me: are you planning on doing, or you can give us a sensation of planning? in their minds, the consultation has equivalent to planning, planning in many enterprise awareness.

In the development of the professional services industry in China, planning for a long time to play an important role, it can be said that in the late 1990s are planning era. Because beyond the mere idea of uncertainty and to conduct strategic thinking, planning, in its actual function has been significantly beyond the idea that it is based on the idea and development, on the other hand, it goes beyond the idea that a more systematic and comprehensive structure, while in the meantime, the Chinese planning have gradually been Western marketing idea, some marketing theory knowledge began to enter the Chinese professional services company's practice. In this sense, the plan would be to develop advisory was born a little environment.

In my early career, have had in the planning of the company, and had the privilege of experiencing was flourishing Sun God planned had a very successful regional large PR campaign, and now want to come, it can be considered themselves into consult preview. During this time, either from the theory or in practice, some fresh ideas begin to enter the domestic enterprises and

Industry service company's vision, such as now integrated marketing communications master Schulz then book a new advertising campaign strategy, Rhys and trout of the brand positioning and marketing warfare "and other new ideas and thinking they have landed in China, but no cause at that time, the full attention of the industry. But by the grace of these new marketing idea, my views and thoughts began phasing out of the planning area, pay more attention to the Organization's overall marketing strategy and system implementation, with more emphasis on the integration of strategy, but not limited to the tactical planning.

At that time, the planning of momentum is sung, the mid-1990s, especially in the creation of enbo Wang Li is the most well-known, with to Zhengzhou Asia do a series of public relations planning, establish a planning industry loud brand, which also led to more domestic planning industry rapid development. Whether business or professional services, many people are all considered by planners, to planners pride. In this plan industry's heyday, remember it was in 1995, the Beijing held first China trade fair organisers planning results, intended for enterprises and planners put up a bridge of communication. But unfortunately, it is said that this session of the fair deal size is zero, because the seller the deposit on the one hand, distrust: buyer said to see specific planning, otherwise how do you know a lemon? seller said that knowledge is priceless, if you do not have to pay the costs, planning once open, as is the Windows paper pokes, planning there are a dime a dozen. This situation is in fact very clearly at the plotted below the famous faces embarrassing situation, planning as an industry is still very immature, more as a profession and exist, and the entire plan industry operating system and specification also is in a clean state.

Time and then a little later, the planning industry appears a group of elite, especially at the time of the "top commentators" as the core, each has several quite contented planning case, at the time as many planners and played a role model and inspiration, even today some former elite still active in the planning stage. Although the industry on these planning guru blasphemous, but objectively speaking, they are China's professional service industries are indeed played a larger role in promoting.

In my opinion, the planning profession in fact mostly to professional status exists in the enterprise to the status of professional industry planners or company less, in this situation, the Chinese planners promoting enterprise in this vast market on Earth is extremely fierce medals, including health food industry, food industry, household appliance industry, especially for China Enterprise overall marketing standards have great promotion. But even so, in the true sense of the consulting industry still failed to show up, even do not form a clear concept, can only say that in the age of the enlightenment period, the whole remains belong to the planning of the "Jurassic".

Omnipresent speculation that it was difficult to climb out of China Consulting

Keywords: life of three giant nuclear energy

Marketing in China for over ten years of history, from infancy to adulthood, during which time spent countless storms, with numerous enterprises and entrepreneurs of drifting and struggle. In this section is not a long history, showing different stages, each stage has its development characteristics, each enterprise of drifting also has its reasons, but in any case where the total surface of a phenomenon, in a way you can tell it is the rise and fall of boosters. This is speculation.

Speculation is the initial stage of market economy, it causes its rationality, reflects a demand, but the hype of behavior, often involuntarily separated from orbit and begin the rationality of blind development. It is no exaggeration to say that when the market is speculation, it will decline. Speculation runs through the development of China marketing, until now, it still is a lot of enterprises alike.

