May 12, a shocked the world of natural disasters, touched the hearts of millions of people, on the Sichuan earthquake news constantly through television, Internet, newspaper, radio, and other platform to spread to the US, as flesh and blood people, we are a very strong and dedicated deeply moved by the fact that, being a and a feeling of unity and love the encouragement, the earthquake in Wenchuan County, Sichuan province touches the hearts of every people, shake the whole of China soul.
Today, the distance of Wenchuan earthquake is over for 8 days (approximately 190 hours), we as dead Sichuan compatriots (my fellow students) of silence, we more can only pray for victims survived, and pulled out our love to help them out of the shadows, rebuild their homes.
In this, I had to represent my fellow friends thanks valiant Warriors of the quake, they gave us life; thanks to government leadership, they gave us the hope alive; thanks to the generosity of people from all walks of life and thousands of ordinary people, they gave us a source of living.
Distress rally. In this context, we have witnessed China corporate social responsibility, ethics, and many enterprises and entrepreneurs that occurred in Sichuan earthquake disaster in the first instance on generosity, according to statistics, as of 2008-5/20/14: 00, total contributions had already more than 108 billion yuan, of which contributions exceeding 100 million yuan of individual donors have reached 41, Li Ka-Shing donations for the disaster area education 1.3 million, CNOOC donated 1 million each year to help rebuild ... In addition, we also see thousands of companies actively donated, as jiaduobao, rongcheng, Rizhao steel and iron and steel, etc. In addition, walking in the streets, community, we free you can see the local Civil Affairs Bureau established donated, or they can be seen at numerous public donations. As CCTV, looking at the whole of China, "unity is strength, earthquake relief"!
We are pleased to see that the enterprise's donor action continues, more and more enterprises in the face of disaster demonstrated enterprise should have morality showed a sense of responsibility of Chinese entrepreneurs, while enhancing the public enterprises and enterprises in brand awareness and appreciation.
However, we appreciate that as a marketing profession, I'm less worried. Because I am worried about aftershocks, and quake-stricken areas fellow Warrior security; because of the generosity, I worry about 10 billion was raised how to arrive in the disaster areas exclusively for reconstruction (it is said that the Red Cross Society to withhold 10% of the Fund, whether the victims of sake, not detain this sum exceeds 10 billion of maintenance payments); for the heart of the disaster, I worry that some companies or stores to earthquake ground head, consumer promotion of kindness ...
A day after the real estate enterprises in earthquake in Southern Metropolis advertising called startup assistance disaster plan, pompously at the local square, the great love of donor names, commercial subtle, is greatly Sau a toss about the results of the day, the final level of contributions is 30 million and the cost of advertising for allegedly has up to 10 million.
In addition, China a household appliance chain-like giant, openly to "brings together caring, assistance to disaster areas" as an excuse to launch "shopping that is a charity, I as China Red" loving public welfare activities, on the face of it the chain home appliance giant very caring, actually? through commercial of essence, we found this hotel boasts a clever enterprises, consumers are stained with a heart and consumer-care, to reach a Chinese Red product promotions.
Therefore, marketing, cut Mo Yan earthquake.
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