The most typical way to health products in the field of speculation, a variety of different products, raw materials, function, concepts of products abound. In the mid-1990s, junren active world sporting era, Guangdong today Group on "life of nuclear power" speculation is unique, the purchase of prescription, the national first auction mode of distribution rights, large-scale advertising, to the health care industry has brought a fresh approach, unfortunately due to product strategy positioning errors and operation mode is not clear and premature mortality. Accompanied by unprecedented "three lines" era, through its active bacteria preparation for hot fries, plus the tabloids posted, clinic and pathology advocacy tactics, such as three speculation and the turnover of sales network did stunning large scale, but overnight "strong paddle into dust". In the meantime, the giant "brain gold" had its unique manifestations expand hype, first enter the health products industry to 12 product startup market, brought powerful impact, but because the sentence of the first 100 million people "get wise" and annoyed the Chinese people, coupled with the well-known reasons led to funding strand breaks, a new star has failed to rise; however, it later "brain Platinum" continue this life, to the same kind of hype and achieved notable results.

Active health products industry a "Inner Mongolia Corps", they are best at is speculation. Just like a product, they'll spend lots of money to buy the exclusive rights, and then rerun the package, in the short term, a lot of advertising, as the big bucks, then promptly your hand, the resulting health products industry and downs. In the health care industry, since the doctor was out practicing enterprise please consult and diagnosis, the clinic this form up everywhere, everywhere the doctor in the square or community nights for patient diagnosis, but also recommended a range of products. Similarly, when tabloids get home delivery of form, the people's House, there will be no less than newspaper, but increasingly, the Department had to publication bans. The resulting consequences is a large number of similar marketing means full market, good ideas and soon spread so boring, yet another batch of short-lived products and short-lived.

Concept of speculation is often generated from the product, only in the health care industry has a live hot, hot, calcium supplement

Brain fever, blood fever, gene so hype, in the food industry has been AD-CA heat, heat bifidus factor and the heat of speculation recently vitamin, and the entire consumer goods industry within the hotspot is speculation. Each time after the wave of hype, the decline of industry confusion, Enterprise, investment environment, and products to consumers, will form a great depression period, and a certain type of product or industry will no longer be market share especially in the consumer's identity. Health products industry is a typical example, now consumers on health care in General antipathy them on a healthcare product brands are no longer easily believe this way undermines the interests of the long-term development of the industry.

Not just a product, many industries have been speculation fever, such as real estate hot, healthy food hot, hot hot, network, VCD, each wave is caused a large number of enterprises, large amounts of concentrated fengyongershang inflow, a large number of people trying to squeeze into that momentum is at an all-time high. In this State, whether it be business or profession are very impetuous, especially in planning career professionals especially enthusiastic, everywhere is engaging programme, sell ideas, the industry has got into a swarm of little knowledge of the people, the result was the last time, the professional services sector has become a "liar" throughout the entire industry speculation period, the consulting industry in fact no living space, even today, some crazy hype's industry is still not acceptable. Here, I have to expect the visionary of Chinese enterprises issued a warning: excessive speculation is a myth! is a kind of speculation! don't tweeting, otherwise the tragedy of the Chinese marketing will repeatedly reproduce, while China consulting industry will never be tomorrow!

ERP consulting, Chinese Academy of

Keywords: academic MBA training

China marketing development process, the entire period of most of the 1990s, it is hard to feel consulting exists, in planning the most prosperous of the era, the era of the speculation was rife that consultation can only grow in the slit. Fortunately, China also provides for consultation between the kind of environment — belong to the institution of higher learning in the education sector. It is in this "ivory tower" environment, China consulting industry began to sprout — from books to sprout, from a large number of theory sprouting, sprout from the researcher, in whole in the fields of education. The earliest consulting business, in fact, with the help of higher learning in the unique position and visibility of Professor itself, from the project start slowly transition to undertake some of the enterprise's specific needs, from the mentor students transition to set up a subsidiary company of the institution. The entire consultation so quietly, but at this point, in addition to the campus, on the advice of understanding is still poorly understood.

China Consulting from campus was born in fact, it's inevitable, because it is the science of, the systems engineering, is rigorous logical analysis, is a large amount of data, and a panoramic view of the consulting industry current market environment, filled with emotion, speculation, and speculation, planning figure, who will be really concerned about the strategy and management, and who will go to focus on the real impetus for sustainable development factors?. The whole community was impetuous drive, everyone blindly follow the trend, are blindly agree, who would really rational thinking? only in an ivory tower, can be thought of as a net aside, slowly out of China consulting industry was born.

Of course, is precisely this that makes China the earliest consulting industry covered with thick "theory", and logically the birth of the so-called "academic" consulting company. History in a certain period is always special, China Consulting was born in this environment, and of course also decided its inherent deficiencies: no energy to practice and returning to practice. In practice it is not possible to provide a living environment theory, theory can only be understood in its existence, the way in infancy of China consulting industry, so as to its understanding of the impact on China's enterprises — although it's voice is so weak, power is so weak. At that time, the Academy has done consulting, extremely strong theorization of color, natural for some practical strong areas unable to demonstrate its strength — especially in the areas of marketing, do some consulting for many is a Professor, a lifetime of dealing with all books, on the understanding of the enterprise are derived from books and limited Enterprise Survey, once faced with the complexity of the Chinese market, how can truly meet the needs of the enterprise?, therefore, able to truly bring value, rare, they still rely on academic and position advantage supports the development of the consulting industry. And to the gradual development of the subsequent consultation, consultation with the industry slowly, knowledge and information is accumulated to a certain extent, it broke consulting "Academy" and the "real" controversy, many enterprises are on the Academy. But as China consulting industry development, institution of higher learning and the relationship between the market increasing, the Academy's Professor involved in enterprise practice time and study a lot, but on the contrary, some from the corporate origin of the consultant, to name but returned to the University as a visiting professor of roles between them began to fusion, business-to-institution of higher learning in the consulting industry is beginning to have a certain understanding.

In the academic-oriented consulting process, have a role to ignore — MBA. Foreign MBA in business practice and higher education are developed to a certain degree of integration of demand, is the training of future leaders, is a practical strong education, but in China it is taking a different path of development: from school to school, from theory to theory. Many teachers who teach the MBA, the actual operation of the enterprise and do not understand, simply use the theory book guides the students, but students did not have sufficient practical experience, but from the point of acceptance of the theory of knowledge. Eventually, the MBA's role in the "stepping stone" and personal connections, the real significance but neglected to give enterprises a negative impression of an anomaly.

In consultation with the birth and development of the process, you can see it's background is in fact

From the field of education, rather than corporate practice — the Chinese enterprises nor hold consultation of soil. Therefore, the composition of the consulting industry in China, a large part to the existence of training forms — despite training strictly speaking belong to the education industry and non-consulting industry, but in the early stages of training for the advisory role is still quite obvious, enterprises often heard a professor or prominent figures of the training, we have asked them to provide advisory services, and subsequent consultation will also be training as an important form of promotion is carried forward.

Looking back, the emergence of China consulting industry is so quietly happening, think about it, I'm going to start understanding consulting, advisory, and seems to know no bounds of time, determined as if it was inadvertent, and consulting in my head and thinking, and then inadvertently become my profession and career.

It is difficult to comment on the debate between the Earth and the ocean, the bustling Chinese consulting

Keywords: oceanic consultancy McKinsey

And other industries, China consulting industry it must on the consulting industry in foreign countries, in this era of globalization, the strong economic power of penetration of the pervasive, as far as China is concerned, and need to have such a powerful force for stimulation and promotion. China consulting industry is no exception.

In the consulting industry beginning a period of time ocean consultation and no concern for people, they are more to a stealth state exists on investing in China's famous foreign-funded enterprises, the extension of these multinational customers in the worldwide expansion. In the late 1990s, foreign Advisory overnight suddenly entered the Chinese perspective, and particularly in the most compelling McKinsey. By McKinsey and China excellent enterprise of today's high-profile group of 1200 million, would be in the industry to cast a giant bomb, resulting the consulting industry in China of a shock, but local businesses from this truly begin to pay attention to the consultation. It can be said that the China consulting industry enters the development phase, is the world's leading consulting firms and local community together to create outstanding enterprises. Since then, the advice to their high intelligence industry representation in front of people, and with its attractive prospects, the Honorable position, high income raised in hot pursuit of domestic workers; at the same time, Boston, Roland Berger, Arthur Andersen (now defunct), KPMG (now globally connected team), Deloitte, Ernst & young, PricewaterhouseCoopers, and other international famous consulting companies also suddenly appear in people's eyes, showing the world's leading consulting company's professional image.

As a catfish of sudden, China consulting firms in that stimulated the growth of the beginning of its history. It should be said that the Chinese consulting industry would like to thank those oceanic consulting, if you do not have them to their top position raises domestic enterprises of respect, I am afraid of the consulting industry in China is still shrouded in "PIPs" and "planning" in the shadows.

However, foreign Advisory in stirring up surging Chinese consulting industry, also accompanied the two forces of conflict and competition. When you see almost all foreign Advisory occupies China Consulting pyramid high-end market share, our pride began, a period of time ocean outbreak of "soil" and directly dispute will spearhead the ocean consulting – they just know how Chinese companies apart from a few hundred thousand million at? consultancy fees and up to hundreds of thousands of pages thick reports, how to have foreign consulting to help Chinese enterprises do? as this apparent conflict, McKinsey and into the public eye: Fujian Start computer in the McKinsey consulting dollars spent, the implementation of three months was the price of a loss of a few tens beaten before they begin. When this message appeared in the newspapers, they quickly in the industry led to heated debate, the momentum even persecuted has consistently adhered to "do not talk about the customer" principle of McKinsey held a news conference. Coincidentally, the Chinese football coach just hire a "magic" Milutinovic as head coach, soccer's performance is not satisfactory, the industry simply on Milutinovic and McKinsey made a comparison, the only theory, regardless of the actual results of dissatisfaction.

In the "controversy" of Earth and the ocean environment, on the one hand, McKinsey of previous cases have been out to refute such as ping, Wangfujing, Guangming dairy, etc, on the other hand China a few well-known consulting firms also started and foreign Advisory customers scramble, and appeared frequently on local media consulting company name, and gradually and international famous consulting companies in the same breath, even better, they can be in front of the oceanic consulting "Tiger wins food", some of the large project began as a local consulting firm.

That period of time, China consulting profession Zoo, greatly promote the rapid development of the consulting industry. It now appears that the "struggle between Earth and the ocean," there is no result, foreign Advisory nor because failed cases of exposure and loss, they likewise highly respected Chinese enterprises; but if the development of Chinese consulting industry, this argument has attracted a large number of local enterprises, improve their eyeballs on the consulting industry's attention, but also by the way, as they were a vivid training courses so that Chinese entrepreneurs are more or less on consultation with understanding. From our own development process can be clearly felt, Chinese entrepreneurs to deepening understanding of the consultation, and more objective, they both consultation showed great, but do not think it can solve all the problems that have started to compare the rational approach to understanding the Advisory. At the same time, in this dispute, despite the lack of effectiveness is the consulting industry criticize Yang advisory core, but foreign Advisory in the case of rigorous, embodied systems, logic and huge body of knowledge, but also for local consulting companies on a lively lesson, and in the future are a large number of reference. It can be said that this dispute not only for local companies are starting to understand the nature of the consultation, but also to recognize foreign consulting China local enterprise conditions and requirements in the project has also gradually highlight the relevance and effectiveness, this is one of the things that deserve recognition.

Dragon and snake promiscuous words effectiveness, gallant

Sandy's China Consulting

Keywords: effective combat school

When I founded with partner consulting company, and has not been very meticulous investigation, so that when we get into the industry after being shocked: 2001 national according to incomplete statistics consulting company has more than 13 million, while Shanghai will nearly 1 million homes. But after some time, I can honestly say that I present on this industry is not afraid to flattered because the industry is very impetuous, rife with speculation. Our company in 2001 to the present situation of domestic consulting industry has some analysis, briefly as follows:

1. the black sheep: various companies in the professional level, customer support, "derogatory than point affiliates" and "company" period the impression left by the larger still.

2. the Division of labour is fine but the lack of standards: research, human resources, management, training, marketing, planning, management advice, information, advice, etc., plus some through advisory name do business abroad, such as consulting, real estate consulting company.

3. industry management standardization: including fees, services, legal protection, are not yet clear industry specifications, basically in the natural development of the State.

4. it was generally very small: as most of the company's operations is not normative, they often are not difficult to make money, but the development is slow, not bigger.

5. professional competence is weak: the industry is still in the nascent stage, both theory and experience the versatile professionals too little to meet the consulting and enterprise needs, resulting in a lower level of the industry.

6. enterprise demand increases as the increasingly fierce market competition, foreign-funded enterprises continually entering, domestic enterprises generally face a crisis, with the help of professional advisory firms to raise the overall marketing, management, quality needs to start heating up.

7. consulting companies operate basically there are two categories, one category is very few possess the core competencies of the company, rely mainly on their own personnel to develop business; the other which is heavily integrated with the company, its lack of core competence, rely primarily on certain celebrities or have a background in business, primarily training seminar program.

In such an environment, the consulting company how can I get customer recognition? consulting firm value should be how to embody? both issues into thinking I was bitter. On these two issues of in-depth reflection on the long-term development of our company is important, because through reflection on clear our strategic development, so that we will "effectiveness" as the company's operating philosophy and principles, back view, we can in such environments is the customer accepts and agrees that completely relied on a real work for the customer, helping customers to efficiently solve the problem, through continuous efforts and survive, no nothing can opportunist.

To cite only two examples: in 2001 as Hangzhou Chuanhua Group cosmetics company provides consulting services, has been a family business in the peer evaluation of the "national guide": for three consecutive months in the biography of wildly popular, close to solve customer's marketing problem. And we in 2004 as the Fujian Acme food provides consulting services in order to clear three sentences, write a 2 sets of 100 pages, the effectiveness of multiple word 50000 operation manual for Acme food build a very rich execution team has established a solid foundation. Similar examples in our consulting services, it is in this spirit and value effectiveness, to meeting marketing consulting in customer won a great reputation, and continue to attract more customers to join.

At the insist on the effectiveness of our customer list is full: from initial Chinese snack food famous enterprises — Hangzhou small Prince foods, Chinese noodles one brand in the industry — the future of food, Hangzhou China washing industry well-known enterprises — Hangzhou Chuanhua Kao, today's China candy industry-leading enterprise in Fujian Acme food, leader of Chinese meat products — Prairie xingfa co., China's liquid milk well-known enterprises in Nanjing dairy group, China's first brand of condensed milk industry — Zhejiang Panda, and many other well-known enterprise in the industry, including cooperation in 2-3 years old customers — and to meeting marketing consulting company in history but three and a half years. If you do not adhere to the actual results will not have customers on our identity, in turn, the customer's identity and more driving we continuously to create real value.

Now, to meeting marketing consulting company has 4 years old, this 4 years we work very hard, but very solid. We often ask ourselves: what customers are accepting our? start-up, we do not have the background, no reputation, no huge amounts of money, but why customers choose us? deliberation, the answer is only one: effectiveness of spirit. Each time the phone, fax, every visit, every seminar, every training, and customer contact of each link, all demonstrate our expertise and efficiency. Through the practice of baptism, we truly recognize that the only effective to win customers ' respect and recognition, but this kind of "effectiveness" is not to say that, not just rely on publicity can do, it must be really reflected in the consulting company providing customers do matter, and to sustain long stick to it.

China consulting industry is rapidly developing, Chinese enterprises are rapidly growing, cohabitation in this environment, the sand is inevitable, the entire consultation must be standardized. We sincerely hope that China consulting industry as quickly as possible into the track of healthy development, and consulting companies to a more pragmatic, China's enterprises to more rational. In this, we use the word and encourage each other in the industry: effectiveness of value creation.

Wished the Chinese consulting industry along the way!